Done for you: Packaging Design & Branding

Build a brand investors back and retailers beg to stock

✷ Only 4 Design Spots available at a time ✷

Distinctive branding and packaging for conscious products 
that lead, not follow. Because competing on features is for knockoffs.

Dear conscious founder, I think you are rad because:

You've cultivated your point of difference

You've built something that truly disrupts your niche, and now you're ready to step into your highest potential.

You have a market-tested viable product

You’re ready to take your business to the new heights with confidence, collaboration with the right investors and partners and strategic scalability

You are driven by your impact & mission

You share our mission for a net-positive future and are driven by the impact that your brand, business, and offering can make on your community.

You know commercial viability = brand + business + alignment

You know success happens when your brand, business strategies, and marketing work together. Your brand is the foundation everything builds upon.

What investors are looking for

Investors and retailers are saying YES to things beyond your product’s features.

It’s not just about what your product does, but how it makes people FEEL:

  • A brand infused with personality, a vision, and a reason for being that tells a deeper story.
  • A strong brand identity and brand world that blazes trails rather than follows the well-worn path.
  • Packaging that transforms your product into a brand experience that will knock your dream customers' Birkenstocks off.

Exaltation

Taking you from big idea to pitch-ready.

In Exaltation, we’ll create a considered brand strategy, brand identity and packaging concept that’s cohesive, intentional and gets you pitch-ready for your investors and retailers.

Perfect for conscious product founders:

  • With a validated product seeking investment or retailer ranging to grow and/or scale their brand
  • Who see the value of having a considered brand strategy and brand identity to future-proof their business
  • Who are aiming to be pitch-ready within 3-6 months
✷ Only 4 Design Spots available at a time ✷

Connect

Brand Strategy &
Creative Direction

We'll map out what makes your brand chef’s kiss during 2 x 90-minute Brand Strategy Workshops to define your point of difference and lay the foundation of your brand.

  • Brand discovery questionnaire
  • 2 x 90-minute brand strategy workshops
  • Comprehensive brand strategy document

  • Creative direction & moodboarding

Conceptualise

Brand Identity &
Packaging Concept Design

Using your Brand Strategy, we’ll create your brand identity and packaging concept, designed to turn the right heads and can be easily rolled out in future products.

  • Brand identity and logo system
  • Colour palette and typography suite
  • Packaging design concept for your hero product
  • 4 x branded mockups to show how your brand comes alive
  • 2 x packaging mockup images for your pitch deck
  • 60-minute design review call

Have more products?
We can extend your packaging concept to your other SKUs with VIP Design Days from $1,680 AUD | $1,125 USD.

‍Create

Pitch Deck Template &
Project Completion

We’ll bring everything together in your pitch deck template to help investors and retailers see a tangible vision of your offering. Your brand deserves to be everywhere, and soon investors will know that too.

  • Branded pitch deck template for getting pitch-ready
  • Brand assets and file handover
  • Comprehensive brand style guide
  • 30-minute completion call for final Qs

Bonus

BONUS 01

Post-pitch design tweaks

Sometimes small tweaks are part of your brand's evolution. One complimentary round of minor revisions after your investor meetings for peace of mind, for the feedback you've received.

BONUS 2

4 x Quarterly Q&A calls

Sometimes you need an extra pair of design eyes when working with your brand assets. These 30-minute calls help you make confident design decisions and apply your brand guidelines for maximum alignment.

Exaltation

For branding that moves beyond the moodboard

and gets into pitch decks, store shelves, and the hearts and carts of your dream customers.

✷ Only 4 Design Spots available at a time ✷

Kind Words

I had tears of joy as I opened the final version of the designs.

Lisa Formosa | Innately Me

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Rachel Jelley | Hearth & Soul

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

Rachel Carroll | Genki Pet

Jo is an incredibly attentive and organized strategist and designer... qualities that are rare to find together in the creative space.

Nancy Twine & Alex Nguyen | Makes Mindset

Working with Jo as my designer has been a dream.

Carly Jennings | Author

Jo was an absolute dream to work with!

Connie Chapman | Life Coach

Each design decision added so much more depth and texture to the overall meaning behind the work.

Ezzie Spencer | Money Coach

Jo taps into exactly what I need at the time even if I don’t know it myself.

Tegan Skinner | Life Coach

Jo’s intuitive creativity is nothing I've experienced before.

Jordanna Levin | Author

Jo is no ordinary designer.

Stephanie Hinton | Naturopath

Jo will empower you to create something together that is far better than you could ever imagine.

LJ & Anna | The Love Compass

Sales lifted immediately, stockists commented on how fresh and fun the range looks, and the whole line now feels cohesive and professional in a way I’d been dreaming about.

Hannah Jones | Hanami & Buds

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Sara Brooke | Reiki Teacher

We loved working with Jo, and her blend of creative vision and strategic thinking is amazing.

Nancy Twine & Alex Nguyen | Makes Mindset

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Sarah Jane Hyde | Intuitive

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Emmie Rae | Yoga Teacher

Thanks to Jo's work, we have a brand that's aligned to how we see ourselves, and how we want the world to see us.

David Stocks | Germane Advisory

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Jo Lippold | Life Coach

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Melanie Eisner | Therapist

We introduced our first paid offerings, which marked a major milestone for the platform.

Nancy Twine & Alex Nguyen | Makes Mindset

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Brieann Boal | Wabi-Sabi Well

From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

Seong-Lee & Rodney Chieng | Buddee

Jo captures the heart of a brand with designs that feel intentional, joyful, and impossibly spot-on.

Hannah Jones | Hanami & Buds

Jo’s organization made the entire process seamless.

Nancy Twine & Alex Nguyen | Makes Mindset

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Tahlee Rouillon | Restful App

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

Tracey McLean | Naturopath & Herbalist

The customer feedback has been overwhelmingly positive, and the whole collection now fits seamlessly into the 'Buds universe'.

Hannah Jones | Hanami & Buds

Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward.

David Stocks | Germane Advisory

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Trib Huvan | Artist

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

Corona Brady | Life Coach

the details

What's Included:

Phase 1: Connect

  • Brand discovery questionnaire
  • 2 x 90-minute brand strategy workshops
  • Comprehensive brand strategy document

  • Creative direction & moodboarding

Phase 2: Conceptualise

  • Brand identity and logo system
  • Colour palette and typography suite
  • Packaging concept design for your hero product
  • 4 x branded mockups to show how your brand comes alive
  • 2 x packaging mockup images for your pitch deck
  • 60-minute design review call

Phase 3: Create

  • Branded pitch deck template for getting pitch-ready
  • Brand assets and file handover
  • Comprehensive brand style guide
  • 30-minute completion call

Bonuses
  • Bonus 01: Post-pitch design tweaks
  • Bonus 02: 4 x 30-minute Quarterly Q&A
 Calls
You will need to have:
  • A finalised brand name
  • A finalised product concept
  • A chosen packaging format
Design Revisions Included:
  • 1 x round of minor revision for Phase 1
  • 2 x rounds of minor revisions for Phase 2
  • 1 x round of minor revision for Phase 3
Timeline

From 10 weeks

4 Design Spots available.
To maintain the quality and depth of each project, I work with a maximum of 4 conscious founders at any given time.

Just a *few* of the brands I have worked with

Jo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Lori Moskal brand designJo ChunYan Violet Gray Packaging designJo ChunYan Star Anise Organics Packaging designJo ChunYan Megan Dalla-Camina brand designJo ChunYan Melanie Eisner therapist branding designJo ChunYan Sara Brooke reiki designerJo ChunYan The Self Care Vortex brand design
Jo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Lori Moskal brand designJo ChunYan Violet Gray Packaging designJo ChunYan Star Anise Organics Packaging designJo ChunYan Megan Dalla-Camina brand designJo ChunYan Melanie Eisner therapist branding designJo ChunYan Sara Brooke reiki designerJo ChunYan The Self Care Vortex brand design

Just a *few* of the brands I have worked with

Jo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Lori Moskal brand designJo ChunYan Violet Gray Packaging designJo ChunYan The Self Care Vortex brand designJo ChunYan Megan Dalla-Camina brand designJo ChunYan The Self Care Vortex brand designJo ChunYan Be Reiki logo designJo ChunYan Star Anise Organics Packaging designJo ChunYan The Self Care Vortex brand designJo ChunYan Sara Brooke reiki designerJo ChunYan Melanie Eisner therapist branding designJo ChunYan The Self Care Vortex brand design

Done for you: Packaging Design & Branding

Build a brand investors back and retailers beg to stock

✷ Only 4 Design Spots available at a time ✷

My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.

Hi, I’m Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate. 

I’m also the founder of Jo ChunYan Design Studio.

I’ve spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing. 

I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.

After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✴︎YES!✴︎

Jo ChunYan Brand Designer & Coach
Jo ChunYan Brand Designer & Coach

My experience has shaped my approach to design, a space where intuition and strategy collide.

Think: functional, warm, humanist design that intentionally connect with your customer at every level in your brand world.

This philosophy drives everything I do, especially when working with founders who have a bold vision for the growth of their brand.

I created Exaltation because I’m tired of seeing great products passed over due to forgettable branding. I believe competing on features is a race to the bottom. I’m here for the bold, the distinctive, and the uncopyable. 

When I'm not obsessing over a colour palette, you’ll find me planning my next trip to Japan, chilling out with my sassy sausage pup Nori or cooking with too much kimchi.

A few other places you can find me:
  • Business mentor at Melbourne Innovation Centre
  • Co-host of The Brand Journey Podcast
  • Author of The Intuition Journal

Who I 🖤 to work with

I love serving human-centric brands, just like yours

Drinks &  Beverages

  • High-grade matcha
  • Herbal infusion teas
  • Ceremonial raw cacao
  • Ethically sourced coffee
  • Live cultured kombuchas
  • Organic preservative-free wines

Food & Snacks

  • Sustainably sourced chocolate
  • Nutritional breakfast cereals
  • Superfood supplements
  • Super hot chilli sauces
  • Snack bars for kids
  • Vegan ice cream

Wellness & Lifestyle

  • Yoga mats
  • Earthy incense
  • Essential oil sprays
  • Personalised shampoos
  • Superfood supplements
  • Zero-waste cleaning products
  • Art deco glassware
  • Botanical skincare
  • Dry body brushes

We’re aligned if…

You have a bigger purpose when it comes to your business

It goes without saying that we love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, then we would be a great match.

You trust my approach and resonate with my design aesthetic 

I'll be bringing my unique design perspective and process to your project. We’ll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.

You understand that your customer is the core of your brand 

I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.

You're ready to grow your business in the real world

You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.

Exaltation

For branding that moves beyond the moodboard

and gets into pitch decks, store shelves, and the hearts and carts of your dream customers.

✷ Only 4 Design Spots available at a time ✷

Testimonials

This journey has brought me great clarity about both myself and my brand and the future direction of my business. If you are a small business like mine, I get cashflow is a challenge and everyone tells you competing things about what to spend your hard earned on. THIS is what you spend your money on! Getting clear about your brand and ensuring that clarity is beautifully, professionally and warm heartedly expressed to the world.

Jo went above and beyond to make sure I was supported throughout our design process and after the completion of our collaboration. I highly recommend Jo to anyone who wants a truly unique representation of their work.

I loved the approach Jo provided to capture the essence of what each design required. And at each step of the process, she provided alternatives and made sure we stayed on track and that everything was delivered on time and to specification! I couldn't be happier with the final designs she created!

My logo, business card and other design elements is a perfect fit for my business for years to come. Working with Jo felt like having a loving wise guide by my side supporting me and easing the transition as I make the leap into the world of business ownership.

Jo’s organization made the entire process seamless. The Figma workspace was intuitive and easy to navigate, and she always moved quickly on edits and feedback. Building the initial brand identity and website together was especially energizing for us.

Her ability to tune in and understand exactly what aesthetic and feel you are going for is second to none. From beginning to end, Jo was so responsive and provided great feedback and counsel.

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

Jo is the perfect blend of branding strategist and designer. We were so impressed by the depth and detail she provided us. Jo translated our intentions with her strategic questions and elevated our brand with stunning visuals.

Jo guided us through an intuitive branding process that helped us discover what we wanted our logo to express. The final design is reflective of the organised, inspired work we do with clients.

We launched our business to the world, won our first work, and have continued to deliver work. As a services business, the way our clients interface with our work outside of interpersonal interactions is through our brand. Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward. We have a brand that's aligned to how we see ourselves, and how we want the world to see us.

Jo is an incredibly attentive and organized strategist and designer... qualities that are rare to find together in the creative space. She’s flexible, responsive, and truly collaborative. We loved working with her, and her blend of creative vision and strategic thinking is amazing.

Before I started my sessions with Jo, I was feeling very stuck in my life, and I was feeling lost. The transformation I witnessed during our sessions, was in my ability to access my intuition and learning to trust in it. I’ve learnt to let go of trying to control everything, and as a result, I feel a sense of deep connection and calmness.

Jo has this rare superpower where you give her a mood/a vibe/a half-formed idea - and she somehow translates it perfectly onto a box, a tube, a bottle!! She captures the heart of a brand with designs that feel intentional, joyful, and impossibly spot-on. If you want packaging that tells a story before a customer even picks it up, she’s your person!

Jo has been absolutely wonderful to work with. She has an incredible design eye, her work is thoughtful and well-considered, and it’s her careful attention to the little details that truly sets her apart. From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

Being an intuition coach, it was clear from the outset that Jo would totally understand what we wanted to create. It was such a joyful process of co-creation with her and we really felt like a team working towards birthing a shared vision. Jo is absolutely the best co-creator we have ever worked with.

I can’t recommend Jo’s work highly enough. She’s incredibly intuitive (this is definitely one of her wonderful strengths), she worked with me to create a beautiful new logo for our Awakened Woman Life Mastery Program. She’s incredibly detailed and she took on board everything I was trying to encapsulate and created a beautiful stunning logo which represents my transformational program and the journey of transformation I take the women on.

Jo is a true gem. Her intuition and skill are unparalleled. She swiftly understood what we need and was able to express what we wanted to communicate. I'm looking forward to working with her again in the future, and highly recommend her.

What I love about working with Jo is that I get to be a part of the design process. She gently guides, suggests and brings visions to life.

I love that Jo works so intuitively. She can feel and sense what you are wanting to create and has an incredible way of bringing it to life in an even better way than you imagined. The whole process flowed so effortlessly.


Her talent extends beyond her technical expertise, which makes the creative process with her clients really unique. Jo uses her intuition, warmth, attention to detail, passion, creative flair and business acumen to design the perfect solution for her clients.

I have worked with Jo on a couple of websites, me as the developer and Jo as the site designer. She is by far one of my all time, favourite designers. She is not only extremely talented in design, but also very organised, professional, and an absolute dream to work with.

Jo was so in tune with what I wanted to convey with my branding. Not only from a design perspective but also with the feeling and message I wanted to evoke. I would have no hesitation recommending Jo to anyone looking for a soulful, talented and intuitive designer for their next project.

I honestly wouldn't have trusted anyone else with this project! Jo has been absolutely wonderful to work with. She has an incredible design eye, her work is thoughtful and well-considered, and it’s her careful attention to the little details that truly sets her apart. From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

We successfully launched Makers Mindset as its own standalone entity, complete with a distinct brand identity that complements Nancy Twine while establishing its own presence. We also introduced our first paid offerings, which marked a major milestone for the platform.

Jo had immaculate attention to detail, and she was able to create what I envisioned for my brand -  not an easy task due to my perfectionism. I would highly recommend Jo for all your creative wants and desires as she is with you every step of the process.

Exciting, wonder-filled, creative, magical and awwwww-inducing. This little creatrix is uber-intuitive and nurturing. She took my dreams, grounded them into physical existence and elevated them with her signature style of awesome-sorcery. There’s an indescribable quality to her work that calls to a deeper part of you. The whole dream-weaving, drawing board and design process was smooth and streamlined and her communication, crystal clear.


As a professional services business, the way our clients interface with our work outside of interpersonal interactions is through our brand. Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward. Thanks to Jo's work, we have a brand that's aligned to how we see ourselves, and how we want the world to see us.

I feel like Buds has had such a noticeable glow-up since wrapping up this last round of projects with Jo. I hadn't felt that excited and proud of a launch for ages, they are such joyous little packages thanks to your amazing skills! Sales lifted immediately, stockists commented on how fresh and fun the range looks, and the whole line now feels cohesive and professional in a way I’d been dreaming about.

Jo’s design work didn’t just make the products look good - I feel as though it has elevated the entire brand. The customer feedback has been overwhelmingly positive, and the whole collection now fits seamlessly into the 'Buds universe'.

She held a sacred container for us to move through this beautiful creative process together. I felt listened to as Jo was as invested in the final product as I was. I could feel the intention behind Jo’s design and guidance; knowing that all our design decisions came from this place added so much more depth and texture to the overall meaning behind the work. It has been a wonderful co-creative experience working with Jo and I’m excited for all the things that we will create together in future.

Jo took the vision and intuitively crafted it into EXACTLY what I was after. She is talented, extremely professional, and a fantastic communicator and was a pleasure to deal with. She made the process effortless. I highly recommend Jo! She is my go-to designer.

I felt completely supported. Her process is detailed and meticulous in the best way. I’m so sincerely grateful that she put so much energy into my branding.

FAQ

Have a question?

If you have a question that hasn't been answered in the FAQs, let's chat through it together during a Project Enquiry Call!

Not ready to chat yet? Download my Pricing guide for details and payment options.

☞ Let's Chat
How do I start working with you?

Book a complimentary 30-minute Project Enquiry Call to discuss your vision and see if we are the right fit to work together.

What to expect:

Step 1: Book Your Enquiry Call

Complete a brief qualification form to help me understand your project, then schedule your 30-minute consultation via Google Meet.

Step 2: Review Your Quote

If we are a match, you will receive a detailed quote that outlines your customised scope, timeline, investment, and deliverables and a proposed project state date.

Step 3: Book Your Project


Your project begins once you sign the Working Contract and pay your first deposit on your project start date. You’ll then receive your Brand Discovery Questionnaire for us to get your project started.

How many design spots are available at a time?

To maintain the quality and depth of each project, I work with a maximum of 4 conscious founders at any given time for design projects (Emergence, Renaissance, or Exaltation).

This means that a Project Start Date may be subject to availability and offered on a first-come, first-served basis.

What happens if I need more support after our project is finished?

For existing clients we can continue working together after your project in a variety of ways. 

For Renaissance and Exaltation clients, you’ll have access to 4 quarterly 30-minute Q&A calls after completing Phase 3. For ongoing support as you roll out your rebrand or if you need a second pair of design eyes.

For clients who've completed a full design package (Exaltation, Renaissance, or Emergence) or similar design offering you’ll gain exclusive access to my VIP Design Days and Hourly Design Packages which can be for additional design projects or rolling out your packaging design to new SKUs. 

For strategic advice and guidance: Ideal for brand, design and business strategy and planning guidance, defining clear next steps for your project

VIP Design Days

  • Includes 1 x 30 minute Project Briefing
  • $1,680 AUD | $1,125 USD

Hourly Design Packages: to be used within 6 months

10 Hour Package: 10 hours of work 

  • Includes 1 x 30 minute Project Briefing Call
  • $1,400 AUD | $938 USD

20 Hour Package: 20 hours of work 

  • Includes 2 x 30 minute Project Briefing Calls
  • $2,600 AUD | $1,741 USD t

40 Hour Package: 40 hours of work

  • Includes 3 x 30 minute Project Briefing Calls
  • $4,800 AUD | $3,214 USD
Who is this offer for?

This is for conscious product founders with a validated product, ready to build a brand world that magnetises retailers, investors, and dream customers alike. You’re clear on your vision, committed to growing your business, and ready to invest in a strategic, co-creative design journey. This offering is likely not a good fit if you’re still in the early stages of your idea, looking for a quick “espresso” fix, and not ready to step into the next evolution of your brand.

Do you offer payment plans?

My design process is comprised of 3 phases:

➊ Connect
➋ Conceptualise
➌ Create

Each phase is treated like a standalone project; you only pay for the phase you're booking, not all three upfront.

This phased approach exists because product businesses rarely move in straight lines. You might need time to work with manufacturers, get feedback from a retailer, or test concepts. Each phase holds space for your business' natural rhythm.

Payment plans (2-month and 4-month options) are available for all phases. Full investment details are in the Pricing Guide.

Do you guarantee results?

While I can't guarantee specific monetary outcomes, as success depends on many factors beyond branding, what I do guarantee is equipping you with professional brand assets that give you the strongest possible foundation for your brand; whether that is for launching a new brand, rebranding for growth or pitching for investment.

The strategic branding and packaging we create together positions you to make the best impression - but the final ✷YES!✷ from your investors, retailers and dream customers will still need other elements like your business plan, financials, and market analysis too.

How does pricing work for phased projects (Emergence, Renaissance, Exaltation)?

Pricing for all three phases is protected for 12 months from the date you sign your initial Phase 1 Project Quote. If you book all phases within this 12-month window, the original quoted pricing will be honoured for all phases.

Each phase is booked and paid for separately. You may move through phases at your own pace based on your business priorities, however all phases must be commenced within the 12-month window.

This phased approach gives you flexibility to move at your business's natural pace while protecting you from price increases as my business evolves.

When's the right time to work with a packaging and brand designer?

If you've already soft-launched and seen real demand, you're ready. The founders I work with have proven their product works. Now they need branding and packaging that reflects the quality and care they've built into their offering. 

If you are looking to engage investors, we should start working together ideally, 3-6 months before you plan to start pitching. This gives us space to delve deep while maintaining momentum toward investor meetings.

Waiting for "perfect" timing means losing momentum and potential customers to brands with stronger shelf presence.

If you've already soft-launched and seen real demand, you're ready. The founders I work with have proven their product works. Now they need branding and packaging that reflects the quality and care they've built into their offering. Waiting for "perfect" timing means losing momentum and potential customers to brands with stronger shelf presence.

Why should I invest in branding and a packaging concept before securing funding or retail ranging?

Investors and retailers say ✷YES!✷ to businesses they can envision succeeding at scale. Strong branding helps them assess your potential and gives you more creative control over your product's journey. 

Top view of nine pastel-colored rectangular bottles with round white caps embossed with the number 1, arranged in a 3x3 grid.Three green gradient skincare bottles of Seersify products on a textured green background.Four jars of Star Anise organic wholefoods broths and a glass cup with orange broth and lemon slices on cream-colored stones with a peach background.White tote bag hanging on a chair with text: 'A modern community for female founders MAKERS MINDSET meaningful business success, on your terms.'Colorful rectangular shampoo and conditioner bottles arranged with a poppy flower and citrus fruits on a beige background.Three amber glass spray bottles labeled Genki Pet aromatherapy oils for pets: stillness & calm, confidence & harmony, moving & soothing, on olive green background with pet logo.Bright orange tube of Restore Hand Cream standing upright on stacked beige stone slabs with green plant buds in the background against a cloudy sky.Colorful rectangular Hanami cosmetic nail polish box with floral patterns and text emphasizing eco-friendly beauty on a purple-pink gradient background.Baresop zero waste foaming body wash starter kit packaging showing 2 refill sachets equaling 2 bottles of hand wash, native desert lime and coconut scent, with a reusable pump bottle illustration and 'just add water' label.Two burgundy wellness business cards with gold and white text, featuring a flame and leaf logo, placed near a pool with greenery in the background.Orange and red package labeled 'Ceremonial Cacao' with blue front and tribal patterns on the side.Pattern of various colored pump bottles labeled with natural massage oil scents such as eucalyptus & sage, lavender & sandalwood, and peppermint & spearmint.Two amber glass bottles of Restore Hanami deeply nourishing nail serum with black droppers, floral designs, and labels stating Mandarin & Vanilla and Healthy, Hydrated Nails.Front side of business card with artwork showing two nude women sitting on rocks amid lush greenery and flowers, text reads 'Rubi Patricia Inner Sanctuary'; back side features small red flower illustration, website URL, and contact info fields.Container of Star Anise organic nourishing pumpkin soup with pumpkin slices and onions on a white surface.Two pink Hanami nail polish remover bottles with colorful floral designs and black caps on a pink gradient background.Two minimalist bottles labeled Shampoo and Pre-Workout placed on moss-covered rocks with green fern leaves in the background.Round tin container of Buds nail polish remover wipes with colorful flower and fruit illustrations on the label, set against a blue sky background.Close-up of a maroon box with gold floral border and beige ribbon that reads 'Illika ~ honouring approach to wellbeing' on tile floor.Person with long dark hair wearing a cream sweater with blue nautical design and text 'Del Mar Crew' and a navy blue cap, standing on a tree-lined city street.
Top view of nine pastel-colored rectangular bottles with round white caps embossed with the number 1, arranged in a 3x3 grid.Three green gradient skincare bottles of Seersify products on a textured green background.Four jars of Star Anise organic wholefoods broths and a glass cup with orange broth and lemon slices on cream-colored stones with a peach background.White tote bag hanging on a chair with text: 'A modern community for female founders MAKERS MINDSET meaningful business success, on your terms.'Colorful rectangular shampoo and conditioner bottles arranged with a poppy flower and citrus fruits on a beige background.Three amber glass spray bottles labeled Genki Pet aromatherapy oils for pets: stillness & calm, confidence & harmony, moving & soothing, on olive green background with pet logo.Bright orange tube of Restore Hand Cream standing upright on stacked beige stone slabs with green plant buds in the background against a cloudy sky.Colorful rectangular Hanami cosmetic nail polish box with floral patterns and text emphasizing eco-friendly beauty on a purple-pink gradient background.Baresop zero waste foaming body wash starter kit packaging showing 2 refill sachets equaling 2 bottles of hand wash, native desert lime and coconut scent, with a reusable pump bottle illustration and 'just add water' label.Two burgundy wellness business cards with gold and white text, featuring a flame and leaf logo, placed near a pool with greenery in the background.Orange and red package labeled 'Ceremonial Cacao' with blue front and tribal patterns on the side.Pattern of various colored pump bottles labeled with natural massage oil scents such as eucalyptus & sage, lavender & sandalwood, and peppermint & spearmint.Two amber glass bottles of Restore Hanami deeply nourishing nail serum with black droppers, floral designs, and labels stating Mandarin & Vanilla and Healthy, Hydrated Nails.Front side of business card with artwork showing two nude women sitting on rocks amid lush greenery and flowers, text reads 'Rubi Patricia Inner Sanctuary'; back side features small red flower illustration, website URL, and contact info fields.Container of Star Anise organic nourishing pumpkin soup with pumpkin slices and onions on a white surface.Two pink Hanami nail polish remover bottles with colorful floral designs and black caps on a pink gradient background.Two minimalist bottles labeled Shampoo and Pre-Workout placed on moss-covered rocks with green fern leaves in the background.Round tin container of Buds nail polish remover wipes with colorful flower and fruit illustrations on the label, set against a blue sky background.Close-up of a maroon box with gold floral border and beige ribbon that reads 'Illika ~ honouring approach to wellbeing' on tile floor.Person with long dark hair wearing a cream sweater with blue nautical design and text 'Del Mar Crew' and a navy blue cap, standing on a tree-lined city street.

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Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.