PROJECT : LOGO, BRANDING & WEBSITE DESIGN
THE CLIENT : CONNIE CHAPMAN
The beautiful Connie Chapman approached me to help design the branding for her new online course. I had done one of Connie's e-courses in the past and absolutely loved the amount of energy, heart and content that she put into her work. I was so excited to work with Connie on her new course as it's message to Slow Down and Tune In is very much needed right now.
Design Elements Created
Logo, Branding, Website, Sales Page, Course Page,
Printable Journalling Templates, Album Artwork
THE MOOD BOARD
For the mood board, Connie and I worked to create something that felt fresh and invigorating. Like breathing in the ocean breeze on a warm day. We wanted it to look feminine and soft because this course was all about turning inwards, being introspective, deepening your connection with yourself.
Words to describe the brand
- Circular sacred geometry
- Water and the ocean
- Soft textures
- Finding your sacred sanctuary
Connie Chapman's course featured three modules which meant that we needed to design an identity for each. Slow Down was the first module, so we kept the feeling light to help ease people into their inner work. Module Two - Turn Inwards uses darker ocean waves to convey the feeling of depth and shadow work as you begin to connect with yourself at a deeper level. Module Three - Awakening Intuition asks us to seek our clarity and wisdom so we have incorporated the purple sky to bring out this higher vibrational energy.