Portfolio

I craft the visual artwork that gets printed or manufactured onto your physical packaging. I bring to life the essence and story of your brand and product range by developing its own unique visual language so your brand strategically stands out on shelf and calls out to your specific customer.

My services don’t include sourcing quotes from manufacturers or printers, working directly with production facilities, managing product development, or providing guidance on compliance or legals for your packaging content.

If you've already soft-launched and seen real demand, you're ready. The founders I work with have proven their product works. Now they need branding and packaging that reflects the quality and care they've built into their offering.

Waiting for "perfect" timing means losing momentum and potential customers to brands with stronger shelf presence.

^{My design process is comprised of 3 phases:}

1. Connect
2. Conceptualise
3. Create

Each phase is treated like a standalone project; you only pay for the phase you're booking, not all three upfront.

This phased approach exists because product businesses rarely move in straight lines. You might need time to work with manufacturers, get feedback from a retailer, or test concepts. Each phase holds space for your business' natural rhythm.

For example: You could begin Emergence Phase 1 with 2 monthly payments of $600 AUD | $400 USD

Payment plans (2-month and 4-month options) are available for all phases. Full investment details are in the Pricing Guide.

^{We'll get along like cupcakes & matcha if...}

➊ You have a bigger purpose when it comes to your business

It goes without saying that I love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, let’s chat!

➋ You trust my approach and resonate with my design aesthetic

I'll be bringing my unique design perspective and process to your project. We’ll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.

➌ You understand that your customer is the core of your brand

I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.

➍ You're ready to grow your business in the real world

You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.You know that endless tweaking kills momentum. You're committed to getting your brand out into the world and refining it based on real customer feedback.

Yes, I love working with existing brands. We'll customise the scope of the work to fit where you are in your business and your brand.

And if you only need brand identity without packaging (or vice versa), we can tailor the offering. Let's discuss the best structure during your Free Project Enquiry Call.

If you need branding or a rebrand, my core design offerings could be a better fit:

• Emergence: For brands graduating from soft-launch visuals
• Resonance: For established brands (2+ years) ready for a  rebrand
• Ascension: For pitch-ready founders seeking investment or retail ranging

We'll dive into where you are in your business journey, your offerings and your vision for co-creating a cohesive, energetically aligned visual brand.

I'll share your best next steps; whether that's working together if we're a good fit, or an aligned action for your business. The call is 30 minutes over Google Meet and is designed to see if we're a match.