for vision-focused brand founders
packaging & brand design
About me
Hello I'm Jo
Aspiring ambivert, packaging nerd, and lifelong kimchi fan and founder of Jo ChunYan Design Studio.
I'm a packaging and brand designer for vision-fuelled business owners and their products, award-winning author of The Intuition Journal book, business mentor and design educator for the Melbourne Innovation Digital Solutions Program and co-host of The Brand Journey podcast.
How we can co-create together
Our design approach
I Infuse strategy, integrity and creativity into your design process for cultivating genuine human connection.
Conscious creativity
The final result has been consciously designed to capture the true essence of your brand. Doing so ensures that your packaging and brand feel cohesive and carry an energetic resonance with your customer at every touchpoint.
Business Integrity
When your business is built from alignment and integrity with your customers' shared values and vision, it guides each business decision you make; from the ingredients or materials you source, the transformation and impact of your product to the people you work with along the way.
Strategic experience
I have over 15 years of experience in branding, trade merchandise marketing, NPD, and packaging design. I've worked with global FMCGs like Unilever, Twinings, and Loving Earth, as well as local brands. I've launched hundreds of products into retail with great success.
3 step framework
001
Step One
Clarify & Connect
Discovery & Direction
In this first step, we will identify the vision and goals for your brand and your business, explore what your brand is (and what it isn’t), so that we have a strategic purpose in place will guide the creative direction and design process.
We also capture your initial vision for your brand using a moodboard as starting point. If your quote also includes Creative Direction, then this is also the phase where we work on building your stylescape to represent the overall look and feel for your project.
*for packages that include a Brand Discovery and/or Creative Direction
002
Step Two
Conceptualise
Brand & Packaging Design
This is where we extract out the insights gathered from Phase 1 into a visual language for creating your brand’s identity. We provide our interpretation of your brand and offering in a way that is both strategic and aligned with your brand’s vision, goals and values.
The result is a design solution based off our Brand Strategy Framework that nurtures your customer to connect and choose your offering and brand.
*for packages that include Brand Identity Design
003
Step Three
Create
Packaging roll-out
The culmination of all the work from our packaging design act as pillars for building a packaging architecture for your brand and product range.
In this phase, we roll out the initial designs to your other products, considering how much customisation each product requires in order to create a cohesive and impactful brand presence at the shelf.
*for packages that include Packaging Design
Want all All the details on how we can co-create together to elevate your brand and product's impact in the world?
Featured in
our Creative collaborations
Interviews
I love deep diving into intuitive design, branding and creativity.
- The Lavendaire Lifestyle Podcast
- Inspired Coach Magazine
- The Quiet Rebels Podcast
- Lunar Lover Podcast
- Bold Moves Podcast
- Rock Your Goals Podcast
- The Reclamation Podcast
- The Existencialista Podcast
- These Self-Care Vortex Podcast
- The Good Life Unravelled Podcast
- Following the Creative Spirit Podcast
- The League of Extraordinary Introverts Podcast
- Golden Brand Course Interview
- World Money Matters Interview
- Brand Conversations Podcast
- Wingrove Street Podcast
- The Brand Journey Podcast
Speaking
Sharing all I love about running a conscious business and brand.
- Mindset Reboot Conference
- Designer Boss Summit 2020
- Designer Boss Summit 2021
- Designer Boss Summit 2022
- Designer Boss Summit 2023
- Designer Boss Summit 2024
- The Digital Mastermind Course
- Beyond Selfies Retreat Summit
- Personal Branding Summit
- FoodInc Branding Workshop
- Biotech Tafe Branding Workshop
- Melbourne Innovation Small Business Program 2019-2024
Collaborations
The conscious collaborations that I have loved pouring my heart into.
- Co-host of The Brand Journey Podcast with Donají Meijia
- From Overwhelmed to Focused: Vision to Goals mini course
- Melbourne Innovation Centre business mentor, workshop educator and course creator
- Author of the award-winning The Intuition Journal, published by Watkins Media
The Blog
Musings on design, branding and running a conscious business
.jpg)
Grow your product-based biz & knock the Birkenstocks off your dream customers
FREE Masterclass for product-based brands
Sign up for your FREE "Product & Packaging Power Masterclass" to leverage your packaging, product and brand's presence.
Let's work together
Work with us
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.