Brand Mentoring

Helping vision-focused business owners move from overwhelm to strategic, brand clarity and streamlined efficiency.

Made in Narm, Melbourne
Serving clients globally

Are you wearing all the hats in your product-based business?

Over time, you may have added products that no longer fit in, felt burnt out from marketing or Frankenstein-ed your branding.

Instead, you want your business to feel spacious, with the right strategies and systems for your next launch or rebrand.

Our mentoring services have been designed to help you cultivate clarity, streamline and re-align your brand so you can focus on the right things to move your business forwards.

Who does Jo mentor and serve?

  • Mission-fuelled brand founders who drive change through innovation.
  • Humans who put heart over hustle when it comes to business.
  • Business owners who thrive with systems and aligned strategic thinking.
  • Lifestyle, beauty, wellness and health food brands.

What does Jo brings to the table

  • 13+ years experience in packaging and branding for FMCG and local brands.
  • With previous roles in Unilever, Twinings and Loving Earth.
  • 7+ years as a packaging and brand designer and mentor for gentle business owners.
  • Award-winning certified coach (Beautiful You Life Coaching).

Jo's approach to mentoring

  • We see this as a collaboration on your business to cultivate clarity, focus and alignment.
  • Each session should feel intuitive, strategic and actionable.
  • We take the time to understand your business, brand and goals.
  • To empower you with the tools and strategies to make high-impact changes.
Our Services

3 x 1 hour Mentoring Sessions


Three hours of affordable mentoring and small business support with Jo ChunYan for $110 AUD.

  • developing your product offer and packaging
  • defining your brand personality
  • owning your point of difference
  • your social media strategy
  • designing a high-converting website
  • building your brand identity
What's included?

The Digital Solutions program offers business owners access to:

  • 3 x 1 hour sessions of 1:1 mentoring
  • Weekly live workshops and webinars
  • Over 20 short courses
Who can apply for mentoring?

To apply for the Digital Solutions Program, small business owners will need to:

  • Be based in Victoria
  • Hold an active ABN
  • Have under 20 full-time equivalent employees
What's mentoring with Jo like?

Whilst every mentor in the Digital Solutions Program will have a different approach, your mentoring sessions with me (Jo) will feel intuitive, strategic, in-depth and practical.

My intention is that you leave each session feeling understood and empowered with the right tools, strategy and next action steps to make high-impact changes in your business.

I personalise each session for you and where you are in your business so you can feel fully supported. At the end of your mentoring session, you will receive access to a collaborative Google Document with recorded notes, prompts and action steps from our time together.

Have a question?

We would love to chat through any questions you may have during your Free 30 minute Strategy Session. Click here to book in a time.

Our Services

4 Month Mentoring Program


For vision-fuelled business owners. Build the right foundations in your product-based brand from a place of clarity, energetic alignment and strategy.


$5,800 USD


4 months

Book a free strategy call
Who is this offering for?

For product-based brand founders who want to build their business from solid foundations. You thrive when you feel understood, supported and empowered with clarity. You want the accountability of a mentor to take the necessary action steps to move your business forwards. Together we will craft an actionable, strategic roadmap for your brand and business to build a stronger energetic resonance with your desired customers. Define your brand's point of difference, refine your offerings and bring clarity to your brand's personality along the way.

What's included?

Fortnightly 1:1 mentoring sessions

  • 1 x 90 minute business and life alignment session
  • 1 x 90 minute brand and strategy roadmapping session
  • 6 x 60 minute mentoring sessions

Additional support

  • Unlimited email support

Brand & product clarity discovery

Google Docs Strategy Roadmap & Workbook to define your brand personality, brand positioning, brand differentiation, messaging high-impact action steps

You will need
  • A vision-focused approach to your business, brand and offerings
  • An existing product range or product idea
  • An investment of your time, energy and capital
Have a question?

We would love to chat through any questions you may have during your Free 30 minute Strategy Session. Click here to book in a time.

Kind Words

She encouraged me to experiment with authentic ways to make active changes in my life and inspired me to challenge my old beliefs and live my life a little more playfully. I now have a clear understanding on where I need to spend my energy and what to prioritise and feel empowered knowing that the values I chose to live by is going to continue to support me to feel more in alignment in my life.

Jo has been so helpful in assisting with the challenges I was facing as a multi-passionate creative and helped me gain some much needed clarity.  I felt very supported as Jo navigated how we could begin diffusing the noise of too many ideas and get clear on one simple strategy to follow.I really benefited from her expert knowledge, empathic nature and intuitive approach.

Great expertise, insights and advice. A very constructive experience.

Thanks Jo, both times your advice has been 10/10. Highly recommend.

Jo is amazingly intuitive and has a keen eye on what's progressive and how you can fit your brand in the modern landscape whilst honouring your true nature. I loved our session, it works within my own work of finding your individual expression. Thank you for your guidance and enthusiasm. It was a a really fun session.

I absolutely loved working with Jo and I can highly recommend to other business owners needing some heart- centred guidance and support.

Jo was so knowledgable and helpful. She is a wonderful mentor and gets through a lot of application/information. Would highly recommend Jo.

I had an incredible experience working with Jo as my mentor. Her patience, knowledge, and insights on website design and UX/UI were invaluable. She also shared fantastic content ideas. Thanks again Jo!

I feel so fortunate and thankful to have Jo ChunYan mentor me on my business branding journey.  It was so amazing how Jo guided me step by step to get more clarity about my offerings in my business and help me not just redesign my brand but also my new website. Highly recommend. Thank you Jo!

She helped me with my brand archetype and personality like no other mentor has and now I feel like I know the real essence of my brand so much more. She has helped me plan effective and affordable ways to market my brand by prioritizing on what needs to be worked on first, to not waste time. She also helped me with product and pricing suggestions.

Jo has been a tremendous help for my business. Jo helped me define an appropriate brand archetype and create framework for my branding. She was able to quickly understood the needs of my business and how to connect to my target market. I feel much better about areas of my business that I was unsure about. Thanks so much. I highly recommend Jo!

The series gave me a renewed sense of purpose and that I can finish something that I start!

This coaching series gave me deep insight into how I behave, how much was on my plate and helped me prioritise the things that were important to me first. It gave me the tools to support me to achieve all my dreams!

Jo is results-oriented, insightful and enormously encouraging as a coach. She provides a clear pathway forwards; elegant and curated.

This coaching series required me to face the ways I had been holding myself back from the creative expression I craved. Jo kept me action-orientated, and kept me focused on myself and pushed me to re-look at my working habits.

This coaching journey helped me reroute my energy into routines and daily life structures that allowed my best self to show up everyday.

My biggest challenge prior to working with Jo was learning how to commit to myself and create discipline in my practices. Working with Jo helped ease this fear because she was a constant source for grounding my vision. I could see the progress I was making forward after each call. Jo helped me get into better alignment with my energetic phases while also guiding me to tools, software and programs to ease my creative journey forward.

Jo’s caring, grounded energy, wise and thoughtful coaching continues to give me the courage to set gorgeous self-care rituals, act intentionally and let my intuition take the steering wheel. I will forever be grateful for my coaching sessions with Jo.

Where clarity, strategy and vision meet
Jo ChunYan Brand Designer & Coach

Get 1:1 brand mentoring

with Jo ChunYan

Get your freebie

A free masterclass workshop for one-of-a-kind product-based brands and their founders.

Packaging that gets your product into the carts *and hearts* of your customers

Leverage your packaging as a high-impact marketing, sales and branding tool and get your product into the carts *and hearts* of your customers.

What's included in this free resource:
  • 1 x must-have packaging workshop
  • 1 x packaging checklist for premium products
  • 1 x packaging action plan for premium products

Thanks! Check your email for a sweet note and link to your free resource from me!

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Work with us

Book your Free 30-minute Strategy Session to explore your next steps for stand-out packaging and branding.

Book a free strategy call

Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands.

We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.