Design Services

001

Brand Strategy, Branding & Packaging Concept Design

For visionary product founders looking to pitch a new offering or looking to do a full rebrand.

4 monthly payments of $4,200 AUD

Learn more
002

Branding & Packaging Design

For conscious product founders looking to start their first business or build a new brand.

4 monthly payments of $2,700 AUD

Learn more
003

Packaging Design

For savvy product founders looking to roll out their existing branding onto their packaging.

4 x monthly payments $850AUD

Learn more
Who I 🖤 to work with

I Serve human-centric brands, just like yours

Drinks &  Beverages

Here are a few examples...

  • High-grade matcha
  • Herbal infusion teas
  • Ceremonial raw cacao
  • Ethically sourced coffee
  • Live cultured kombuchas
  • Organic preservative-free wines

Food & Snacks

Here are a few examples...

  • Sustainably sourced chocolate
  • Nutritional breakfast cereals
  • Superfood supplements
  • Super hot chilli sauces
  • Snack bars for kids
  • Vegan ice cream

WEllness & Lifestyle

Here are a few examples...

  • Yoga mats
  • Earthy incense
  • Essential oil sprays
  • Personalised shampoos
  • Superfood supplements
  • Zero-waste cleaning products
  • Art deco glassware
  • Botanical skincare
  • Dry body brushes

Who do I work and collaborate with?

  • You are a visionary brand founder with a mission-fuelled brand. You boldly leap over the fences of your comfort zone.
  • You are all about aligning your business goals with a net positive future.
  • You believe in putting heart over hustle when it comes to business.
  • You know the importance of visual stand out and leveraging your brand's point of difference.

What industries do I specialise in?

  • I serve conscious lifestyle, beauty and food and beverage brands.
  • Why? It's where my +15 years of design and branding experience and values meet.
  • From global FMCG companies (Unilever, Twinings) to SMEs (Loving Earth, Baresop, Hanami), my experience helps me look at your business holistically.
  • So I can make the most significant impact on your business and customers.

What business stage do I work with?

  • You're in the product development phase with your new brand, have an existing product business OR you're looking to increase distribution and retail ranging.
  • You want to bring out your brand's personality and essence to connect with your customers and tell the story of your offering.
  • You want to build awareness so that your mission-based impact can reach more people in your community.
The Infinite Package

Brand Strategy, Branding & Packaging Concept Design

For pitching to wow investors and/or retailers. Or you need a full rebrand.

For visionary product founders getting their offer ready to pitch to investors and retailers and for existing brands in need of a full rebrand to reinvigorate in the market.

This offering builds your brand with deep brand strategy to cultivate a brand experience that gets your product into the hearts and carts of your dream customers.

Investment

For more details, see our pricing guide

See the Pricing & Services Guide
Let's get started
DETAILS
  • BRAND STRATEGY: A deep dive to articulate what your brand means and what makes it unique
  • CREATIVE DIRECTION: To visualise the potential of your brand when applied to your brand's touchpoints
  • BRAND IDENTITY DESIGN: A cohesive brand identity that is impactful and immersive
  • PACKAGING DESIGN CONCEPT: Strategically designed to resonate with your investors, retailers and dream customers
INVESTMENT

4 monthly payments of $4,200 AUD

Timeline

From 8 weeks

Investment

Q1
Who is this service for?

For visionary brand founders looking to pitch a thoughtfully developed product concept to wow investors and/or retailers. This offer is also ideal for existing, growing brands in need of a full rebrand.

Q2
What's included?

BRAND STRATEGY

  • Brand discovery questionnaire
  • Brand strategy workshop (3 hours)
  • Brand strategy document (Google doc)

CREATIVE DIRECTION

  • Creative direction stylescape (8 x 2D mockups)
  • Photography & imagery direction

FULL BRAND IDENTITY DESIGN

  • Brand Font & Colour palette styling
  • Logo identity design (set of 3 arrangements)
  • Brand style guide document (PDF)

PACKAGING DESIGN CONCEPT

  • Packaging concept design & 2D mockup
  • Scaleable Packaging Architecture

OPTIONAL ADD-ONS: PRINT-READY & SKU ROLL OUT

Ready for printing? Let's apply your packaging concept to your product’s final packaging format and dieline to get it print-ready. Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!

Q3
You will need to have:
  • A finalised product concept
  • A chosen packaging format (box, bottle, tube etc)
Q4
Have a question?

Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call. Get started by filling out your Client Application.

The Essential Offering

Branding & Packaging Design

For launching your new product-based brand

For intentional new product owners who want to do things properly the first time and  looking to build an aligned brand identity with stand-out packaging.

This offering defines who you are, who you are for and the distinctive essence that strategically and energetically resonates with your dream customers.

Investment

For more details, see our pricing guide

See the Pricing & Services Guide
Let's get started
DETAILS
  • BRAND DISCOVERY: To clearly articulate your brand’s unique essence
  • CREATIVE DIRECTION: To see how your brand can be applied to various touchpoints
  • FULL BRAND IDENTITY DESIGN: A cohesive brand identity that is impactful and immersive
  • PACKAGING DESIGN CONCEPT: Strategically designed to call in your dream customers
  • PRINT READY PACKAGING: To help get your offering launched into the world
INVESTMENT

4 monthly payments of $2,700 AUD

Timeline

From 6 weeks

Investment

Q1
Who is this service for?

For conscious product founders looking to start their first business or build a new brand. It is for business owners who believe in doing things properly the first time.

Q2
What's included?

BRAND DISCOVERY

  • Brand discovery questionnaire
  • Brand clarity workshop (1 hour)

CREATIVE DIRECTION

  • Creative direction stylescape (4 x 2D mockups)

FULL BRAND IDENTITY DESIGN

  • Brand Font & Colour palette styling
  • Logo identity design (set of 3 arrangements)
  • Brand style guide document (PDF)

PACKAGING DESIGN CONCEPT

  • Packaging concept design & 2D mockup
  • Scaleable Packaging Architecture

PRINT READY PACKAGING

  • Final packaging design applied to your dieline (1 SKU)

OPTIONAL ADD-ONS: SKU ROLL OUT

Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!

Q3
You will need to have:
  • A finalised product concept
  • A chosen packaging format (box, bottle, tube etc)
Q4
Have a question?

We can chat through your questions during your Free 30 minute Project Enquiry Call. Get started by filling out your Client Application.

Have a quick Q - get in touch here!

The Magnetic Offering

Packaging Design

FOR ROLLING OUT EXISTING 
BRANDING ONTO YOUR PRODUCTS

Best for savvy product founders owners who are looking to bring their own brand assets to apply to their product’s packaging for a retail ready launch or roll-out.

This offering will help you create visual cohesion between your existing brand and your products whilst leverage the power of strategically designed packaging so knocks the Birkenstocks off your customers.

Investment

For more details, see our pricing guide

See the Pricing & Services Guide
Let's get started
DETAILS
  • BRAND DISCOVERY: To understand how your existing brand can be leveraged on your packaging
  • PACKAGING DESIGN CONCEPT: Leverage your existing brand assets for maximum stand-out
  • PRINT-READY PACKAGING: To help roll out and launch your new packaging
INVESTMENT

4 x monthly payments $850AUD

Investment

Timeline

From 4 weeks

Q1
Who is this service for?

For savvy product founders who already has existing brand assets and needs to roll it out onto their packaging to create a unified, cohesive brand impression.

Q2
What’s included?

BRAND DISCOVERY

  • Brand discovery questionnaire

PACKAGING DESIGN CONCEPT

  • Packaging concept design & 2D mockup
  • Scaleable Packaging Architecture


PRINT-READY PACKAGING

  • Final packaging design applied to your dieline (1 SKU)

OPTIONAL ADD-ONS: SKU ROLL OUT

Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!

Q3
You will need to have:
  • an existing product(s) in the market.
  • brand assets (typographic styling, colour palette, logo identity system)
  • a comprehensive brand style guide
  • final dieline from your printer/manufacturer
Q4
Have a question?

We can chat through your questions during your Free 30 minute Project Enquiry Call. Get started by filling out your Client Application.

Have a quick Q - get in touch here!

Kind Words

This journey has brought me great clarity about both myself and my brand and the future direction of my business. If you are a small business like mine, I get cashflow is a challenge and everyone tells you competing things about what to spend your hard earned on. THIS is what you spend your money on! Getting clear about your brand and ensuring that clarity is beautifully, professionally and warm heartedly expressed to the world.

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Jo is the perfect blend of branding strategist and designer. We were so impressed by the depth and detail she provided us. Jo translated our intentions with her strategic questions and elevated our brand with stunning visuals.

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

Jo is a true gem. Her intuition and skill are unparalleled. She swiftly understood what we need and was able to express what we wanted to communicate. I'm looking forward to working with her again in the future, and highly recommend her.

Her talent extends beyond her technical expertise, which makes the creative process with her clients really unique. Jo uses her intuition, warmth, attention to detail, passion, creative flair and business acumen to design the perfect solution for her clients.

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Jo had immaculate attention to detail, and she was able to create what I envisioned for my brand -  not an easy task due to my perfectionism. I would highly recommend Jo for all your creative wants and desires as she is with you every step of the process.

I have worked with Jo on a couple of websites, me as the developer and Jo as the site designer. She is by far one of my all time, favourite designers. She is not only extremely talented in design, but also very organised, professional, and an absolute dream to work with.

I loved the approach Jo provided to capture the essence of what each design required. And at each step of the process, she provided alternatives and made sure we stayed on track and that everything was delivered on time and to specification! I couldn't be happier with the final designs she created!

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

I can’t recommend Jo’s work highly enough. She’s incredibly intuitive (this is definitely one of her wonderful strengths), she worked with me to create a beautiful new logo for our Awakened Woman Life Mastery Program. She’s incredibly detailed and she took on board everything I was trying to encapsulate and created a beautiful stunning logo which represents my transformational program and the journey of transformation I take the women on.

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Jo took the vision and intuitively crafted it into EXACTLY what I was after. She is talented, extremely professional, and a fantastic communicator and was a pleasure to deal with. She made the process effortless. I highly recommend Jo! She is my go-to designer.

Working with Jo as my designer has been a dream.

What I love about working with Jo is that I get to be a part of the design process. She gently guides, suggests and brings visions to life.

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Her ability to tune in and understand exactly what aesthetic and feel you are going for is second to none. From beginning to end, Jo was so responsive and provided great feedback and counsel.

Jo taps into exactly what I need at the time even if I don’t know it myself.

Before I started my sessions with Jo, I was feeling very stuck in my life, and I was feeling lost. The transformation I witnessed during our sessions, was in my ability to access my intuition and learning to trust in it. I’ve learnt to let go of trying to control everything, and as a result, I feel a sense of deep connection and calmness.

Jo guided us through an intuitive branding process that helped us discover what we wanted our logo to express. The final design is reflective of the organised, inspired work we do with clients.

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Jo’s intuitive creativity is nothing I've experienced before.

Jo was so in tune with what I wanted to convey with my branding. Not only from a design perspective but also with the feeling and message I wanted to evoke. I would have no hesitation recommending Jo to anyone looking for a soulful, talented and intuitive designer for their next project.

Jo is no ordinary designer.

I felt completely supported. Her process is detailed and meticulous in the best way. I’m so sincerely grateful that she put so much energy into my branding.

Jo went above and beyond to make sure I was supported throughout our design process and after the completion of our collaboration. I highly recommend Jo to anyone who wants a truly unique representation of their work.

Jo will empower you to create something together that is far better than you could ever imagine.

Being an intuition coach, it was clear from the outset that Jo would totally understand what we wanted to create. It was such a joyful process of co-creation with her and we really felt like a team working towards birthing a shared vision. Jo is absolutely the best co-creator we have ever worked with.

Jo was an absolute dream to work with!

I love that Jo works so intuitively. She can feel and sense what you are wanting to create and has an incredible way of bringing it to life in an even better way than you imagined. The whole process flowed so effortlessly.


Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

I had tears of joy as I opened the final version of the designs.

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

My logo, business card and other design elements is a perfect fit for my business for years to come. Working with Jo felt like having a loving wise guide by my side supporting me and easing the transition as I make the leap into the world of business ownership.

Each design decision added so much more depth and texture to the overall meaning behind the work.

She held a sacred container for us to move through this beautiful creative process together. I felt listened to as Jo was as invested in the final product as I was. I could feel the intention behind Jo’s design and guidance; knowing that all our design decisions came from this place added so much more depth and texture to the overall meaning behind the work. It has been a wonderful co-creative experience working with Jo and I’m excited for all the things that we will create together in future.

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Exciting, wonder-filled, creative, magical and awwwww-inducing. This little creatrix is uber-intuitive and nurturing. She took my dreams, grounded them into physical existence and elevated them with her signature style of awesome-sorcery. There’s an indescribable quality to her work that calls to a deeper part of you. The whole dream-weaving, drawing board and design process was smooth and streamlined and her communication, crystal clear.


Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

Let's Work Together

Ready for the next step?

  • STEP 1: I'm so excited that you're considering a potential co-creation! Fill in your Client Application form to enquire about working together.
  • STEP 2: If we're a good fit to work together, I'll send you a link to book in a free 30-minute call for us to chat and delve deeper into your vision for your project, your brand and your goals.

Want the details on how we could co-create together? Download my Pricing & Services Guide.

Want the details on how we could co-create together? Download my Pricing & Services Guide.

WORK WITH ME

Am I the matcha to your latte? Let's explore what co-creating on your brand could look like!

Let's work together

Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.