PROJECT : LOGO, BRANDING & WEBSITE DESIGN

THE CLIENT : Tracey McLean Naturopath & Herbalist | Tracey McLean

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The Tracey McLean brand represents the intuitive and ancient practice of healing with sacred plant medicine.


Design Elements Created

Branding, Logo, Website & Business Card


 

THE MOOD BOARD

For the mood board, we wanted to bring out the feeling of walking into an apothecary hut in the woods.

Words to describe the brand and its look and feel

  • Ancient apothecary

  • Hand-crafted

  • References to plant medicine

  • Gaia symbolism

  • Natural tones, textures and hues

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The Design

The handcrafted word mark embodies the lineage of ancient wisdom through time and conjures up the feeling of being in an intimate home based herbalist where the salves, ointments, tinctures and remedies are made by hand. 

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The decorative Celtic symbolism bring in the energy of the druids, living in harmony and balance with nature and Gaia.

printed templates for recipes, ingredients and menus
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TESTIMONIAL