Jo is quite simply amazing - she really is one of the cornerstones of my business. Before meeting her I was at a loss as to how I was going to find someone who would understand the essence of my business, be able to encapsulate that into a beautiful visual identity, and be able to handle the technical side too. I’d come from the corporate world into a far more sacred space in my own business, and I needed someone whose approach respected the space I’m now in. Thankfully, Jo was recommended to me and I have not looked back. She began by creating a visual identity that makes my heart sing every time I see it. The process she used to distill the essence of my brand was one of the most valuable things I’ve even done in my business. Jo was so gentle and encouraging throughout the process too, she really guided me through the surprisingly emotional journey that is putting your business out into the world! I just couldn’t believe my eyes when I saw what she’d created - she even went to the effort of beautifully hand-illustrating dozens of individual components of my visual identity.