Design Services
For innovative and gentle brand founders
- We believe in aligning our goals with a net positive future.
- We work with mission-fuelled brands that drive change through innovation.
- We believe in putting heart over hustle when it comes to business.
What industries do we specialise in?
- We serve conscious lifestyle, beauty and health food brands.
- Why? It's where our +15 years of design and branding experience and values meet.
- So we can make the most significant impact on your business and customers.
What business stage do we work with?
- You're a startup, have an existing e-comm shop OR looking to get into retailers.
- Your products need to make a strong visual and emotional impression.
- You want to build awareness with UGC and PR.
DESIGN services for new product founders
for launching new product brands
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Our Services
New Brand Design
Q1
This service is specifically for new product-founders who want to build their business in phases and would like to begin the journey with immersive and impactful branding.
Q2
Essential Branding elements:
- Brand discovery
- Creative direction
- Typographic styling
- Colour palette styling
- Logo identity design
- Brand style guide
Optional additions:
Planning on rolling out your brand across various touchpoints? Our branding process provides you with the guidelines to confidently apply this across your website and socials! Let’s chat further to see how this could work for your brand.
Q2
This service is suited for product founders who:
- have a finalised product concept. It may be in the product development stage.
- are ready to explore branding that cultivates connection with their dream customers.
Q4
Let's chat through any questions you may have during your Free 45 minute Project Enquiry Call. Click the button below to book your session.
001
Our Services
New Packaging & Brand Design
FOR LAUNCHING YOUR NEW PRODUCT-BASED BRAND & OFFERING
Bring in your dream customers from the get go and build your brand’s visionary beginnings with packaging and branding that amplifies the value, essence and story of your offering.
Q1
This service is specifically for new product-founders who are planning on launching and bringing a new brand and product offering into the market.
Q2
Essential Branding elements:
- Brand discovery
- Creative direction
- Typographic styling
- Colour palette styling
- Logo identity design
Packaging design that tells a story:
- Brand assets are applied to build the packaging design for one featured product offering or SKU of your choice
- Final design applied to your desired packaging format (box, label, bottle etc)
Optional additions:
Planning on launching a number of different products at the same time We use a Packaging Architecture system for easy rollout across future products. Let’s chat further to see how this could work for your products.
Q2
This service is suited for product founders who:
- a finalised product concept or a product concept in the product development phase.
- have an idea about the final packaging format required for your product (box, bottle, tube etc).
Q4
Let's chat through any questions you may have during your Free 45 minute Project Enquiry Call. Click the button below to book your session.
DESIGN services for product brands already in the market
for growing Existing product brands
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Our Services
Packaging & Rebrand
FOR REBRANDING YOUR PRODUCT-BASED BRAND
Re-ignite and re-align your existing product-based brand to drive stronger resonance with your customers, shake up your niche with an offering that differentiates and amplifies your presence.
Q1
For product founders who want to cultivate renewed energy in their product biz with a full rebrand that shakes up their niche and amplifies their offering's presence.
Q2
Essential Branding elements:
- Brand strategy
- Brand workshop
- Creative direction
- Typographic styling
- Colour palette styling
- Logo identity design
Packaging design that tells a story:
- Brand assets are applied to build the packaging design for one featured product offering or SKU of your choice
- Final design applied to your desired packaging format (box, label, bottle etc)
Optional additions:
Have a number of different products in your biz? We use a Packaging Architecture system for easy rollout across future products. Let’s chat further to see how this could work for your products.
Q2
This service is suited for product founders who:
- an existing product in the market.
- have an idea about the final packaging format required for your product (box, bottle, tube etc).
Q4
Let's chat through any questions you may have during your Free 45 minute Project Enquiry Call. Click the button below to book your session.
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Our Services
Packaging Design
Q1
Perfect for product founders who want high-impact packaging that converts for an upcoming product launch, a rebrand roll out or to impress in your pitch to new retailers or investors.
Q2
Packaging design that tells a story:
- Existing brand assets are applied to build the packaging design for one featured product offering or SKU of your choice
- Final design applied to your desired packaging format (box, label, bottle etc)
Optional additions:
Not sure if your existing brand assets are up to scratch? We can also offer a mini brand refresh to make sure your brand is packaging friendly! Let’s chat further to go through your exsiting branding to see how this could!
Q2
This service is suited for product founders who:
- an existing product(s) in the market.
- brand assets (typographic styling, colour palette, logo identity system and brand style guide at a minimum)
- understand the power of branding and packaging when it comes to selling their offering and growing their brand.
Q4
Let's chat through any questions you may have during your Free 45 minute Project Enquiry Call. Click the button below to book your session.
Who we work with
We Serve human-centric brands, just like yours
Drinks & Beverages
Here are a few examples...
- High-grade matcha
- Herbal infusion teas
- Ceremonial raw cacao
- Ethically sourced coffee
- Live cultured kombuchas
- Organic preservative-free wines
Food & Snacks
Here are a few examples...
- Sustainably sourced chocolate
- Nutritional breakfast cereals
- Superfood supplements
- Super hot chilli sauces
- Snack bars for kids
- Vegan ice cream
WEllness & Lifestyle
Here are a few examples...
- Yoga mats
- Earthy incense
- Essential oil sprays
- Personalised shampoos
- Superfood supplements
- Zero-waste cleaning products
- Art deco glassware
- Botanical skincare
- Dry body brushes
Kind Words
Let's Chat
Book your spot for Packaging & Brand Design that gets your product into the carts *and hearts* of your customer.
Let's work together
Work with us
Further support
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.