About me
Hello I'm Jo
Aspiring ambivert, packaging nerd, and lifelong kimchi fan and founder of Jo ChunYan Design Studio.
I'm a packaging and brand designer for vision-fuelled business owners and their products, award-winning author of The Intuition Journal book, business mentor and design educator for the Melbourne Innovation Digital Solutions Program and co-host of The Brand Journey podcast.
How we can co-create together
Our design approach
I Infuse strategy, integrity and creativity into your design process for cultivating genuine human connection.
Conscious creativity
The final result has been consciously designed to capture the true essence of your brand. Doing so ensures that your packaging and brand feel cohesive and carry an energetic resonance with your customer at every touchpoint.
Business Integrity
When your business is built from alignment and integrity with your customers' shared values and vision, it guides each business decision you make; from the ingredients or materials you source, the transformation and impact of your product to the people you work with along the way.
Strategic experience
I have over 15 years of experience in branding, trade merchandise marketing, NPD, and packaging design. I've worked with global FMCGs like Unilever, Twinings, and Loving Earth, as well as local brands. I've launched hundreds of products into retail with great success.
3 step framework
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Step One
Clarify
Brand discovery
In this first step, we identify the vision and goals for your brand and your business, explore what your brand is (and what it isn’t), so that we have a strategic purpose in place will guide the creative direction and design process.
We also capture your initial vision for your brand using a moodboard as starting point.
*for packages that include a Brand Discovery
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Step Two
Connect
Creative direction
This is where I extract out the insights gathered from Step 1 into a visual language of your brand’s essence. We provide our interpretation of your brand in a way that is both strategic and aligned with your brand’s vision, goals and values.
The result is a creative direction stylescape that represent the overall potential, look and feel for our project and your brand.
*for packages that include a Creative Direction Stylescape
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Step Three
Create
Brand & Packaging design
The culmination of all the work from our carefully considered strategy and creative direction act as pillars for building your brand’s visual identity.
This is where I put on my little creative beret and start designing; crafting your bespoke logo or defining your typographic style and colour palette for your products.
Watch your product offerings come to life when we apply it to your packaging using our packaging framework.
*For services that include Logo, Typography, Colour Palette and/or Packaging Design*
Featured in
our Creative collaborations
Interviews
I love deep diving into intuitive design, branding and creativity.
- The Lavendaire Lifestyle Podcast
- Inspired Coach Magazine
- The Quiet Rebels Podcast
- Lunar Lover Podcast
- Bold Moves Podcast
- Rock Your Goals Podcast
- The Reclamation Podcast
- The Existencialista Podcast
- These Self-Care Vortex Podcast
- The Good Life Unravelled Podcast
- Following the Creative Spirit Podcast
- The League of Extraordinary Introverts Podcast
- Golden Brand Course Interview
- World Money Matters Interview
- Brand Conversations Podcast
- Wingrove Street Podcast
- The Brand Journey Podcast
Speaking
Sharing all I love about running a conscious business and brand.
- Mindset Reboot Conference
- Designer Boss Summit 2020
- Designer Boss Summit 2021
- Designer Boss Summit 2022
- Designer Boss Summit 2023
- Designer Boss Summit 2024
- The Digital Mastermind Course
- Beyond Selfies Retreat Summit
- Personal Branding Summit
- FoodInc Branding Workshop
- Biotech Tafe Branding Workshop
- Melbourne Innovation Small Business Program 2019-2024
Collaborations
The conscious collaborations that I have loved pouring my heart into.
- Co-host of The Brand Journey Podcast with Donají Meijia
- From Overwhelmed to Focused: Vision to Goals mini course
- Melbourne Innovation Centre business mentor, workshop educator and course creator
- Author of the award-winning The Intuition Journal, published by Watkins Media
The Blog
Musings on design, branding and running a conscious business
Grow your product-based biz & knock the Birkenstocks off your dream customers
FREE Masterclass for product-based brands
Sign up for your FREE "Product & Packaging Power Masterclass" to leverage your packaging, product and brand's presence.
Let's work together
Work with us
Further support
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.