Jo ChunYan Brand Designer & Coach
About me

Hello I'm Jo

Jo ChunYan Brand Designer & Coach

Aspiring ambivert, packaging nerd, and lifelong kimchi fan and founder of Jo ChunYan Design Studio.

I'm a packaging and brand designer for vision-fuelled business owners and their products, author of The Intuition Journal, and mentor for conscious brand founders.

How we can co-create together

Our design approach

I Infuse strategy, integrity and creativity into your design process for cultivating genuine human connection.

Conscious creativity

The final result has been consciously designed to capture the true essence of your brand. Doing so ensures that your packaging and brand feel cohesive and carry an energetic resonance with your customer at every touchpoint.

Business Integrity

When your business is built from alignment and integrity with your customers' shared values and vision, it guides each business decision you make; from the ingredients or materials you source, the transformation and impact of your product to the people you work with along the way.

Strategic experience

I have over 13 years of experience in branding, trade merchandise marketing, NPD, and packaging design. I've worked with global FMCGs like Unilever, Twinings, and Loving Earth, as well as local brands. I've launched hundreds of products into retail with great success.

3 step framework

Step One


Brand discovery

In this first step, we identify the vision and goals for your brand and your business, explore what your brand is (and what it isn’t), so that we have a strategic purpose in place will guide the creative direction and design process.

We also capture your initial vision for your brand using a moodboard as starting point.

*for packages that include a Brand Discovery
Step Two


Creative direction

This is where I extract out the insights gathered from Step 1 into a visual language of your brand’s essence. We provide our interpretation of your brand in a way that is both strategic and aligned with your brand’s vision, goals and values.

The result is a creative direction stylescape that represent the overall potential, look and feel for our project and your brand.

*for packages that include a Creative Direction Stylescape
Step Three


Brand & Packaging design

The culmination of all the work from our carefully considered strategy and creative direction act as pillars for building your brand’s visual identity.

This is where I put on my little creative beret and start designing; crafting your bespoke logo or defining your typographic style and colour palette for your products.

Watch your product offerings come to life when we apply it to your packaging using our packaging framework.

*For services that include Logo, Typography, Colour Palette and/or Packaging Design*

Featured in

our Creative collaborations

Jo ChunYan Brand Designer & Coach

Sharing all I love about running a conscious business and brand.


The conscious collaborations that I have loved pouring my heart into.

The Blog

Musings on design, branding and running a conscious business