Jo ChunYan Brand Designer & Coach
About me

Hello I'm Jo

Jo ChunYan Brand Designer & Coach

Aspiring ambivert, packaging nerd, and lifelong kimchi fan and founder of Jo ChunYan Design Studio.

I'm a packaging and brand designer for vision-fuelled business owners and their products, award-winning author of The Intuition Journal book, business mentor and design educator for the Melbourne Innovation Digital Solutions Program and co-host of The Brand Journey podcast.

How we can co-create together

Our design approach

I Infuse strategy, integrity and creativity into your design process for cultivating genuine human connection.

Conscious creativity

The final result has been consciously designed to capture the true essence of your brand. Doing so ensures that your packaging and brand feel cohesive and carry an energetic resonance with your customer at every touchpoint.

Business Integrity

When your business is built from alignment and integrity with your customers' shared values and vision, it guides each business decision you make; from the ingredients or materials you source, the transformation and impact of your product to the people you work with along the way.

Strategic experience

I have over 15 years of experience in branding, trade merchandise marketing, NPD, and packaging design. I've worked with global FMCGs like Unilever, Twinings, and Loving Earth, as well as local brands. I've launched hundreds of products into retail with great success.

3 step framework

Step One

Clarify & Connect

Discovery & Direction

In this first step, we will identify the vision and goals for your brand and your business, explore what your brand is (and what it isn’t), so that we have a strategic purpose in place will guide the creative direction and design process.

We also capture your initial vision for your brand using a moodboard as starting point. If your quote also includes Creative Direction, then this is also the phase where we work on building your stylescape to represent the overall look and feel for your project.

*for packages that include a Brand Discovery and/or Creative Direction
Step Two


Brand & Packaging Design

This is where we extract out the insights gathered from Phase 1 into a visual language for creating your brand’s identity. We provide our interpretation of your brand and offering in a way that is both strategic and aligned with your brand’s vision, goals and values.

The result is a design solution based off our Brand Strategy Framework that nurtures your customer to connect and choose your offering and brand.

*for packages that include Brand Identity Design
Step Three


Packaging roll-out

The culmination of all the work from our packaging design act as pillars for building a packaging architecture for your brand and product range.

In this phase, we roll out the initial designs to your other products, considering how much customisation each product requires in order to create a cohesive and impactful brand presence at the shelf.

*for packages that include Packaging Design

Want all All the details on how we can co-create together to elevate your brand and product's  impact in the world?

Featured in

our Creative collaborations

Jo ChunYan Brand Designer & Coach
Speaking ‍

Sharing all I love about running a conscious business and brand.


The conscious collaborations that I have loved pouring my heart into.

The Blog

Musings on design, branding and running a conscious business