Jo ChunYan design studio

branding and design for conscious businesses and product-based brands

Ready for a visionary brand that will knock your dream customer's Birkenstocks off?

Jo ChunYan brand designer & coach

Hello! I'm Jo ChunYan

I design strategic and intuitive branding for small biz visionaries. Branding that evokes an immersive experience for your dream customer.

I conceptualise, craft & create:

  • head-turning branding that align with your deeper purpose
  • crips, gotta-get-your-hands-on-it packaging for your products
  • stunning and custom e-commerce websites for a strong brand presence

Here are just *some* of the brands that we have brought to life

Book Depository LogoAmazon LogoBarnes & Noble LogoReadings LogoAngus & Robertson LogoDymocks Logo
Kinokuniya LogoBarnes & Noble LogoBarnes & Noble LogoBooktopia Logo

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Trib Huvan

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

Corona Brady

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Sara Brooke

Working with Jo as my designer has been a dream.

Carly Jennings

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Jo Lippold

Jo taps into exactly what I need at the time even if I don’t know it myself.

Tegan Skinner

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Rachel Jelley

Jo’s intuitive creativity is nothing I've experienced before.

Jordanna Levin

Jo is no ordinary designer.

Stephanie Hinton

Jo will empower you to create something together that is far better than you could ever imagine.

LJ & Anna ~ Love is your compass

Jo was an absolute dream to work with!

Connie Chapman

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Emmie Rae

I had tears of joy as I opened the final version of the designs.

Lisa Formosa

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Sarah Jane Hyde

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

Tracey McLean

Each design decision added so much more depth and texture to the overall meaning behind the work.

Ezzie Spencer

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Brieann Boal ~ Wabi-Sabi Well

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Melanie Eisner

The series gave me a renewed sense of purpose and that I can finish something that I start!

Jo Lippold

Jo is results-oriented, insightful and enormously encouraging as a coach. She provides a clear pathway forwards; elegant and curated.

Sarah Williams

This coaching journey helped me reroute my energy into routines and daily life structures that allowed my best self to show up everyday.

Pilar Ayala
Micala Duvoux
Riddhika Khoosal

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Trib Huvan
Sarah Cargill
Jasmine Matthews
Mark Franken

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

Corona Brady

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Sara Brooke

Working with Jo as my designer has been a dream.

Carly Jennings

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Jo Lippold

Jo taps into exactly what I need at the time even if I don’t know it myself.

Tegan Skinner
Joy Margolis, JD

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Rachel Jelley

Jo’s intuitive creativity is nothing I've experienced before.

Jordanna Levin

Jo is no ordinary designer.

Stephanie Hinton
Melissa Farrugia

Jo will empower you to create something together that is far better than you could ever imagine.

LJ & Anna ~ Love is your compass

Jo was an absolute dream to work with!

Connie Chapman

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Emmie Rae

I had tears of joy as I opened the final version of the designs.

Lisa Formosa

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Sarah Jane Hyde

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

Tracey McLean

Each design decision added so much more depth and texture to the overall meaning behind the work.

Ezzie Spencer

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Brieann Boal ~ Wabi-Sabi Well

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Melanie Eisner
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The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Trib Huvan

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

Corona Brady

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Sara Brooke

Working with Jo as my designer has been a dream.

Carly Jennings

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Jo Lippold

Jo taps into exactly what I need at the time even if I don’t know it myself.

Tegan Skinner

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Rachel Jelley

Jo’s intuitive creativity is nothing I've experienced before.

Jordanna Levin

Jo is no ordinary designer.

Stephanie Hinton

Jo will empower you to create something together that is far better than you could ever imagine.

LJ & Anna ~ Love is your compass

Jo was an absolute dream to work with!

Connie Chapman

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Emmie Rae

I had tears of joy as I opened the final version of the designs.

Lisa Formosa

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Sarah Jane Hyde

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

Tracey McLean

Each design decision added so much more depth and texture to the overall meaning behind the work.

Ezzie Spencer

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Brieann Boal ~ Wabi-Sabi Well

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Melanie Eisner
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you may like these free resources!

Helping you craft the brand beyond your wildest, boldest, business dreams!

What if you could have a brand that aligns with your vision and turns your dream customers into loyal advocates?

I help you lay out your brand's secret recipe with all the ingredients, amounts and steps. With this recipe, you can have confidence that the business you have put your heart and soul is worth your time, energy and money.

Tracey McLean website design
My Newtown Kitchen business cards
Innately Me packaging design
Jo-ChunYan_Lets-Make-Magic-icon
Lori Moskal icon design
Tracey McLean letterhead
Emmie Rae social media templates

Have that cake and eat it too with my intentional and strategic branding process that:

  • is cohesive, integrated, sustainable and evolves with your business
  • communicates who you are, what you do and what you stand for with effective design
  • makes your ideal customers fall in love (and tell everyone they know!)
  • is guided by intentional strategy that conveys clarity around your offerings and brand experience
  • makes you so dang proud to show off your branding, website or packaging to the world.

Think:

impeccably dressed packaging and branding that align with your higher purpose.

Just a *few* of the brands I have worked with

I'll show you how to get the recipe for your brand *cake* & eat it too!

ready to jump in and design the brand & business of your dreams?

Book your Free Discovery Call to get started

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Book your FREE Vision Discovery Call

On the blog

Read all posts

Seeing the world with childlike curiosity
Intuitive rituals and reflections for the end of the year
6 tips for planning your successful work day
How to choose the right strategies for building a conscious business