


You've gradually built up to consistent sales and proven demand. You're ready for a refined brand that gets you the customers you're meant to serve.
This isn't just a business idea - this is part of your calling. You've infused quality and care into your offering and you're ready to share it with the world.
You share our mission for a net-positive future and are driven by the impact that your brand, business, and offering can make on your community.
You know success happens when your brand, business strategies, and marketing work together. Your brand is the foundation everything builds upon.




We'll map out what makes your brand chef’s kiss during a focused Brand Clarity Call to define your point of difference and lay the foundation for your brand’s evolution.
Using the insights from your Brand Clarity Workshop, we'll design your brand identity and packaging concept so that it conveys your offering’s value and helps you visually stand out.
We'll bring everything together with production-ready files so you can expand your brand’s presence into the world with clarity and confidence.


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I’m also the founder of Jo ChunYan Design Studio.
I’ve spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.
I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.
After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✴︎YES!✴︎.


Think: functional, warm, humanist design that intentionally connect with your customer at every level in your brand world.
This philosophy drives everything I do, especially when working with post-soft launch founders ready to emerge with confidence.
I created Emergence for conscious founders who build momentum by sharpening their brand and business over time - growing their impact through savvy, small pivots rather than waiting for perfection.
When I'm not obsessing over a colour palette, you’ll find me planning my next trip to Japan, chilling out with my sassy sausage pup Nori or cooking with too much kimchi.
It goes without saying that we love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, then we would be a great match.
I'll be bringing my unique design perspective and process to your project. We’ll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.
I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.
You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.


If you have a question that hasn't been answered in the FAQs, let's chat through it together during a Project Enquiry Call!
Not ready to chat yet? Download my Pricing guide for details and payment options.
Book a complimentary 30-minute Project Enquiry Call to discuss your vision and see if we are the right fit to work together.
What to expect:
Complete a brief qualification form to help me understand your project, then schedule your 30-minute consultation via Google Meet.
If we are a match, you will receive a detailed quote that outlines your customised scope, timeline, investment, and deliverables and a proposed project state date.
Your project begins once you sign the Working Contract and pay your first deposit on your project start date. You’ll then receive your Brand Discovery Questionnaire for us to get your project started.
To maintain the quality and depth of each project, I work with a maximum of 4 conscious founders at any given time for design projects (Emergence, Renaissance, or Exaltation).
This means that a Project Start Date may be subject to availability and offered on a first-come, first-served basis.
For existing clients we can continue working together after your project in a variety of ways.
For Renaissance and Exaltation clients, you’ll have access to 4 quarterly 30-minute Q&A calls after completing Phase 3. For ongoing support as you roll out your rebrand or if you need a second pair of design eyes.
For clients who've completed a full design package (Exaltation, Renaissance, or Emergence) or similar design offering you’ll gain exclusive access to my VIP Design Days and Hourly Design Packages which can be for additional design projects or rolling out your packaging design to new SKUs.
For strategic advice and guidance: Ideal for brand, design and business strategy and planning guidance, defining clear next steps for your project
10 Hour Package: 10 hours of work
20 Hour Package: 20 hours of work
40 Hour Package: 40 hours of work
This is for conscious early-stage founders who’ve already put their offering into the world and seen real demand. If your soft-launch branding and packaging got you started but no longer feels like “you,” Emergence helps you level up with branding and packaging that reflects the quality and care you bring to your brand and helps you captivate new customers beyond first adopters. This offering is likely not a good fit if you’re still in ideation mode or haven’t tested your product yet.
My design process is comprised of 3 phases:
Each phase is treated like a standalone project; you only pay for the phase you're booking, not all three upfront.
This phased approach exists because product businesses rarely move in straight lines. You might need time to work with manufacturers, get feedback from a retailer, or test concepts. Each phase holds space for your business' natural rhythm.
Payment plans (2-month and 4-month options) are available for all phases. Full investment details are in the Pricing Guide.
While I can't guarantee specific monetary outcomes, as success depends on many factors beyond branding, what I do guarantee is equipping you with professional brand assets that give you the strongest possible foundation for your brand; whether that is for launching a new brand, rebranding for growth or pitching for investment.
The strategic branding and packaging we create together positions you to make the best impression - but the final ✷YES!✷ from your investors, retailers and dream customers will still need other elements like your business plan, financials, and market analysis too.
Pricing for all three phases is protected for 12 months from the date you sign your initial Phase 1 Project Quote. If you book all phases within this 12-month window, the original quoted pricing will be honoured for all phases.
Each phase is booked and paid for separately. You may move through phases at your own pace based on your business priorities, however all phases must be commenced within the 12-month window.
This phased approach gives you flexibility to move at your business's natural pace while protecting you from price increases as my business evolves.
Emergence is for founders who don’t need a full-on rebrand - just a focused refinement to move beyond those early beginnings. We use what your market has shown you works to sharpen your branding and packaging, so you can attract new customers and grow with confidence - with a smaller investment and shorter timeline.
Renaissance is for brands that have been in the market for 2+ years with proven demand and extensive customer feedback. It’s a deeper, strategic rebrand designed to pivot, anchor, and build a brand world that lets you blaze a trail in your niche.
If you've already soft-launched and seen real demand, you're ready. The founders I work with have proven their product works. Now they need branding and packaging that reflects the quality and care they've built into their offering.
If you are looking to engage investors, we should start working together ideally, 3-6 months before you plan to start pitching. This gives us space to delve deep while maintaining momentum toward investor meetings.
Waiting for "perfect" timing means losing momentum and potential customers to brands with stronger shelf presence.
If you've already soft-launched and seen real demand, you're ready. The founders I work with have proven their product works. Now they need branding and packaging that reflects the quality and care they've built into their offering. Waiting for "perfect" timing means losing momentum and potential customers to brands with stronger shelf presence.
Investors and retailers say ✷YES!✷ to businesses they can envision succeeding at scale. Strong branding helps them assess your potential and gives you more creative control over your product's journey.










































