PROJECT : LOGO & BRANDING
THE CLIENT : SARA BROOKE | THE SPACE IN BETWEEN
I absolutely loved working with my reiki teacher, Sara Brooke on creating some branding elements for her business. We started with a logo for Be Reiki, a clean, minimalist logo which looks at the balance and relationship between the moon and the sun.
DESIGN ELEMENTS CREATED
Logo, Branding, Newsletter
Social Media Posts for Reiki Course
THE MOOD BOARD
For Sara Brooke's newsletter and Reiki Level 1 branding, we used the below mood board. For a client or student of Sara's, the newsletter and Reiki Level 1 would act as introductory points for people to connect with her. As a result, we wanted the energy for this to feel grounding and safe so that they could embark on their own spiritual path.
Words to describe the brand
- Sacred grounding and restoring energy from nature
- The elixir of gold energy paired with greens and blues
- Cooling, grounding feeling of walking in a forest
- The polarities of mother nature - calming, graceful and full force of intensity
The layout for the her newsletter feels clean but powerful. The image at the top holds its position with grace and strength. The other design elements have also been symbols that we created for her Reiki images. In the newsletter, we use them to highlight a space or act as a divider between the text.
We created a different mood board for Reiki Level 2. The inner work that a student does in Level 2 feels more intense and introspective. It asks us to draw further inwards in order to strengthen our intuition.
Reiki Level 3a also holds a different energetic vibration. At this level, students learn to further amplify their reiki power. There is a strong focus on connecting you with your unlimited power through unconditional self love. As a result, the mood board needed to feel like we have ascended. I felt like this was expressed by the bright, healing rays of the sun, shining down, giving the sense of deep inner confidence.