PROJECT : BRANDING & WORKBOOK DESIGN
THE CLIENT : CONNIE CHAPMAN
Connie and I teamed up again shortly after she launched her Slow Down & Tune In course. But this time, it was for her Journalling Guide. A guide for spirited women to find a deeper connecting with themselves through the art of journalling.
DESIGN ELEMENTS CREATED
THE MOOD BOARD
The Journalling Guide sits within the same line as the Slow Down & Tune In product range, we transferred across the typography, layout style and logo. In the Slow Down & Tune In course, I created a number of worksheet templates, however this time around, Connie wanted the journal to be designed in its entirety. The look and feel for this journalling guide was also a little different to the course, being skewed further towards romantic feminine.
Words to describe the brand
- Soft blush pink
- Bold feminine script
- Strong inner knowing and softness
- Comfort and self care relaxation
The journalling guide came together effortlessly as Connie and I were able to tap into the feeling of her words and energy.