For conscious product founders
Hello I'm Jo
Packaging designer, aspiring ambivert & anti-dupe advocate. I’m also the founder of Jo ChunYan Design Studio.
My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.
I've spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.
I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.
After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✴︎YES!✴︎.
My experience has shaped my approach to design, a place where intuition and strategy collide.
Think: functional, warm, humanist design that intentionally connects with your customer at every level in your brand world.
15+
Years
Branding, packaging & FMCG from Unilever, Twinings to conscious brands
200+
Products
Launched into retail across food, beverage, health & wellness
300+
Clients
Served across packaging & brand design & business mentoring
How we'll build your brand's world
I offer a full spectrum of brand and packaging design for visionary product founders. From the creative strategy that defines who you are, to the visual language that makes you unmistakable.
Brand Identity Design
The visual foundation that makes your brand instantly recognisable and magnetic to your ideal customers. This is what creates the first impression that draws customers - ensuring your brand looks as premium as your product feels.
Related services: Brand strategy, visual identity systems, logo design
Packaging Design
The prime real estate that transforms your product into a brand experience customers can't resist picking up. Strategic packaging design that tells your story at a glance and makes your offering the obvious choice on crowded shelves.
Related services: Product packaging, collateral design, retail displays
Print & Digital Design
All the ways to build further depth in your brand world beyond your offering. From social templates to pitch decks that get investors excited - cohesive design that makes your brand and mission impossible to ignore everywhere it appears.
Related services: Social templates, presentation decks, brand guidelines
Creative Collaborations
Featured
Interviews
The Lavendaire Lifestyle Podcast
Inspired Coach Magazine
The Quiet Rebels Podcast
Lunar Lover Podcast
Bold Moves Podcast
Rock Your Goals Podcast
The Reclamation Podcast
The Existencialista Podcast
These Self-Care Vortex Podcast
The Good Life Unravelled Podcast
Following the Creative Spirit Podcast
The League of Extraordinary Introverts Podcast
Golden Brand Course Interview
World Money Matters Interview
Brand Conversations Podcast
Wingrove Street Podcast
The Brand Journey Podcast
Speaking & Teaching
Mindset Reboot Conference
Designer Boss Summit 2020
Designer Boss Summit 2021
Designer Boss Summit 2022
Designer Boss Summit 2023
Designer Boss Summit 2024
The Digital Mastermind Course
Beyond Selfies Retreat Summit
Personal Branding Summit
FoodInc Branding Workshop
Biotech Tafe Branding Workshop
Melbourne Innovation Small Business Program 2019-2025
Collaborations
Co-host of The Brand Journey Podcast with Donají Meijia
From Overwhelmed to Focused: Vision to Goals mini course
Melbourne Innovation Centre business mentor, workshop educator and course creator
Author of the award-winning The Intuition Journal, published by Watkins Media
The Digital Mastermind Course
Just a *few* of the brands I have worked with
We’re aligned if…
You have a bigger purpose when it comes to your business
It goes without saying that we love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, then we would be a great match.
You trust my approach and resonate with my design aesthetic
I'll be bringing my unique design perspective and process to your project. We’ll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.
You understand that your customer is the core of your brand
I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.
You're ready to grow your business in the real world
You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.
Beyond the Studio
When I'm not obsessing over a colour palette, you'll find me:
- Planning my next trip to Japan
Where minimalist aesthetics inspires intentional design - Going on sniffy strolls with my sassy sausage pup Nori She's taught me that being wildly present = pure joy
- The perfect day includes cooking with my hands and pasta
- Favourite film I love Wong Kar Wai films.
In the Mood for Love is my all-time fave. - Nerding out on old-school RPGs and board games
- Cancer sun, Libra moon and Scorpio rising
INFJ/ENFJ ambivert, enneagram 5w4
Ready to See Where Your Brand Can Go?
After working with hundred of conscious business owners over the last 15+ years...
I've learned that the most successful ones share something in common: they're committed to nurturing and growing their brand so that it clearly conveys the quality of their product and deepens their customer's experience.
Ready to step into your brand's next era?
Let's explore what's possible.