Design Services
Who we work with
We Serve human-centric brands, just like yours
Drinks & Beverages
Here are a few examples...
- High-grade matcha
- Herbal infusion teas
- Ceremonial raw cacao
- Ethically sourced coffee
- Live cultured kombuchas
- Organic preservative-free wines
Food & Snacks
Here are a few examples...
- Sustainably sourced chocolate
- Nutritional breakfast cereals
- Superfood supplements
- Super hot chilli sauces
- Snack bars for kids
- Vegan ice cream
WEllness & Lifestyle
Here are a few examples...
- Yoga mats
- Earthy incense
- Essential oil sprays
- Personalised shampoos
- Superfood supplements
- Zero-waste cleaning products
- Art deco glassware
- Botanical skincare
- Dry body brushes
Who do we work and collaborate with?
- We love working with visionary brand founders with mission-fuelled brands.
- You are all about aligning your business goals with a net positive future.
- You believe in putting heart over hustle when it comes to business.
What industries do we specialise in?
- We serve conscious lifestyle, beauty and health food brands.
- Why? It's where our +15 years of design and branding experience and values meet.
- So we can make the most significant impact on your business and customers.
What business stage do we work with?
- You're in the product development phase for your new brand, have an existing product business OR you looking to increase distribution and retail ranging.
- You know that your brand and products need to make a strong impression to proudly stand out in your niche.
- You want to build awareness so that your mission-based impact can reach more people in your community.
The Infinite Package
Brand Strategy, Branding & Packaging Concepting
FOR PITCHING TO WOW INVESTORS OR RETAILERS OR A FULL REBRAND
For visionary product founders getting their offer ready to pitch to investors and retailers and for existing brands in need of a full rebrand to reinvigorate in the market.
This offering builds your brand with deep brand strategy to cultivate a brand experience that gets your product into the hearts and carts of your dream customers.
- BRAND STRATEGY: A deep dive to articulate what your brand means and what makes it unique
- CREATIVE DIRECTION: To visualise the potential of your brand when applied to your brand's touchpoints
- BRAND IDENTITY DESIGN: A cohesive brand identity that is impactful and immersive
- PACKAGING DESIGN CONCEPT: Strategically designed to resonate with your investors, retailers and dream customers
Q1
For visionary brand founders looking to pitch a thoughtfully developed product concept to wow investors and/or retailers. This offer is also ideal for existing, growing brands in need of a full rebrand.
Q2
BRAND STRATEGY
- Brand discovery questionnaire
- Brand strategy workshop (3 hours)
- Brand strategy document (Google doc)
CREATIVE DIRECTION
- Creative direction stylescape (8 x 2D mockups)
- Photography & imagery direction
FULL BRAND IDENTITY DESIGN
- Brand Font & Colour palette styling
- Logo identity design (set of 3 arrangements)
- Brand style guide document (PDF)
PACKAGING DESIGN CONCEPT
- Packaging concept design & 2D mockup
- Scaleable Packaging Architecture
OPTIONAL ADD-ONS: PRINT-READY & SKU ROLL OUT
Ready for printing? Let's apply your packaging concept to your product’s final packaging format and dieline to get it print-ready. Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!
Q3
- A finalised product concept
- A chosen packaging format (box, bottle, tube etc)
Q4
Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call.
The Essential Offering
Branding & Packaging Design
FOR LAUNCHING YOUR NEW PRODUCT-BASED BRAND
For intentional new product owners who want to do things properly the first time and looking to build an aligned brand identity with stand-out packaging.
This offering defines who you are, who you are for and the distinctive essence that strategically and energetically resonates with your dream customers.
- BRAND DISCOVERY: To clearly articulate your brand’s unique essence
- CREATIVE DIRECTION: To see how your brand can be applied to various touchpoints
- FULL BRAND IDENTITY DESIGN: A cohesive brand identity that is impactful and immersive
- PACKAGING DESIGN CONCEPT: Strategically designed to call in your dream customers
- PRINT READY PACKAGING: To help get your offering launched into the world
Q1
For conscious product founders looking to start their first business or build a new brand. It is for business owners who believe in doing things properly the first time.
Q2
BRAND DISCOVERY
- Brand discovery questionnaire
- Brand clarity workshop (1 hour)
CREATIVE DIRECTION
- Creative direction stylescape (4 x 2D mockups)
FULL BRAND IDENTITY DESIGN
- Brand Font & Colour palette styling
- Logo identity design (set of 3 arrangements)
- Brand style guide document (PDF)
PACKAGING DESIGN CONCEPT
- Packaging concept design & 2D mockup
- Scaleable Packaging Architecture
PRINT READY PACKAGING
- Final packaging design applied to your dieline (1 SKU)
OPTIONAL ADD-ONS: SKU ROLL OUT
Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!
Q3
- A finalised product concept
- A chosen packaging format (box, bottle, tube etc)
Q4
Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call.
The Magnetic Offering
Packaging Design
FOR ROLLING OUT EXISTING
BRANDING ONTO YOUR PRODUCTS
Best for savvy product founders owners who are looking to bring their own brand assets to apply to their product’s packaging for a retail ready launch or roll-out.
This offering will help you create visual cohesion between your existing brand and your products whilst leverage the power of strategically designed packaging so knocks the Birkenstocks off your customers.
- BRAND DISCOVERY: To understand how your existing brand can be leveraged on your packaging
- PACKAGING DESIGN CONCEPT: Leverage your existing brand assets for maximum stand-out
- PRINT-READY PACKAGING: To help roll out and launch your new packaging
Q1
For savvy product founders who already has existing brand assets and needs to roll it out onto their packaging to create a unified, cohesive brand impression.
Q2
BRAND DISCOVERY
- Brand discovery questionnaire
PACKAGING DESIGN CONCEPT
- Packaging concept design & 2D mockup
- Scaleable Packaging Architecture
PRINT-READY PACKAGING
- Final packaging design applied to your dieline (1 SKU)
OPTIONAL ADD-ONS: SKU ROLL OUT
Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!
Q3
- an existing product(s) in the market.
- brand assets (typographic styling, colour palette, logo identity system)
- a comprehensive brand style guide
- final dieline from your printer/manufacturer
Q4
Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call.
Kind Words
Let's Work Together
WORK WITH US
Book your Free 30-minute Project Enquiry Call to explore your next steps for stand-out packaging and branding.
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.
WORK WITH US
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