For conscious product founders
Done for you: Packaging Design & Branding
Build a brand investors back and retailers beg to stock
✴ Only 4 Design Spots available at a time ✴
Distinctive branding and packaging for conscious products that lead, not follow. Because competing on features is for knockoffs.
Dear conscious founder, I think you are rad because:
You've cultivated your point of difference
You've built something that truly disrupts your niche, and now you're ready to step into your highest potential.
You have a market-tested viable product
You’re ready to take your business to the new heights with confidence, collaboration with the right investors and partners and strategic scalability
You are driven by your impact & mission
You share our mission for a net-positive future and are driven by the impact that your brand, business, and offering can make on your community.
You know commercial viability = brand + business + alignment
You know success happens when your brand, business strategies, and marketing work together. Your brand is the foundation everything builds upon.
What investors are looking for
Investors and retailers are saying YES to things beyond your product’s features.
It’s not just about what your product does, but how it makes people FEEL:
- A brand infused with personality, a vision, and a reason for being that tells a deeper story.
- A strong brand identity and brand world that blazes trails rather than follows the well-worn path.
- Packaging that transforms your product into a brand experience that will knock your dream customers' Birkenstocks off.
Exaltation
Taking you from big idea to pitch-ready.
In Exaltation, we’ll create a considered brand strategy, brand identity and packaging concept that’s cohesive, intentional and gets you pitch-ready for your investors and retailers.
Perfect for conscious product founders:
- With a validated product seeking investment or retailer ranging to grow and/or scale their brand
- Who see the value of having a considered brand strategy and brand identity to future-proof their business
- Who are aiming to be pitch-ready within 3-6 months
✴ Only 4 Design Spots available at a time ✴
Phase 1 | Connect
Brand Strategy & Creative Direction
From 3 weeks
We'll map out what makes your brand chef’s kiss during 2 x 90-minute Brand Strategy Workshops to define your point of difference and lay the foundation of your brand.
- Brand discovery questionnaire
- 2 x 90-minute brand strategy workshops
- Comprehensive brand strategy document
- Creative direction & moodboarding
Phase 2 | Conceptualise
Brand Identity & Packaging Concept Design
From 4 weeks
Using your Brand Strategy, we’ll create your brand identity and packaging concept, designed to turn the right heads and can be easily rolled out in future products.
- Brand identity and logo system
- Colour palette and typography suite
- Packaging design concept for your hero product
- 4 x branded mockups to show how your brand comes alive
- 2 x packaging mockup images for your pitch deck
- 60-minute design review call
Have more products?
We can extend your packaging concept to your other SKUs from $800 AUD | $530 USD per SKU
Phase 3 | Create
Pitch Deck Template & Project Completion
From 3 weeks
We’ll bring everything together in your pitch deck template to help investors and retailers see a tangible vision of your offering. Your brand deserves to be everywhere, and soon investors will know that too.
- Branded pitch deck template for getting pitch-ready
- Brand assets and file handover
- Comprehensive brand style guide
- 30-minute completion call to answer any final Qs
BONUS 01
Post-pitch design tweaks
Sometimes small tweaks are part of your brand's evolution. One complimentary round of minor revisions after your investor meetings for peace of mind, for the feedback you've received.
BONUS 2
Quarterly Q&A call
Sometimes you need an extra pair of design eyes when working with your brand assets. These 30-minute calls help you make confident design decisions and apply your brand guidelines for maximum alignment.
Exaltation
For branding that moves beyond the moodboard
and gets into pitch decks, store shelves, and the hearts and carts of your dream customers.
✴ Only 4 Design Spots available at a time ✴
Kind Words
the details
What's Included:
Phase 1: Connect
- Brand discovery questionnaire
- 2 x 90-minute brand strategy workshops
- Comprehensive brand strategy document
- Creative direction & moodboarding
Phase 2: Conceptualise
- Brand identity and logo system
- Colour palette and typography suite
- Packaging concept design for your hero product
- 4 x branded mockups to show how your brand comes alive
- 2 x packaging mockup images for your pitch deck
- 60-minute design review call
Phase 3: Create
- Branded pitch deck template for getting pitch-ready
- Brand assets and file handover
- Comprehensive brand style guide
- 30-minute completion call
Bonuses
- Bonus 01: Post-pitch design tweaks
- Bonus 02: 30-minute Quarterly Q&A
You will need to have:
- A finalised brand name
- A finalised product concept
- A chosen packaging format
Design Revisions Included:
- 1 x rounds of minor revisions for Phase 1
- 2 x rounds of minor revisions for Phase 2
- 3 x rounds of minor revisions for Phase 3
Timeline
From 10 weeks
4 Design Spots available.
To maintain the quality and depth of each project, I work with a maximum of 4 conscious founders at any given time.
Just a *few* of the brands I have worked with
Just a *few* of the brands I have worked with
Done for you: Packaging Design & Branding
Build a brand investors back and retailers beg to stock
✴ Only 4 Design Spots available at a time ✴
My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.
Hi, I’m Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate.
I’m also the founder of Jo ChunYan Design Studio.
I’ve spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.
I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.
After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✴︎YES!✴︎.
My experience has shaped my approach to design, a space where intuition and strategy collide.
Think: functional, warm, humanist design that intentionally connect with your customer at every level in your brand world.
This philosophy drives everything I do, especially when working with founders who have a bold vision for the growth of their brand.
I created Exaltation because I’m tired of seeing great products passed over due to forgettable branding. I believe competing on features is a race to the bottom. I’m here for the bold, the distinctive, and the uncopyable.
When I'm not obsessing over a colour palette, you’ll find me planning my next trip to Japan, chilling out with my sassy sausage pup Nori or cooking with too much kimchi.
A few other places you can find me:
- Business mentor at Melbourne Innovation Centre
- Co-host of The Brand Journey Podcast
- Author of The Intuition Journal
Who I 🖤 to work with
serving human-centric brands, just like yours
Drinks & Beverages
- High-grade matcha
- Herbal infusion teas
- Ceremonial raw cacao
- Ethically sourced coffee
- Live cultured kombuchas
- Organic preservative-free wines
Food & Snacks
- Sustainably sourced chocolate
- Nutritional breakfast cereals
- Superfood supplements
- Super hot chilli sauces
- Snack bars for kids
- Vegan ice cream
Wellness & Lifestyle
- Yoga mats
- Earthy incense
- Essential oil sprays
- Personalised shampoos
- Superfood supplements
- Zero-waste cleaning products
- Art deco glassware
- Botanical skincare
- Dry body brushes
We’re perfectly aligned if…
You have a bigger purpose when it comes to your business
It goes without saying that we love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, then we would be a great match.
You trust my approach and resonate with my design aesthetic
I'll be bringing my unique design perspective and process to your project. We’ll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.
You understand that your customer is the core of your brand
I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.
You're ready to grow your business in the real world
You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.
Kind Words
Your brand and mission deserve to be impossible to ignore.
Exaltation
For branding that moves beyond the moodboard
and gets into pitch decks, store shelves, and the hearts and carts of your dream customers.
✴ Only 4 Design Spots available at a time ✴
Need something bespoke instead?
Sometimes your brand needs a custom approach that doesn't fit our standard offerings. Let's chat about what might work best for your vision.
FAQ
Have a question?
If you have a question that hasn't been answered in the FAQs, let's chat through it together during a Project Enquiry Call!
Not ready to chat yet? Download my Pricing guide for details and payment options.
This is for conscious product founders with a validated product, ready to build a brand world that magnetises retailers, investors, and dream customers alike. You’re clear on your vision, committed to growing your business, and ready to invest in a strategic, co-creative design journey. This offering is likely not a good fit if you’re still in the early stages of your idea, looking for a quick “espresso” fix, and not ready to step into the next evolution of your brand.
Whilst I can't guarantee specific monetary outcomes, as success depends on many factors beyond branding, what I do guarantee is equipping you with professional brand assets that give you the strongest possible foundation for your pitch. The strategic branding and packaging we create together positions you to make the best impression - but the final "yes" will still need other elements like your business plan, financials, and market analysis too.
Investors fund businesses they can envision succeeding at scale. Strong branding helps them assess your potential and gives you more creative control over your product's journey. Ideally, 3-6 months before you plan to start pitching. This gives us space to delve deep while maintaining momentum toward investor meetings.
You'll have access to 4 quarterly 30-minute Q&A calls after completing Phase 3. For ongoing support as you roll out your rebrand or if you need a second pair of design eyes.
You'll also gain exclusive access to my VIP half-days ($600 AUD | $400 USD) or full days ($1,200 AUD | $800 USD) for additional design projects - these intensive sessions are only available to clients who've completed a full design package (Exaltation, Renaissance, or Emergence).
We can customise the design offering to cover only brand identity design. The approach remains the same - Connect, Conceptualise, and Create. Let's discuss the best structure for your brand, vision and goals during your Project Enquiry Call.