For conscious product founders
Done for you: Brand & Packaging Design Essentials
Graduate from soft-launch visuals into a brand that means business
✴ Only 4 Design Spots available at a time ✴
Emerge from those early beginnings with refined branding and packaging designed for presence and impact - in stores, on shelves, and across screens.
Dear conscious founder, I think you are rad because:
You're ready to graduate from soft-launch visuals
You've gradually built up to consistent sales and proven demand. You're ready for a refined brand that gets you the customers you're meant to serve.
You've poured your vision into your offering
This isn't just a business idea - this is part of your calling. You've infused quality and care into your offering and you're ready to share it with the world.
You are driven by your impact & mission
You share our mission for a net-positive future and are driven by the impact that your brand, business, and offering can make on your community.
You know commercial viability = brand + business + alignment
You know success happens when your brand, business strategies, and marketing work together. Your brand is the foundation everything builds upon.
You’re ready to show the world you mean business
Your initial soft-launch visuals got you started. Over time, you've gained clarity about your offering and received juicy market feedback.
Now it's time to emerge with a brand that reflects the quality of your offering and aligns with the boldness of your vision.
Here’s how you’ll graduate and claim your space on the big stage:
- A refined brand presence that turns the right heads from first impressions and builds awareness.
- Gotta-get your-hands-on-it packaging that conveys the care and intention you've put into your product.
- A scalable brand foundation that grows with your business, from early adopters to reaching new dream customers.
Emergence
Ignite the market and mission you're meant to serve
In Emergence, we'll create the essential brand identity and packaging design that gives you the foundations for your brand's next stage of growth. The result: A brand that's cohesive, intentional and designed to elevate your presence and impact.
Perfect for conscious product founders:
- With proven demand from their soft launch, ready to elevate their visual presence
- Who prefer strategic, smaller and phased investments for growing their brand
- Looking to captivate new customers beyond early adopters
✴ Only 4 Design Spots available at a time ✴
Phase 1 | Connect
Brand Strategy & Creative Direction
From 1 week
We'll map out what makes your brand chef’s kiss during a focused Brand Clarity Call to define your point of difference and lay the foundation for your brand’s evolution.
- Brand discovery questionnaire
- 60-minute brand clarity call
- Creative direction & moodboarding
Phase 2 | Conceptualise
Brand Identity & Packaging Concept Design
From 2 weeks
Using the insights from your Brand Clarity Workshop, we'll design your brand identity and packaging concept so that it conveys your offering’s value and helps you visually stand out.
- Brand identity and logo system
- Colour palette and typography suite
- Packaging design concept for your hero product
- 30-minute design review call
Have more products?
We can extend your packaging concept to your other SKUs from $800 AUD | $530 USD per SKU
Phase 3 | Create
Packaging Rollout & Project Completion
From 1 week
We'll bring everything together with production-ready files so you can expand your brand’s presence into the world with clarity and confidence.
- Brand assets and file handover
- Essentials brand style guide
- Print ready packaging design for your hero product
- 2 x new brand launch graphics for socials
- 30-minute completion call to answer any final Qs
Emergence
Emerge beyond soft-launch visuals into refined branding and packaging
And ignite the market and mission you're meant to serve. on shelves, in stores and across screens.
✴ Only 4 Design Spots available at a time ✴
Kind Words
the details
What's Included:
Phase 1: Connect
- Brand discovery questionnaire
- 60-minute brand clarity workshop
- Creative direction & moodboarding
Phase 2: Conceptualise
- Brand identity and logo system
- Colour palette and typography suite
- Packaging concept design for your hero product
- 30-minute design review call
Phase 3: Create
- Brand assets and file handover
- Essentials brand style guide
- Print ready packaging design for your hero product
- 2 x new brand launch graphics for socials
- 30-minute completion call to answer any final Qs
You will need to have:
- A soft-launched brand in the market
- A chosen packaging format
Design Revisions Included:
- 1 x round of minor revisions for Phase 1
- 1 x round of minor revisions for Phase 2
- 1 x round of minor revisions for Phase 3
Timeline
From 6 weeks
4 Design Spots available.
To maintain the quality and depth of each project, I work with a maximum of 4 conscious founders at any given time.
Just a *few* of the brands I have worked with
Just a *few* of the brands I have worked with
Done for you: Brand & Packaging Design Essentials
Graduate from soft-launch visuals into a brand that means business
✴ Only 4 Design Spots available at a time ✴
My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.
Hi, I’m Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate.
I’m also the founder of Jo ChunYan Design Studio.
I’ve spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.
I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.
After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✴︎YES!✴︎.
My experiences have shaped my approach to design; a space where intuition and strategy collide.
Think: functional, warm, humanist design that intentionally connect with your customer at every level in your brand world.
This philosophy drives everything I do, especially when working with post-soft launch founders ready to emerge with confidence.
I created Emergence for conscious founders who build momentum by sharpening their brand and business over time - growing their impact through savvy, small pivots rather than waiting for perfection.
When I'm not obsessing over a colour palette, you’ll find me planning my next trip to Japan, chilling out with my sassy sausage pup Nori or cooking with too much kimchi.
A few other places you can find me:
- Business mentor at Melbourne Innovation Centre
- Co-host of The Brand Journey Podcast
- Author of The Intuition Journal
Who I 🖤 to work with
serving human-centric brands, just like yours
Drinks & Beverages
- High-grade matcha
- Herbal infusion teas
- Ceremonial raw cacao
- Ethically sourced coffee
- Live cultured kombuchas
- Organic preservative-free wines
Food & Snacks
- Sustainably sourced chocolate
- Nutritional breakfast cereals
- Superfood supplements
- Super hot chilli sauces
- Snack bars for kids
- Vegan ice cream
Wellness & Lifestyle
- Yoga mats
- Earthy incense
- Essential oil sprays
- Personalised shampoos
- Superfood supplements
- Zero-waste cleaning products
- Art deco glassware
- Botanical skincare
- Dry body brushes
We’re perfectly aligned if…
You have a bigger purpose when it comes to your business
It goes without saying that we love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, then we would be a great match.
You trust my approach and resonate with my design aesthetic
I'll be bringing my unique design perspective and process to your project. We’ll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.
You understand that your customer is the core of your brand
I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.
You're ready to grow your business in the real world
You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.
Kind Words
Your brand and mission deserve to be impossible to ignore.
Emergence
Emerge beyond soft-launch visuals into refined branding and packaging
And ignite the market and mission you're meant to serve. on shelves, in stores and across screens.
✴ Only 4 Design Spots available at a time ✴
Need something bespoke instead?
Sometimes your brand needs a custom approach that doesn't fit our standard offerings. Let's chat about what might work best for your vision.
FAQ
Have a question?
If you have a question that hasn't been answered in the FAQs, let's chat through it together during a Project Enquiry Call!
Not ready to chat yet? Download my Pricing guide for details and payment options.
This is for conscious early-stage founders who’ve already put their offering into the world and seen real demand. If your soft-launch branding and packaging got you started but no longer feels like “you,” Emergence helps you level up with branding and packaging that reflects the quality and care you bring to your brand and helps you captivate new customers beyond first adopters. This offering is likely not a good fit if you’re still in ideation mode or haven’t tested your product yet.
Whilst I can't guarantee specific monetary outcomes, as success depends on many factors beyond branding, what I do guarantee is a brand identity and packaging design that positions you distinctively for growth. The design process aims to help your brand create the best impression for your customer - but growth and expansion that comes from new customer channels will still need other elements like your business strategy, customer relationships, and market execution too.
Emergence is for founders who don’t need a full-on rebrand—just a focused refinement to move beyond those early beginnings . We use what your market has shown you works to sharpen your branding and packaging, so you can attract new customers and grow with confidence - with a smaller investment and shorter timeline.
Renaissance is for brands that have been in the market for 2+ years with proven demand and extensive customer feedback. It’s a deeper, strategic rebrand designed to pivot, anchor, and build a brand world that lets you blaze a trail in your niche.
You'll also gain exclusive access to my VIP half-days ($600 AUD | $400 USD) or full days ($1,200 AUD | $800 USD) for additional design projects - these intensive sessions are only available to clients who've completed a full design package (Exhaltation, Renaissance, or Emergence).
We can customise the design offering to cover only brand identity design. The approach remains the same - Connect, Conceptualise, and Create. Let's discuss the best structure for your brand, vision and goals during your Project Enquiry Call.