PROJECT : LOGO, PACKAGING DESIGN
THE CLIENT : LJ & ANNA | LOVE IS YOUR COMPASS
Anna and LJ are the lovely sisters behind Love Is Your Compass, a soulful company that sells wearable spiritual tools. Every product they make, asks the wearer to connect with their soul and energetic alignment. The newest product in the range is The Creation Diamond, a silver prism necklace that holds a crystal. The wearer can choose a different crystal depending on their intention for the day.
Design Elements Created
THE MOOD BOARD
For the mood board, we tapped into deep, indigo blues, symbolising intuition and the third eye. It is within the depths of these hues that we can take in the immense expanse of the universe. A divine reminder that everything is connected. And to balance this, there is also the brightness of light, conveying clarity and being taken to a higher energetic realm.
Words to describe the brand
- High level intuition and crystalline clarity
- Third eye and crown chakra
- Everything is connected
- Awareness of energy fields
The hexagonal box was chosen for the packaging as it felt like it was a prism within a prism. A small circular frame holds the world in the centre of the design giving context to its relationship with the limitlessness of the universe.
The box itself acts as a ritual and a holder for The Creation Diamond.