PROJECT : BRANDING & WORKBOOK DESIGN

THE CLIENT : CONNIE CHAPMAN

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Connie and I teamed up again shortly after she launched her Slow Down & Tune In course. But this time, it was for her Journalling Guide. A guide for spirited women to find a deeper connecting with themselves through the art of journalling. 


DESIGN ELEMENTS CREATED

Branding, Workbook


 

THE MOOD BOARD

The Journalling Guide sits within the same line as the Slow Down & Tune In product range, we transferred across the typography, layout style and logo. In the Slow Down & Tune In course, I created a number of worksheet templates, however this time around, Connie wanted the journal to be designed in its entirety. The look and feel for this journalling guide was also a little different to the course, being skewed further towards romantic feminine.

Words to describe the brand

  • Soft blush pink
  • Bold feminine script
  • Strong inner knowing and softness
  • Comfort and self care relaxation
 

 

The journalling guide came together effortlessly as Connie and I were able to tap into the feeling of her words and energy. 

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TESTIMONIAL