Design Services

For innovative and  gentle brand founders

  • We believe in aligning our goals with a net positive future.
  • We work with mission-fuelled brands that drive change through innovation.
  • We believe in putting heart over hustle when it comes to business.

What industries do we specialise in?

  • We serve conscious lifestyle, beauty and health food brands.
  • Why? It's where our +13 years of design and branding experience and values meet.
  • So we can make the most significant impact on your business and customers.

What business stage do we work with?

  • You're a startup, have an existing e-comm shop OR looking to get into retailers.
  • Your products need to make a strong visual and emotional impression.
  • You want to build awareness with UGC and PR.

DESIGN services for new product founders

for launching new product brands

001
Our Services

Packaging & Brand Design

FOR LAUNCHING YOUR NEW PRODUCT-BASED BRAND & OFFERING

Bring in your dream customers from the get go and build your brand’s visionary beginnings with packaging and branding that amplifies the value, essence and story of your offering.

Investment

Enquire for custom quote and pricing

Timeline

Approx. 4 -6 weeks

Book your free project enquiry call
Q1
Who is this service for?

This service is specifically for new product-founders who are planning on launching and bringing a new brand and product offering into the market.

Q2
What's included?

Essential Branding elements:

  • Brand discovery
  • Creative direction
  • Typographic styling
  • Colour palette styling
  • Logo identity design

Packaging design that tells a story:

  • Brand assets are applied to build the packaging design for one featured product offering or SKU of your choice
  • Final design applied to your desired packaging format (box, label, bottle etc)

Optional additions:
Planning on launching a number of different products at the same time We use a Packaging Architecture system for easy rollout across future products. Let’s chat further to see how this could work for your products.

Q2
You will need

This service is suited for product founders who:

  • a finalised product concept or a product concept in the product development phase.
  • have an idea about the final packaging format required for your product (box, bottle, tube etc).
Q4
Have a question?

Let's chat through any questions you may have during your Free 45 minute Project Enquiry Call. Click the button below to book your session.

002
Our Services

Brand Design

FOR LAUNCHING YOUR NEW PRODUCT-BASED BRAND

Start with the foundations; the essential visual building blocks to begin your brand's journey with immersive and impactful branding, paving the way for your brand's vision.

Investment

$6,800 AUD

Timeline

Approx. 3 weeks

Book your free project enquiry call
Q1
Who is this service for?

This service is specifically for new product-founders who want to build their business in phases and would like to begin the journey with immersive and impactful branding.

Q2
What's included?

Essential Branding elements:

  • Brand discovery
  • Creative direction
  • Typographic styling
  • Colour palette styling
  • Logo identity design
  • Brand style guide

Optional additions:
Planning on rolling out your brand across various touchpoints? Our branding process provides you with the guidelines to confidently apply this across your website and socials! Let’s chat further to see how this could work for your brand.

Q2
You will need

This service is suited for product founders who:

  • have a finalised product concept. It may be in the product development stage.
  • are ready to explore branding that cultivates connection with their dream customers.
Q4
Have a question?

Let's chat through any questions you may have during your Free 45 minute Project Enquiry Call. Click the button below to book your session.

DESIGN services for product brands already in the market

for growing Existing product brands

003
Our Services

Packaging & Brand Design

FOR REBRANDING YOUR PRODUCT-BASED BRAND

Re-ignite and re-align your existing product-based brand to drive stronger resonance with your customers, shake up your niche with an offering that differentiates and amplifies your presence.

Investment

Enquire for custom quote and pricing

Timeline

Minimum of 4-6 weeks

Book your free project enquiry call
Q1
Who's it for?

For product founders who want to cultivate renewed energy in their product biz with a full rebrand that shakes up their niche and amplifies their offering's presence.

Q2
What’s included?

Essential Branding elements:

  • Brand strategy
  • Brand workshop
  • Creative direction
  • Typographic styling
  • Colour palette styling
  • Logo identity design

Packaging design that tells a story:

  • Brand assets are applied to build the packaging design for one featured product offering or SKU of your choice
  • Final design applied to your desired packaging format (box, label, bottle etc)

Optional additions:
Have a number of different products in your biz? We use a Packaging Architecture system for easy rollout across future products. Let’s chat further to see how this could work for your products.

Q2
You will need

This service is suited for product founders who:

  • an existing product in the market.
  • have an idea about the final packaging format required for your product (box, bottle, tube etc).
Q4
Have a question?

Let's chat through any questions you may have during your Free 45 minute Project Enquiry Call. Click the button below to book your session.

004
Our Services

Packaging Design

FOR GROWING & SCALING YOUR PRODUCT-BASED BRAND

Already have magnetic branding? Roll it out across your products and leverage the power of strategically designed packaging that stands out and knocks the Birkenstocks off your customers.

Investment

Enquire for custom quote and pricing

Timeline

Minimum of 4-6 weeks

Book your free project enquiry call
Q1
Who is this service for?

Perfect for product founders who want high-impact packaging that converts for an upcoming product launch, a rebrand roll out or to impress in your pitch to new retailers or investors.

Q2
What’s included?

Packaging design that tells a story:

  • Existing brand assets are applied to build the packaging design for one featured product offering or SKU of your choice
  • Final design applied to your desired packaging format (box, label, bottle etc)

Optional additions:
Not sure if your existing brand assets are up to scratch? We can also offer a mini brand refresh to make sure your brand is packaging friendly! Let’s chat further to go through your exsiting branding to see how this could!

Q2
You will need

This service is suited for product founders who:

  • an existing product(s) in the market.
  • brand assets (typographic styling, colour palette, logo identity system and brand style guide at a minimum)
  • understand the power of branding and packaging when it comes to selling their offering and growing their brand.
Q4
Have a question?

Let's chat through any questions you may have during your Free 45 minute Project Enquiry Call. Click the button below to book your session.

Who we work with

We Serve human-centric brands, just like yours

Drinks &  Beverages

Here are a few examples...

  • High-grade matcha
  • Herbal infusion teas
  • Ceremonial raw cacao
  • Ethically sourced coffee
  • Live cultured kombuchas
  • Organic preservative-free wines

Food & Snacks

Here are a few examples...

  • Sustainably sourced chocolate
  • Nutritional breakfast cereals
  • Superfood supplements
  • Super hot chilli sauces
  • Snack bars for kids
  • Vegan ice cream

WEllness & Lifestyle

Here are a few examples...

  • Yoga mats
  • Earthy incense
  • Essential oil sprays
  • Personalised shampoos
  • Superfood supplements
  • Zero-waste cleaning products
  • Art deco glassware
  • Botanical skincare
  • Dry body brushes

Kind Words

This journey has brought me great clarity about both myself and my brand and the future direction of my business. If you are a small business like mine, I get cashflow is a challenge and everyone tells you competing things about what to spend your hard earned on. THIS is what you spend your money on! Getting clear about your brand and ensuring that clarity is beautifully, professionally and warm heartedly expressed to the world.

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Jo is the perfect blend of branding strategist and designer. We were so impressed by the depth and detail she provided us. Jo translated our intentions with her strategic questions and elevated our brand with stunning visuals.

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

Jo is a true gem. Her intuition and skill are unparalleled. She swiftly understood what we need and was able to express what we wanted to communicate. I'm looking forward to working with her again in the future, and highly recommend her.

Her talent extends beyond her technical expertise, which makes the creative process with her clients really unique. Jo uses her intuition, warmth, attention to detail, passion, creative flair and business acumen to design the perfect solution for her clients.

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Jo had immaculate attention to detail, and she was able to create what I envisioned for my brand -  not an easy task due to my perfectionism. I would highly recommend Jo for all your creative wants and desires as she is with you every step of the process.

I have worked with Jo on a couple of websites, me as the developer and Jo as the site designer. She is by far one of my all time, favourite designers. She is not only extremely talented in design, but also very organised, professional, and an absolute dream to work with.

I loved the approach Jo provided to capture the essence of what each design required. And at each step of the process, she provided alternatives and made sure we stayed on track and that everything was delivered on time and to specification! I couldn't be happier with the final designs she created!

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

I can’t recommend Jo’s work highly enough. She’s incredibly intuitive (this is definitely one of her wonderful strengths), she worked with me to create a beautiful new logo for our Awakened Woman Life Mastery Program. She’s incredibly detailed and she took on board everything I was trying to encapsulate and created a beautiful stunning logo which represents my transformational program and the journey of transformation I take the women on.

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Jo took the vision and intuitively crafted it into EXACTLY what I was after. She is talented, extremely professional, and a fantastic communicator and was a pleasure to deal with. She made the process effortless. I highly recommend Jo! She is my go-to designer.

Working with Jo as my designer has been a dream.

What I love about working with Jo is that I get to be a part of the design process. She gently guides, suggests and brings visions to life.

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Her ability to tune in and understand exactly what aesthetic and feel you are going for is second to none. From beginning to end, Jo was so responsive and provided great feedback and counsel.

Jo taps into exactly what I need at the time even if I don’t know it myself.

Before I started my sessions with Jo, I was feeling very stuck in my life, and I was feeling lost. The transformation I witnessed during our sessions, was in my ability to access my intuition and learning to trust in it. I’ve learnt to let go of trying to control everything, and as a result, I feel a sense of deep connection and calmness.

Jo guided us through an intuitive branding process that helped us discover what we wanted our logo to express. The final design is reflective of the organised, inspired work we do with clients.

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Jo’s intuitive creativity is nothing I've experienced before.

Jo was so in tune with what I wanted to convey with my branding. Not only from a design perspective but also with the feeling and message I wanted to evoke. I would have no hesitation recommending Jo to anyone looking for a soulful, talented and intuitive designer for their next project.

Jo is no ordinary designer.

I felt completely supported. Her process is detailed and meticulous in the best way. I’m so sincerely grateful that she put so much energy into my branding.

Jo went above and beyond to make sure I was supported throughout our design process and after the completion of our collaboration. I highly recommend Jo to anyone who wants a truly unique representation of their work.

Jo will empower you to create something together that is far better than you could ever imagine.

Being an intuition coach, it was clear from the outset that Jo would totally understand what we wanted to create. It was such a joyful process of co-creation with her and we really felt like a team working towards birthing a shared vision. Jo is absolutely the best co-creator we have ever worked with.

Jo was an absolute dream to work with!

I love that Jo works so intuitively. She can feel and sense what you are wanting to create and has an incredible way of bringing it to life in an even better way than you imagined. The whole process flowed so effortlessly.


Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

I had tears of joy as I opened the final version of the designs.

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

My logo, business card and other design elements is a perfect fit for my business for years to come. Working with Jo felt like having a loving wise guide by my side supporting me and easing the transition as I make the leap into the world of business ownership.

Each design decision added so much more depth and texture to the overall meaning behind the work.

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Exciting, wonder-filled, creative, magical and awwwww-inducing. This little creatrix is uber-intuitive and nurturing. She took my dreams, grounded them into physical existence and elevated them with her signature style of awesome-sorcery. There’s an indescribable quality to her work that calls to a deeper part of you. The whole dream-weaving, drawing board and design process was smooth and streamlined and her communication, crystal clear.


Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

Let's Chat

Get clarity around your next steps for bringing your product into the carts *and hearts* of your customer.

Let's work together

Book your Free 45-minute Project Enquiry Call to explore your next steps for stand-out packaging and branding.

book a free project enquiry call

Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.