
About me
Hello I'm Jo

Aspiring ambivert, packaging nerd, and lifelong kimchi fan and founder of Jo ChunYan Design Studio.
I'm a packaging and brand designer for vision-fuelled business owners and their products, author of The Intuition Journal, and mentor for conscious brand founders.
How we can co-create together
Our design approach
I have always approached life a little differently. I tend to read people; in a way that allows me to dig deeper and intuitively ask the right questions so I can empathetically connect the dots between you, your best customers and your brand’s essence.
That's why I infuse this aspect of deep enquiry into your design process.


Infusing strategy, integrity and creativity into your design process for cultivating genuine human connection.
Conscious creativity
The final result has been consciously designed to capture the true essence of your brand. Doing so ensures that your packaging and brand feel cohesive and carry an energetic resonance with your customer at every touchpoint.
Business Integrity
When your business is built from alignment and integrity with your customers' shared values and vision, it guides each business decision you make; from the ingredients or materials you source, the transformation and impact of your product to the people you work with along the way.
Strategic experience
I have over 13 years of experience in branding, trade merchandise marketing, NPD, and packaging design. I've worked with global FMCGs like Unilever, Twinings, and Loving Earth, as well as local brands. I've launched hundreds of products into retail with great success.
4 step framework
What's it like to work together? Here's our 4 step framework for getting your packaging and branding project from concept to cart.
001
Phase One
Clarify
Brand discovery
In this first step, we identify the vision for your brand and your product-based business, explore what your brand is (and what it isn’t), and create a strategy for our project that leverages its point of difference, nurturing it for growth.
002
Phase Two
Connect
Creative direction
We then bring to life the creative direction for your project in the context of your packaging and other brand touch-points to capture your brand’s essence in a way that emotionally and visually resonates with your customers.
*For offerings that include creative direction only*


003
Phase Three
Concept
Brand identity design
The culmination of all the work from our carefully considered strategy and creative direction are pillars for building your brand’s visual identity. We craft your logo suite, select your colour palette and create your brand's typographic styling.
*For offerings that include brand identity design only*
004
Phase Four
Create
Packaging design
Watch your product come to life as we apply your brand's visual identity to your packaging. Your packaging is the ultimate vehicle for marketing, selling, and magnetically conveying what your brand, offering and business means to your customers.
*For offerings that include brand identity design only*
Featured in
our Creative collaborations

Interviews
I love deep diving into intuitive design, branding and creativity.
- The Lavendaire Lifestyle Podcast
- Inspired Coach Magazine
- The Quiet Rebels Podcast
- Lunar Lover Podcast
- Bold Moves Podcast
- Rock Your Goals Podcast
- The Reclamation Podcast
- The Existencialista Podcast
- These Self-Care Vortex Podcast
- The Good Life Unravelled Podcast
- Following the Creative Spirit Podcast
- The League of Extraordinary Introverts Podcast
- Golden Brand Course Interview
- Japanese Businesses Interview
- Melbourne Innovation Centre Podcast
- The Brand Journey Podcast

Speaking
Sharing all I love about running a conscious business and brand.
- Mindset Reboot Conference
- ASBAS Small Business Program
- Designer Boss Summit 2020
- Designer Boss Summit 2021
- Designer Boss Summit 2022
- Designer Boss Summit 2023
- The Digital Mastermind Course
- Beyond Selfies Retreat Summit
- Personal Branding Summit
- FoodInc Branding Workshop
- Biotech Tafe Branding Workshop

Collaborations
The conscious collaborations that I have loved pouring my heart into.
- The Brand Journey Podcast
- From Overwhelmed to Focused
- Melbourne Innovation Centre
- The Intuition Journal