Investors and retailers say ✷YES!✷ to businesses they can envision succeeding at scale. Strong branding helps them assess your potential and gives you more creative control over your product's journey. 

My design process is comprised of 3 phases:

➊ Connect

➋ Conceptualise

➌ Create

Each phase is treated like a standalone project; you only pay for the phase you're booking, not all three upfront.

This phased approach exists because product businesses rarely move in straight lines. You might need time to work with manufacturers, get feedback from a retailer, or test concepts. Each phase holds space for your business' natural rhythm.

Payment plans (2-month and 4-month options) are available for all phases. Full investment details are in the Pricing Guide.

While I can't guarantee specific monetary outcomes, as success depends on many factors beyond branding, what I do guarantee is equipping you with professional brand assets that give you the strongest possible foundation for your brand; whether that is for launching a new brand, rebranding for growth or pitching for investment.

The strategic branding and packaging we create together positions you to make the best impression - but the final ✷YES!✷ from your investors, retailers and dream customers will still need other elements like your business plan, financials, and market analysis too.

We'll get along like cupcakes & matcha if...

➊ You have a bigger purpose when it comes to your business

It goes without saying that I love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, let's chat!

➋ You trust my approach and resonate with my design aesthetic

I'll be bringing my unique design perspective and process to your project. We'll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.

➌ You understand that your customer is the core of your brand

I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.

➍ You're ready to grow your business in the real world

You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.

If you've already soft-launched and seen real demand, you're ready. The founders I work with have proven their product works. Now they need branding and packaging that reflects the quality and care they've built into their offering. 

If you are looking to engage investors, we should start working together ideally, 3-6 months before you plan to start pitching. This gives us space to delve deep while maintaining momentum toward investor meetings.

Waiting for "perfect" timing means losing momentum and potential customers to brands with stronger shelf presence.

If you've already soft-launched and seen real demand, you're ready. The founders I work with have proven their product works. Now they need branding and packaging that reflects the quality and care they've built into their offering. Waiting for "perfect" timing means losing momentum and potential customers to brands with stronger shelf presence.

Yes, I love working with existing brands. We'll customise the scope of the work to fit where you are in your business and your brand. And if you only need brand identity without packaging (or vice versa), we can tailor the offering. Let's discuss the best structure during your Project Enquiry Call.

If you need branding or a rebrand, my core design offerings could be a better fit:

• Emergence: For brands graduating from soft-launch visuals
• Renaissance: For established brands (2+ years) ready for a rebrand
• Exaltation: For pitch-ready founders seeking investment or retail ranging

I design human-centric, conscious branding for food, beverage, beauty and wellness brands.

Food & Beverage

• Ceremonial raw cacao
• Ethically-sourced coffee
• Organic preservative-free wine
• Sustainably sourced chocolate
• Nutritional breakfast cereal
• Superfood supplements
• Snack bars for kids
• Vegan ice cream

Beauty & Wellness

• Essential oils for pets
• Personalised shampoos
• Cosmetics without the nasties
• Zero-waste cleaning products
• Natural, botanical skincare

I create your visual identity system: logo, colours, typography, and other related brand assets (like icons, backgrounds, templates depending on your Project Scope) that define how your brand looks and feels across all touchpoints.

I don't provide:

• Sourcing quotes from manufacturers or printers
• Managing production facilities or manufacturing
• Product development or formulation guidance
• Compliance, legal, or regulatory advice
• Creating printer dielines/cutter guides
• Copywriting for packaging content

I craft the visual artwork that gets printed or manufactured onto your physical packaging, developing the unique visual language so your brand stands out on shelf and connects with your dream customers.

We'll dive into where you are in your business journey, your offerings and your vision for co-creating a cohesive, energetically aligned visual brand identity and packaging design.

During the call, I'll also share your best next steps, whether that's working together if we're a good fit, or an aligned action for your business. The call is 30 minutes over Google Meet and is designed to see if we're a match.

Your Project Quote is valid for 7 days from when I send it through. This gives you enough time to review everything and make sure it feels right for your business. If you need any changes to the quote, I'll send an Updated Project Quote with another 7 days to review.

For packaging design projects, it's ideal to have your product formulation finalised or near-finalised. This ensures we can create accurate copy for your packaging and meet any compliance requirements.

In some cases, we can progress with Phase 1 (Connect) and Phase 2 (Conceptualise) while you finalise product details, as long as the final copy is ready before completing Phase 3 (Create).

That is what your Project Enquiry Call is for. During our 30-minute consultation, we will discuss your business stage, goals, and timeline to determine which Signature Design Offering or Custom Offering will best align with your needs. I will provide a recommendation for your next actions based on where you are at in your business.