Design Services
Who we work with
We Serve human-centric brands, just like yours
Drinks & Beverages
Here are a few examples...
- High-grade matcha
- Herbal infusion teas
- Ceremonial raw cacao
- Ethically sourced coffee
- Live cultured kombuchas
- Organic preservative-free wines
Food & Snacks
Here are a few examples...
- Sustainably sourced chocolate
- Nutritional breakfast cereals
- Superfood supplements
- Super hot chilli sauces
- Snack bars for kids
- Vegan ice cream
WEllness & Lifestyle
Here are a few examples...
- Yoga mats
- Earthy incense
- Essential oil sprays
- Personalised shampoos
- Superfood supplements
- Zero-waste cleaning products
- Art deco glassware
- Botanical skincare
- Dry body brushes
Who do we work and collaborate with?
- We love working with visionary brand founders with mission-fuelled brands.
- You are all about aligning your business goals with a net positive future.
- You believe in putting heart over hustle when it comes to business.
What industries do we specialise in?
- We serve conscious lifestyle, beauty and health food brands.
- Why? It's where our +15 years of design and branding experience and values meet.
- So we can make the most significant impact on your business and customers.
What business stage do we work with?
- You're in the product development phase for your new brand, have an existing product business OR you looking to increase distribution and retail ranging.
- You know that your brand and products need to make a strong impression to proudly stand out in your niche.
- You want to build awareness so that your mission-based impact can reach more people in your community.
Branding & Packaging Design
FOR LAUNCHING YOUR NEW PRODUCT BRAND & OFFERING
Bring in your dream customers from the get go and build your brand’s visionary beginnings with packaging and branding that amplifies the value, distinctive essence and story of your offering. The aim? To ignite your product's brand presence and cultivate a deep resonance with your customers and blaze a trail in your niche.
Q1
This service is specifically for product-founders who are launching their product offering into the market.
Q2
Essential Branding elements:
- Brand discovery
- Creative direction
- Typographic styling
- Colour palette styling
- Logo identity design
Packaging design that tells a story:
- Brand assets are applied to build the packaging design for one featured product offering or SKU of your choice
- Final design applied to your desired packaging format (box, label, bottle etc)
Optional additions:
Planning on launching a number of different products at the same time? We use a Packaging Architecture system for easy rollout across future products. Let’s chat further to see how this could work for your products.
Q3
This service is suited for product founders who:
- A finalised product concept or a product concept in the product development phase.
- Have an idea about the final packaging format required for your product (box, bottle, tube etc).
Q4
Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call.
Branding Design
FOR LAUNCHING YOUR NEW PRODUCT-BASED BRAND
Build the solid foundations; the essential visual building blocks to begin your brand's journey with immersive and impactful branding, paving the way for your brand's vision to come to life. This offering defines and cultivates who you are, who you are for and the distinctive essence that strategically and energetically resonates with your dream customers.
Q1
This service is specifically for new product-founders who want to build their business in phases and would like to begin the journey with immersive and impactful branding.
Q2
Essential Branding elements:
- Brand discovery
- Creative direction
- Typographic styling
- Colour palette styling
- Logo identity design
- Brand style guide
Optional additions:
Planning on rolling out your brand across various touchpoints? Our branding process provides you with the guidelines to confidently apply this across your website and socials! Let’s chat further to see how this could work for your brand.
Q3
This service is suited for product founders who:
- Have a finalised product concept or in the product development, formulation, R&D stage.
- Are ready to explore branding that cultivates connection with their dream customers.
Q4
Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call.
Packaging Design
FOR ROLLING OUT EXISTING BRANDING ONTO YOUR PRODUCTS
Already have magnetic branding? Looking to update your packaging so it feels cohesive with your new branding? Or perhaps you need to get your new product line in front of investors or retailers. This offering will help you roll out your branding across your products and leverage the power of strategically designed packaging so that it visually stands out and knocks the Birkenstocks off your customers.
Q1
Perfect for product founders who want high-impact packaging that has been strategically designed to get your product into the hearts and carts of your dream customers. You already have an established brand in the market, however your packaging needs to be updated so that it creates a unified, cohesive brand impression.
Q2
Packaging design that tells a story:
- Existing brand assets are applied to build the packaging design for one featured product offering or SKU of your choice
- Final design applied to your desired packaging format (box, label, bottle etc)
Optional additions:
Not sure if your existing brand assets are up to scratch? We can also offer a mini brand refresh to make sure your brand is packaging friendly! Let’s chat further to go through your exsiting branding to see how this could!
Q3
This service is suited for product founders who:
- an existing product(s) in the market.
- brand assets (typographic styling, colour palette, logo identity system and a comprehensive brand style guide at a minimum)
- understand the power of branding and packaging when it comes to selling their offering and growing their brand.
Q4
Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call.
Kind Words
Let's Work Together
WORK WITH US
Book your Free 30-minute Project Enquiry Call to explore your next steps for stand-out packaging and branding.
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.
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