for vision-focused brand founders
packaging & brand design
Melanie Eisner
Melanie Eisner
Project info
client Background
Melanie Eisner is a therapist and counsellor who specialises in working with highly sensitive creatives, helping them recognise their innate gifts within their messy, beautiful imperfection.
Credits & Collaborations
CLIENT:
Melanie Eisner
Industry or location
Therapist and counsellor
Project scope
Brand design, digital design
Experiential therapy for highly sensitive creatives to honour the depth and nuances of themselves.
Objective and goals
The main challenge was to create a brand eco-system that captured Melanie’s approach and process with her clients; warm, contemporary, supportive, intellectual and empowering. We needed a cohesive brand that could be applied to her website and social media.
We approached this by exploring esoteric concepts to cultivate calm, warmth, consciousness and depth to reflect Melanie’s therapeutic process of enquiry. The aim was to distil each of these characteristics to form Melanie Eisner’s visual brand identity.
The Design
Strategy and results
During Melanie Eisner's brand strategy and discovery sessions, we discovered that earthy tones with bright highlights and clean, abstract shapes would resonate most with her ideal clients. These concepts reflect the warmth, depth and grounding energy of Melanie Eisner's brand and body of work.
This resulted in organic, fluid, humanist shapes and compositions and a refined representation of the Enso circle, paired with Granville, a crisp, clean typeface.
Kind words
Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why.
Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.
Melanie Eisner
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.