PROJECT : LOGO & BRANDING DESIGN 

THE CLIENT : BEATA ENGLISH | TICKLE MY MIND

Jo-ChunYan-Graphic-Designer-Tickle-My-Mind-Business-Card.jpg

Author, speaker and photographer, Beata English is a creative soul with an infectious, bubbly spirit. For her personal branding, she wanted a logo that could capture the fun, pop and joy that she sees in the world.


Design Elements Created

Logo, Business Card, Newsletter


 

THE MOOD BOARD

For the mood board, Beata wanted to capture her love for all things quirky. She felt that pink was a colour that always matched her personality and loved seeing it paired with a bold rich black or navy. However, we liked the look of finer line details for the illustration itself.

Words to describe the brand

  • Someone who sees the world in a cute and quirky way
  • Youthful and inner child
  • Bubblegum pink joyfulness
  • A love for the finer lines and details
 

 

The Design

We experimented with many shades of pinks and peaches and finally settled on this one in the end. A sweet peachy-pink that is still youthful but also feels refined and fresh.

For the newsletter design, we used the feather illustrations to create an illustrated patter for the dividers. We kept the look and feel for the newsletter clean and spacious.