PROJECT : LOGO, BRANDING & WEBSITE DESIGN
THE CLIENT : Tracey McLean Naturopath & Herbalist | Tracey McLean
The Tracey McLean brand represents the intuitive and ancient practice of healing with sacred plant medicine.
Design Elements Created
Branding, Logo, Website & Business Card
THE MOOD BOARD
For the mood board, we wanted to bring out the feeling of walking into an apothecary hut in the woods.
Words to describe the brand and its look and feel
References to plant medicine
Natural tones, textures and hues
The handcrafted word mark embodies the lineage of ancient wisdom through time and conjures up the feeling of being in an intimate home based herbalist where the salves, ointments, tinctures and remedies are made by hand.
The decorative Celtic symbolism bring in the energy of the druids, living in harmony and balance with nature and Gaia.