Stand out in The store, convert at the cart
for your next product launch, rebrand or move into retail

innovative and inspirational businesses
We Serve human-centric brands, just like yours
Drinks & Beverages
Here are a few examples...
- High-grade matcha
- Herbal infusion teas
- Ceremonial raw cacao
- Ethically sourced coffee
- Live cultured kombuchas
- Organic preservative-free wines
Food & Snacks
Here are a few examples...
- Sustainably sourced chocolate
- Nutritional breakfast cereals
- Superfood supplements
- Super hot chilli sauces
- Snack bars for kids
- Vegan ice cream
WEllness & Lifestyle
Here are a few examples...
- Yoga mats
- Earthy incense
- Essential oil sprays
- Personalised shampoos
- Superfood supplements
- Zero-waste cleaning products
- Art deco glassware
- Botanical skincare
- Dry body brushes
Let's face it:
We live in a visual world!
90% of information sent to the brain is visual.
You only have 20 milliseconds to connect and give your customer the best initial impression whilst browsing your products online or on the shelf.
That's why our design process dives deep into all the spokes of your product offering, brand, and business. This means cohesive packaging and branding that helps you differentiate at the shelf and converts at the cart.
Are we a match to work together?
Let's make your product the hero in your customer's journey

For innovative and gentle brand founders
- We believe in aligning our goals with a net positive future.
- We work with mission-fuelled brands that drive change through innovation.
- We believe in putting heart over hustle when it comes to business.
What industries do we specialise in?
- We serve conscious lifestyle, beauty and health food brands.
- Why? It's where our +13 years of design and branding experience and values meet.
- So we can make the most significant impact on your business and customers.
What business stage do we work with?
- You're a startup, have an existing e-comm shop OR looking to get into retailers.
- Your products need to make a strong visual and emotional impression.
- You want to build awareness with UGC and PR.
001
Our Services
Into the Cart
Q1
You have an existing e-comm product-based brand and are looking for a concise and impactful packaging and branding solution that will elevate the look and feel of your product. You may have an upcoming product launch or want to refresh your existing packaging.
You will already have existing branding, bottles, bags, boxes or packaging dielines, and you need a label or design update to ensure your packaging can do more of the heavy lifting to convert at the cart.
Q2
Mini brand glow up
- Typographic and colour palette styling
- Logo update for packaging
Scaleable packaging design
- for 1 product SKU
Q2
- An existing product range
- An existing logo, brand identity and packaging
- An investment of your time, energy and capital
Q4
We would love to chat through any questions you may have during your Free 30 minute Strategy Session. Click here to book in a time.
002
Our Services
Essentials
Q1
This bespoke offering is for startups and e-comm brand founders who want to do things right with solid foundations. You have the perfect, innovative product, and it needs branding and packaging that aligns with your bigger vision! You want to build out your brand's eco-system so you can feel empowered to champion your mission and share it with your customers.
We work with you to create a cohesive, gotta-get-your-hands-on-it packaging and brand experience; one that scales with you as your business grows.
Q2
Custom brand identity design and creative direction
- Typographic and colour palette styling
- Full logo system with 3 logo arrangements
- Creative stylescape and moodboarding
Bespoke packaging design
BONUS: Choose ONE premium packaging element -> Custom background pattern, a set of packaging icons OR custom dieline
Brand & Packaging strategy and clarity roadmap
Strategy roadmap and clarity booklet brand personality, brand positioning, brand differentiation, product architecture tree & product messaging for packaging
Q2
- A vision-focused approach to your business
- A new product idea or existing product range
- An investment of your time, energy and capital
Q4
We would love to chat through any questions you may have during your Free 30 minute Strategy Session. Click here to book in a time.
003
Our Services
To the Shops
BESPOKE PACKAGING EXPERIENCE
Get your product ready for your retailers (whether that is your local grocer or a national health food store). We design your packaging so it stands out on the shelf, fills a gap in the market and gets your product into the stores.

Q1
Your established indie e-comm brand has been growing steadily over the years. You have created a buzz and cult-like following and are ready for the next significant shift for your business. You are going into retail.
This means getting all your numbers, pricing, and operational strategies sorted and making sure your product offering and packaging turn the right heads at the shelf and is a hell yes for your retailers!
Q2
Brand Glow Up
- Typographic and colour palette styling
- Mini logo refresh to get it packaging ready
Bespoke packaging design
BONUS 1: Choose ONE premium packaging element -> Custom background pattern, a set of packaging icons OR custom dieline
BONUS 2: Mockups for your retail pitch presentations
Brand & Packaging strategy and clarity roadmap
Strategy roadmap and clarity booklet brand personality, brand positioning, brand differentiation, product architecture tree & product messaging for packaging
Q2
- A vision-focused approach to your business
- An established product with an existing customer base
- An existing logo and brand identity
- An investment of your time, energy and capital
Q4
We would love to chat through any questions you may have during your Free 30 minute Strategy Session. Click here to book in a time.


All the ways we can tell your brand's story
Little Extras & Custom Design
Creative direction
For your next brand photoshoot or social content plan
Brand collateral
Brochures, business cards, bags, caps, keyrings and your brand-touchpoints
Point of sale
Shelf ready shippers or point of sale for store displays
Custom Design
For a wow-worthy packaging and a one-of-a-kind unboxing experience, book a strategy call to get a custom quote
Kind Words


Book your free strategy call
Get clarity around your next steps for bringing your product into the carts *and hearts* of your customer.
Work with us
Work with us
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands.
We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.