PROJECT : LOGO DESIGN & CALENDAR
THE CLIENT : LUNAR NIGHTS | JORDANNA LEVIN
Jordanna Levin wanted a new logo for her Lunar Nights brand. Twice a month, Jordanna teaches women how to set their intentions and manifest using the energy of the moon cycle in her Lunar Nights workshop. She wanted a logo, banners and a printable lunar calendar that would feel cohesive with her existing branding.
DESIGN ELEMENTS CREATED
Logo, Social Media Banners, Lunar Moon Cycles Calendar,
Newsletter, Workbook Templates
THE MOOD BOARD
This mood board depicts the feeling of lightness, expansion and being in energetic flow. We turn towards the moon and its rhythms with gentle, contemplative stillness to receive wisdom and insight. The colours of amethyst, indigo captures introspection and balances the lightness of Jordanna's own brand which is infused with aqua.
Words to describe the brand
- Manifestation and holding space
- Amethyst for intuition
- Yin Energy
The concept for the logo explores the different phases of the moon and how each cycle is connected to one another. We created a design for each moon phase that were also featured in the lunar calendar.