Hi! I'm Jo ChunYan

conscious brand designer, award winning coach & author

I’m an aspiring ambivert, packaging nerd and lifelong kimchi fan. And I design strategic and intuitive brands.

I have always approached life a little differently

I tend to read people; in a way that allows me to dig deeper and ask the right questions so I can empathetically connect the dots between you and your brand’s essence.

Before I went out on my own...

I spent 10 years in branding, design and product design for global brands like Unilever, Twinings and Loving Earth in wellness, food and FMCG.

business & branding is soooo much more than aesthetics.

It’s about creating a considered, expression of the deep down ‘why?’ behind your business so you can connect with your dream customers and keep them coming back for seconds.

(or thirds!)

I believe that, at its core, brand design and strategy are about cultivating true, human connection.

That’s why I blend coaching together with strategy, branding and design. And coaching together with business and branding!

When your business is built from a place of alignment and integrity, rooted to your higher purpose, it carries depth, energetic resonance and soulful cohesion at every touchpoint.

Everything; from the way you answer a customer’s DM on Insta all the way up to your business and marketing strategy are built on top of your brand foundations; the most integral part of your business.

who I am for

Whatever stage of your business you’re at, we’re a match if you’re the kind of person who leaps out of your comfort zone with unwavering purpose and conviction.

Product based brands

Personal & service brands

Eco lifestyle & wellness brands
Coaches, creatives, speakers, strategists & mentors
Ethical health food & beverage brands
Naturopaths & alternative therapists
Intentional skincare & beauty brands
Yoga teachers & studios

Jo took the vision and intuitively crafted it into EXACTLY what I was after. She is talented, extremely professional, and a fantastic communicator and was a pleasure to deal with. She made the process effortless. I highly recommend Jo! She is my go-to designer.

Sara Brooke

I can’t recommend Jo’s work highly enough. She’s incredibly intuitive (this is definitely one of her wonderful strengths), she worked with me to create a beautiful new logo for our Awakened Woman Life Mastery Program. She’s incredibly detailed and she took on board everything I was trying to encapsulate and created a beautiful stunning logo which represents my transformational program and the journey of transformation I take the women on.

Corona Brady

Jo went above and beyond to make sure I was supported throughout our design process and after the completion of our collaboration. I highly recommend Jo to anyone who wants a truly unique representation of their work.

Melissa Farrugia

Jo’s caring, grounded energy, wise and thoughtful coaching continues to give me the courage to set gorgeous self-care rituals, act intentionally and let my intuition take the steering wheel. I will forever be grateful for my coaching sessions with Jo.

Micala Duvoux

Before I started my sessions with Jo, I was feeling very stuck in my life, and I was feeling lost. The transformation I witnessed during our sessions, was in my ability to access my intuition and learning to trust in it. I’ve learnt to let go of trying to control everything, and as a result, I feel a sense of deep connection and calmness.

Tegan Skinner

Being an intuition coach, it was clear from the outset that Jo would totally understand what we wanted to create. It was such a joyful process of co-creation with her and we really felt like a team working towards birthing a shared vision. Jo is absolutely the best co-creator we have ever worked with.

LJ & Anna ~ Love is your compass

I love that Jo works so intuitively. She can feel and sense what you are wanting to create and has an incredible way of bringing it to life in an even better way than you imagined. The whole process flowed so effortlessly.


Connie Chapman

My biggest challenge prior to working with Jo was learning how to commit to myself and create discipline in my practices. Working with Jo helped ease this fear because she was a constant source for grounding my vision. I could see the progress I was making forward after each call. Jo helped me get into better alignment with my energetic phases while also guiding me to tools, software and programs to ease my creative journey forward.

Pilar Ayala

I have worked with Jo on a couple of websites, me as the developer and Jo as the site designer. She is by far one of my all time, favourite designers. She is not only extremely talented in design, but also very organised, professional, and an absolute dream to work with.

Jasmine Matthews

Jo guided us through an intuitive branding process that helped us discover what we wanted our logo to express. The final design is reflective of the organised, inspired work we do with clients.

Joy Margolis, JD

Jo had immaculate attention to detail, and she was able to create what I envisioned for my brand -  not an easy task due to my perfectionism. I would highly recommend Jo for all your creative wants and desires as she is with you every step of the process.

Sarah Cargill

Exciting, wonder-filled, creative, magical and awwwww-inducing. This little creatrix is uber-intuitive and nurturing. She took my dreams, grounded them into physical existence and elevated them with her signature style of awesome-sorcery. There’s an indescribable quality to her work that calls to a deeper part of you. The whole dream-weaving, drawing board and design process was smooth and streamlined and her communication, crystal clear.


Brieann Boal ~ Wabi-Sabi Well

I loved the approach Jo provided to capture the essence of what each design required. And at each step of the process, she provided alternatives and made sure we stayed on track and that everything was delivered on time and to specification! I couldn't be happier with the final designs she created!

Mark Franken

Her ability to tune in and understand exactly what aesthetic and feel you are going for is second to none. From beginning to end, Jo was so responsive and provided great feedback and counsel.

Jo Lippold

What I love about working with Jo is that I get to be a part of the design process. She gently guides, suggests and brings visions to life.

Carly Jennings

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

Lisa Formosa

Jo was so in tune with what I wanted to convey with my branding. Not only from a design perspective but also with the feeling and message I wanted to evoke. I would have no hesitation recommending Jo to anyone looking for a soulful, talented and intuitive designer for their next project.

Jordanna Levin

This coaching series required me to face the ways I had been holding myself back from the creative expression I craved. Jo kept me action-orientated, and kept me focused on myself and pushed me to re-look at my working habits. She encouraged me to experiment with authentic ways to make active changes in my life and inspired me to challenge my old beliefs and live my life a little more playfully. I now have a clear understanding on where I need to spend my energy and what to prioritise and feel empowered knowing that the values I chose to live by is going to continue to support me to feel more in alignment in my life.

Sarah Williams

My logo, business card and other design elements is a perfect fit for my business for years to come. Working with Jo felt like having a loving wise guide by my side supporting me and easing the transition as I make the leap into the world of business ownership.

Tracey McLean

I felt completely supported. Her process is detailed and meticulous in the best way. I’m so sincerely grateful that she put so much energy into my branding.

Stephanie Hinton

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

Melanie Eisner

I felt overwhelmed with where to start and what projects to finish. I would get excited about starting something but often lose interest if I don't know how to complete it or take on too many things at once. The series gave me deep insight into how I behave, how much was on my plate and helped me prioritise the things that were important to me first. It gave me the tools to support me to achieve all my dreams!

Jo Lippold

Her talent extends beyond her technical expertise, which makes the creative process with her clients really unique. Jo uses her intuition, warmth, attention to detail, passion, creative flair and business acumen to design the perfect solution for her clients.

Riddhika Khoosal

I felt overwhelmed with where to start and what projects to finish. I would get excited about starting something but often lose interest if I don't know how to complete it or take on too many things at once. The series gave me deep insight into how I behave, how much was on my plate and helped me prioritise the things that were important to me first. It gave me the tools to support me to achieve all my dreams!

Jo Lippold

This coaching series required me to face the ways I had been holding myself back from the creative expression I craved. Jo kept me action-orientated, and kept me focused on myself and pushed me to re-look at my working habits. She encouraged me to experiment with authentic ways to make active changes in my life and inspired me to challenge my old beliefs and live my life a little more playfully. I now have a clear understanding on where I need to spend my energy and what to prioritise and feel empowered knowing that the values I chose to live by is going to continue to support me to feel more in alignment in my life.

Sarah Williams

My biggest challenge prior to working with Jo was learning how to commit to myself and create discipline in my practices. Working with Jo helped ease this fear because she was a constant source for grounding my vision. I could see the progress I was making forward after each call. Jo helped me get into better alignment with my energetic phases while also guiding me to tools, software and programs to ease my creative journey forward.

Pilar Ayala

Jo’s caring, grounded energy, wise and thoughtful coaching continues to give me the courage to set gorgeous self-care rituals, act intentionally and let my intuition take the steering wheel. I will forever be grateful for my coaching sessions with Jo.

Micala Duvoux

Her talent extends beyond her technical expertise, which makes the creative process with her clients really unique. Jo uses her intuition, warmth, attention to detail, passion, creative flair and business acumen to design the perfect solution for her clients.

Riddhika Khoosal
Trib Huvan

Jo had immaculate attention to detail, and she was able to create what I envisioned for my brand -  not an easy task due to my perfectionism. I would highly recommend Jo for all your creative wants and desires as she is with you every step of the process.

Sarah Cargill

I have worked with Jo on a couple of websites, me as the developer and Jo as the site designer. She is by far one of my all time, favourite designers. She is not only extremely talented in design, but also very organised, professional, and an absolute dream to work with.

Jasmine Matthews

I loved the approach Jo provided to capture the essence of what each design required. And at each step of the process, she provided alternatives and made sure we stayed on track and that everything was delivered on time and to specification! I couldn't be happier with the final designs she created!

Mark Franken

I can’t recommend Jo’s work highly enough. She’s incredibly intuitive (this is definitely one of her wonderful strengths), she worked with me to create a beautiful new logo for our Awakened Woman Life Mastery Program. She’s incredibly detailed and she took on board everything I was trying to encapsulate and created a beautiful stunning logo which represents my transformational program and the journey of transformation I take the women on.

Corona Brady

Jo took the vision and intuitively crafted it into EXACTLY what I was after. She is talented, extremely professional, and a fantastic communicator and was a pleasure to deal with. She made the process effortless. I highly recommend Jo! She is my go-to designer.

Sara Brooke

What I love about working with Jo is that I get to be a part of the design process. She gently guides, suggests and brings visions to life.

Carly Jennings

Her ability to tune in and understand exactly what aesthetic and feel you are going for is second to none. From beginning to end, Jo was so responsive and provided great feedback and counsel.

Jo Lippold

Before I started my sessions with Jo, I was feeling very stuck in my life, and I was feeling lost. The transformation I witnessed during our sessions, was in my ability to access my intuition and learning to trust in it. I’ve learnt to let go of trying to control everything, and as a result, I feel a sense of deep connection and calmness.

Tegan Skinner

Jo guided us through an intuitive branding process that helped us discover what we wanted our logo to express. The final design is reflective of the organised, inspired work we do with clients.

Joy Margolis, JD
Rachel Jelley

Jo was so in tune with what I wanted to convey with my branding. Not only from a design perspective but also with the feeling and message I wanted to evoke. I would have no hesitation recommending Jo to anyone looking for a soulful, talented and intuitive designer for their next project.

Jordanna Levin

I felt completely supported. Her process is detailed and meticulous in the best way. I’m so sincerely grateful that she put so much energy into my branding.

Stephanie Hinton

Jo went above and beyond to make sure I was supported throughout our design process and after the completion of our collaboration. I highly recommend Jo to anyone who wants a truly unique representation of their work.

Melissa Farrugia

Being an intuition coach, it was clear from the outset that Jo would totally understand what we wanted to create. It was such a joyful process of co-creation with her and we really felt like a team working towards birthing a shared vision. Jo is absolutely the best co-creator we have ever worked with.

LJ & Anna ~ Love is your compass

I love that Jo works so intuitively. She can feel and sense what you are wanting to create and has an incredible way of bringing it to life in an even better way than you imagined. The whole process flowed so effortlessly.


Connie Chapman
Emmie Rae

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

Lisa Formosa
Sarah Jane Hyde

My logo, business card and other design elements is a perfect fit for my business for years to come. Working with Jo felt like having a loving wise guide by my side supporting me and easing the transition as I make the leap into the world of business ownership.

Tracey McLean
Ezzie Spencer

Exciting, wonder-filled, creative, magical and awwwww-inducing. This little creatrix is uber-intuitive and nurturing. She took my dreams, grounded them into physical existence and elevated them with her signature style of awesome-sorcery. There’s an indescribable quality to her work that calls to a deeper part of you. The whole dream-weaving, drawing board and design process was smooth and streamlined and her communication, crystal clear.


Brieann Boal ~ Wabi-Sabi Well

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

Melanie Eisner

I felt overwhelmed with where to start and what projects to finish. I would get excited about starting something but often lose interest if I don't know how to complete it or take on too many things at once. The series gave me deep insight into how I behave, how much was on my plate and helped me prioritise the things that were important to me first. It gave me the tools to support me to achieve all my dreams!

Jo Lippold

This coaching series required me to face the ways I had been holding myself back from the creative expression I craved. Jo kept me action-orientated, and kept me focused on myself and pushed me to re-look at my working habits. She encouraged me to experiment with authentic ways to make active changes in my life and inspired me to challenge my old beliefs and live my life a little more playfully. I now have a clear understanding on where I need to spend my energy and what to prioritise and feel empowered knowing that the values I chose to live by is going to continue to support me to feel more in alignment in my life.

Sarah Williams

My biggest challenge prior to working with Jo was learning how to commit to myself and create discipline in my practices. Working with Jo helped ease this fear because she was a constant source for grounding my vision. I could see the progress I was making forward after each call. Jo helped me get into better alignment with my energetic phases while also guiding me to tools, software and programs to ease my creative journey forward.

Pilar Ayala

Jo’s caring, grounded energy, wise and thoughtful coaching continues to give me the courage to set gorgeous self-care rituals, act intentionally and let my intuition take the steering wheel. I will forever be grateful for my coaching sessions with Jo.

Micala Duvoux

Her talent extends beyond her technical expertise, which makes the creative process with her clients really unique. Jo uses her intuition, warmth, attention to detail, passion, creative flair and business acumen to design the perfect solution for her clients.

Riddhika Khoosal

Jo had immaculate attention to detail, and she was able to create what I envisioned for my brand -  not an easy task due to my perfectionism. I would highly recommend Jo for all your creative wants and desires as she is with you every step of the process.

Sarah Cargill

I have worked with Jo on a couple of websites, me as the developer and Jo as the site designer. She is by far one of my all time, favourite designers. She is not only extremely talented in design, but also very organised, professional, and an absolute dream to work with.

Jasmine Matthews

I loved the approach Jo provided to capture the essence of what each design required. And at each step of the process, she provided alternatives and made sure we stayed on track and that everything was delivered on time and to specification! I couldn't be happier with the final designs she created!

Mark Franken

I can’t recommend Jo’s work highly enough. She’s incredibly intuitive (this is definitely one of her wonderful strengths), she worked with me to create a beautiful new logo for our Awakened Woman Life Mastery Program. She’s incredibly detailed and she took on board everything I was trying to encapsulate and created a beautiful stunning logo which represents my transformational program and the journey of transformation I take the women on.

Corona Brady

Jo took the vision and intuitively crafted it into EXACTLY what I was after. She is talented, extremely professional, and a fantastic communicator and was a pleasure to deal with. She made the process effortless. I highly recommend Jo! She is my go-to designer.

Sara Brooke

What I love about working with Jo is that I get to be a part of the design process. She gently guides, suggests and brings visions to life.

Carly Jennings

Her ability to tune in and understand exactly what aesthetic and feel you are going for is second to none. From beginning to end, Jo was so responsive and provided great feedback and counsel.

Jo Lippold

Before I started my sessions with Jo, I was feeling very stuck in my life, and I was feeling lost. The transformation I witnessed during our sessions, was in my ability to access my intuition and learning to trust in it. I’ve learnt to let go of trying to control everything, and as a result, I feel a sense of deep connection and calmness.

Tegan Skinner

Jo guided us through an intuitive branding process that helped us discover what we wanted our logo to express. The final design is reflective of the organised, inspired work we do with clients.

Joy Margolis, JD

Jo was so in tune with what I wanted to convey with my branding. Not only from a design perspective but also with the feeling and message I wanted to evoke. I would have no hesitation recommending Jo to anyone looking for a soulful, talented and intuitive designer for their next project.

Jordanna Levin

I felt completely supported. Her process is detailed and meticulous in the best way. I’m so sincerely grateful that she put so much energy into my branding.

Stephanie Hinton

Jo went above and beyond to make sure I was supported throughout our design process and after the completion of our collaboration. I highly recommend Jo to anyone who wants a truly unique representation of their work.

Melissa Farrugia

Being an intuition coach, it was clear from the outset that Jo would totally understand what we wanted to create. It was such a joyful process of co-creation with her and we really felt like a team working towards birthing a shared vision. Jo is absolutely the best co-creator we have ever worked with.

LJ & Anna ~ Love is your compass

I love that Jo works so intuitively. She can feel and sense what you are wanting to create and has an incredible way of bringing it to life in an even better way than you imagined. The whole process flowed so effortlessly.


Connie Chapman

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

Lisa Formosa

My logo, business card and other design elements is a perfect fit for my business for years to come. Working with Jo felt like having a loving wise guide by my side supporting me and easing the transition as I make the leap into the world of business ownership.

Tracey McLean

Exciting, wonder-filled, creative, magical and awwwww-inducing. This little creatrix is uber-intuitive and nurturing. She took my dreams, grounded them into physical existence and elevated them with her signature style of awesome-sorcery. There’s an indescribable quality to her work that calls to a deeper part of you. The whole dream-weaving, drawing board and design process was smooth and streamlined and her communication, crystal clear.


Brieann Boal ~ Wabi-Sabi Well

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

Melanie Eisner

on branding & design

Intelligent, strategic, intuitive designs for your brand vision.

I am here to help you communicate your essence and make all those dream customers become loyal advocates for your brand.

I’m your design guru when it comes to branding that brings a cohesive identity to all of your visual touchpoints paired with stunning, borderline obsessive attention to detail.

on coaching

For multi-passionate business owners and designers

I believe that you should be living a life and creating work that reflects your depth, sensitivity and wonderful complexity of who you are at your core.

I am here to help you grow, nurture and build your conscious business. Take it to the next level through mastering your mindset, intuition, energy, focus and alignment.

Summits & Speaking

My biggest passion is sharing all I know about running a conscious business and brand.

Mindset Reboot Conference

ASBAS Small Business Program

Designer Boss Summit 2020

Design Boss Summit 2021

The Digital Mastermind

Personal Branding Summit

Collaborations

Here are some of the conscious collaborations that I have loved pouring my heart into.

The Brand Journey Podcast

From Overwhelmed to Focused

Lavendaire Artist of Life Giveaway

Lavendaire Artist of Life Loungewear