Design Services
Who I 🖤 to work with
I Serve human-centric brands, just like yours
Drinks & Beverages
Here are a few examples...
- High-grade matcha
- Herbal infusion teas
- Ceremonial raw cacao
- Ethically sourced coffee
- Live cultured kombuchas
- Organic preservative-free wines
Food & Snacks
Here are a few examples...
- Sustainably sourced chocolate
- Nutritional breakfast cereals
- Superfood supplements
- Super hot chilli sauces
- Snack bars for kids
- Vegan ice cream
WEllness & Lifestyle
Here are a few examples...
- Yoga mats
- Earthy incense
- Essential oil sprays
- Personalised shampoos
- Superfood supplements
- Zero-waste cleaning products
- Art deco glassware
- Botanical skincare
- Dry body brushes
Who do I work and collaborate with?
- You are a visionary brand founder with a mission-fuelled brand. You boldly leap over the fences of your comfort zone.
- You are all about aligning your business goals with a net positive future.
- You believe in putting heart over hustle when it comes to business.
- You know the importance of visual stand out and leveraging your brand's point of difference.
What industries do I specialise in?
- I serve conscious lifestyle, beauty and food and beverage brands.
- Why? It's where my +15 years of design and branding experience and values meet.
- From global FMCG companies (Unilever, Twinings) to SMEs (Loving Earth, Baresop, Hanami), my experience helps me look at your business holistically.
- So I can make the most significant impact on your business and customers.
What business stage do I work with?
- You're in the product development phase with your new brand, have an existing product business OR you're looking to increase distribution and retail ranging.
- You want to bring out your brand's personality and essence to connect with your customers and tell the story of your offering.
- You want to build awareness so that your mission-based impact can reach more people in your community.
The Infinite Package
Brand Strategy, Branding & Packaging Concept Design
For pitching to wow investors and/or retailers. Or you need a full rebrand.
For visionary product founders getting their offer ready to pitch to investors and retailers and for existing brands in need of a full rebrand to reinvigorate in the market.
This offering builds your brand with deep brand strategy to cultivate a brand experience that gets your product into the hearts and carts of your dream customers.
DETAILS
- BRAND STRATEGY: A deep dive to articulate what your brand means and what makes it unique
- CREATIVE DIRECTION: To visualise the potential of your brand when applied to your brand's touchpoints
- BRAND IDENTITY DESIGN: A cohesive brand identity that is impactful and immersive
- PACKAGING DESIGN CONCEPT: Strategically designed to resonate with your investors, retailers and dream customers
INVESTMENT
4 monthly payments of $4,200 AUD
Timeline
From 8 weeks
Investment
Q1
For visionary brand founders looking to pitch a thoughtfully developed product concept to wow investors and/or retailers. This offer is also ideal for existing, growing brands in need of a full rebrand.
Q2
BRAND STRATEGY
- Brand discovery questionnaire
- Brand strategy workshop (3 hours)
- Brand strategy document (Google doc)
CREATIVE DIRECTION
- Creative direction stylescape (8 x 2D mockups)
- Photography & imagery direction
FULL BRAND IDENTITY DESIGN
- Brand Font & Colour palette styling
- Logo identity design (set of 3 arrangements)
- Brand style guide document (PDF)
PACKAGING DESIGN CONCEPT
- Packaging concept design & 2D mockup
- Scaleable Packaging Architecture
OPTIONAL ADD-ONS: PRINT-READY & SKU ROLL OUT
Ready for printing? Let's apply your packaging concept to your product’s final packaging format and dieline to get it print-ready. Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!
Q3
- A finalised product concept
- A chosen packaging format (box, bottle, tube etc)
Q4
Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call. Get started by filling out your Client Application.
The Essential Offering
Branding & Packaging Design
For launching your new product-based brand
For intentional new product owners who want to do things properly the first time and looking to build an aligned brand identity with stand-out packaging.
This offering defines who you are, who you are for and the distinctive essence that strategically and energetically resonates with your dream customers.
DETAILS
- BRAND DISCOVERY: To clearly articulate your brand’s unique essence
- CREATIVE DIRECTION: To see how your brand can be applied to various touchpoints
- FULL BRAND IDENTITY DESIGN: A cohesive brand identity that is impactful and immersive
- PACKAGING DESIGN CONCEPT: Strategically designed to call in your dream customers
- PRINT READY PACKAGING: To help get your offering launched into the world
INVESTMENT
4 monthly payments of $2,700 AUD
Timeline
From 6 weeks
Investment
Q1
For conscious product founders looking to start their first business or build a new brand. It is for business owners who believe in doing things properly the first time.
Q2
BRAND DISCOVERY
- Brand discovery questionnaire
- Brand clarity workshop (1 hour)
CREATIVE DIRECTION
- Creative direction stylescape (4 x 2D mockups)
FULL BRAND IDENTITY DESIGN
- Brand Font & Colour palette styling
- Logo identity design (set of 3 arrangements)
- Brand style guide document (PDF)
PACKAGING DESIGN CONCEPT
- Packaging concept design & 2D mockup
- Scaleable Packaging Architecture
PRINT READY PACKAGING
- Final packaging design applied to your dieline (1 SKU)
OPTIONAL ADD-ONS: SKU ROLL OUT
Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!
Q3
- A finalised product concept
- A chosen packaging format (box, bottle, tube etc)
Q4
We can chat through your questions during your Free 30 minute Project Enquiry Call. Get started by filling out your Client Application.
Have a quick Q - get in touch here!
The Magnetic Offering
Packaging Design
FOR ROLLING OUT EXISTING
BRANDING ONTO YOUR PRODUCTS
Best for savvy product founders owners who are looking to bring their own brand assets to apply to their product’s packaging for a retail ready launch or roll-out.
This offering will help you create visual cohesion between your existing brand and your products whilst leverage the power of strategically designed packaging so knocks the Birkenstocks off your customers.
DETAILS
- BRAND DISCOVERY: To understand how your existing brand can be leveraged on your packaging
- PACKAGING DESIGN CONCEPT: Leverage your existing brand assets for maximum stand-out
- PRINT-READY PACKAGING: To help roll out and launch your new packaging
INVESTMENT
4 x monthly payments $850AUD
Investment
Timeline
From 4 weeks
Q1
For savvy product founders who already has existing brand assets and needs to roll it out onto their packaging to create a unified, cohesive brand impression.
Q2
BRAND DISCOVERY
- Brand discovery questionnaire
PACKAGING DESIGN CONCEPT
- Packaging concept design & 2D mockup
- Scaleable Packaging Architecture
PRINT-READY PACKAGING
- Final packaging design applied to your dieline (1 SKU)
OPTIONAL ADD-ONS: SKU ROLL OUT
Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!
Q3
- an existing product(s) in the market.
- brand assets (typographic styling, colour palette, logo identity system)
- a comprehensive brand style guide
- final dieline from your printer/manufacturer
Q4
We can chat through your questions during your Free 30 minute Project Enquiry Call. Get started by filling out your Client Application.
Have a quick Q - get in touch here!
Kind Words
Let's Work Together
Ready for the next step?
- STEP 1: I'm so excited that you're considering a potential co-creation! Fill in your Client Application form to enquire about working together.
- STEP 2: If we're a good fit to work together, I'll send you a link to book in a free 30-minute call for us to chat and delve deeper into your vision for your project, your brand and your goals.
WORK WITH ME
Am I the matcha to your latte? Let's explore what co-creating on your brand could look like!
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.
WORK WITH ME
FURTHER SUPPORT