PROJECT : LOGO, BRANDING & WEBSITE DESIGN
THE CLIENT : EMMIE RAE | YOGA & DEEP RELAXATION
Emmie Rae is a yoga teacher, based in Sydney. Emmie has a calming, nurturing and graceful energy which comes out so naturally in the way she is able to hold space for her students through a deeply relaxing yin yoga class. Her gentleness is balanced perfectly with a beautiful inner strength and confidence.
DESIGN ELEMENTS CREATED
Logo, Website, Business Card
THE MOOD BOARD
Warm, earthy tones and textures communicate the feeling of being nurtured whilst also brings out a sense of minimalism. There is a call to be soft and to surrender in order to find where our strength lays. Emmie and I really loved the look of subtle, conscious design where the details influence from a quiet place.
Words to describe the brand
- Contemporary, timeless and graceful
- Nurturing, gentle and warm
- Like having a cup of camomile tea
For Emmie Rae's branding, our aim was to create a look and feel that could convey the essence that Emmie brings to her yoga classes. A quiet sanctuary to escape from the bustle of the city; a space that reminds us of an intimate contemporary gallery. It is here, in this stillness that we are able to surrender into our vulnerability.
I love designing this logo. It is incredibly subtle with a "relaxed e" added into the word mark.
For the business card, the e and the dot in the letter "i" are highlighted with a gold emboss.