For conscious product founders
Done for you: Rebrand & Packaging Design
Step boldly into the next era of your brand and your business
✴ Only 4 Design Spots available at a time ✴
A comprehensive, magnetic rebrand for established brands. One that honours what you've built while aligning with your brand’s future vision.
Dear conscious founder, I think you are rad because:
You've cultivated your point of difference
You've built something that truly disrupts your niche, and now you're ready to step into your highest potential.
You're ready for your next chapter
Evolution is part of your business journey and you're ready to deepen your position as the obvious choice in your space.
You are driven by your impact & mission
You share our mission for a net-positive future and are driven by the impact that your brand, business, and offering can make on your community.
You know commercial viability = brand + business + alignment
You know success happens when your brand, business strategies, and marketing work together. Your brand is the foundation everything builds upon.
You have a bold vision for your brand’s next chapter
However, without a considered strategic approach for change, even successful brands can fade while shiny new brands jostle for attention.
Here's how we'll build a rebrand that helps you stay relevant and blaze a trail in your niche:
- An engaging, distinctive brand world - unmistakably yours and keeps you top of mind.
- A clearly defined, ownable position in your market that makes competitors irrelevant for the long term.
- A brand experience that nurtures deeper loyalty for existing customers while drawing in new ones.
Renaissance
Your next era: A brand world that blazes trails in your niche
In Renaissance, we'll move through a comprehensive rebrand that's built to endure. Let's build upon your brand's heritage while positioning you for future growth.
Perfect for conscious product founders:
- With 2+ years in market and proven demand, ready to capture more market share through new channels, retailers, or product lines.
- Ready for a comprehensive rebrand, rather than chasing surface-level quick fixes.
- Who want to make a solid strategic brand investment that they don't have to redo every 3 years.
✴ Only 4 Design Spots available at a time ✴
Phase 1 | Connect
Brand Strategy & Creative Direction
From 3 weeks
We'll map out what makes your brand chef’s kiss during 2 x 60-minute Brand Strategy Workshops to define your point of difference and lay the foundation for your brand’s evolution.
- Brand discovery questionnaire
- 2 x 60-minute brand strategy workshops
- Comprehensive brand strategy document
- Creative direction & moodboarding
Phase 2 | Conceptualise
Brand Identity & Packaging Concept Design
From 3 weeks
Using your Brand Strategy, we'll create your comprehensive rebrand—identity and packaging concept designed for distinction that helps you blaze a trail in your niche.
- Rebrand identity and logo system
- Colour palette and typography suite
- 4 x branded mockups to show how your brand comes alive
- Packaging design concept for your hero product
- 60-minute design review call
Have more products?
We can extend your packaging concept to your other SKUs from $800 AUD | $530 USD per SKU
Phase 3 | Create
Packaging Rollout & Project Completion
From 2 weeks
We'll bring everything together with production-ready files so you can seamlessly roll out and launch your rebrand into the world.
- Brand assets and file handover
- Comprehensive brand style guide
- Print ready packaging design for your hero product
- 4 x new look launch graphics for socials
- 30-minute completion call to answer any final Qs
Quarterly Q&A call
Sometimes you need an extra pair of design eyes when working with your brand assets. These 30-minute calls help you make confident design decisions and apply your brand guidelines for maximum alignment.
Renaissance
A brand world that's enduring and makes you unmistakable in your niche.
Branding that gets into the hearts and carts of your dream customers.
✴ Only 4 Design Spots available at a time ✴
Kind Words
the details
What's Included:
Phase 1: Connect
- Brand discovery questionnaire
- 2 x 60-minute brand strategy workshops
- Comprehensive brand strategy document
- Creative direction & moodboarding
Phase 2: Conceptualise
- Rebranded identity and logo system
- Colour palette and typography suite
- 4 x branded mockups to visualise how your brand can be applied
- Packaging concept design for your hero product
- 60-minute design review call
Phase 3: Create
- Brand assets and file handover
- Comprehensive brand style guide
- Print ready packaging design for your hero product
- 4 x new look launch graphics for socials
- 30-minute completion call to answer any final Qs
Bonuses
- Bonus: 30-minute Quarterly Q&A
You will need to have:
- An existing brand in the market that needs a rebrand
- A chosen packaging format
Design Revisions Included:
- 1 x rounds of minor revisions for Phase 1
- 2 x rounds of minor revisions for Phase 2
- 2 x rounds of minor revisions for Phase 3
Timeline
From 8 weeks
4 Design Spots available.
To maintain the quality and depth of each project, I work with a maximum of 4 conscious founders at any given time.
Just a *few* of the brands I have worked with
Just a *few* of the brands I have worked with
Done for you: Rebrand & Packaging Design
Step boldly into the next era of your brand and your business
✴ Only 4 Design Spots available at a time ✴
My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.
Hi, I’m Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate.
I’m also the founder of Jo ChunYan Design Studio.
I’ve spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.
I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.
After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✴︎YES!✴︎.
My experience has shaped my approach to design, a space where intuition and strategy collide.
Think: functional, warm, humanist design that intentionally connect with your customer at every level in your brand world.
This philosophy drives everything I do, especially when working with established brands ready for their next chapter.
I created Renaissance because proven brands shouldn't blend into the beige with generic makeovers that erase what's uniquely recognisable. I'm here for strategic rebrands that realign your business with your future vision whilst leveraging what's working.
When I'm not obsessing over a colour palette, you’ll find me planning my next trip to Japan, chilling out with my sassy sausage pup Nori or cooking with too much kimchi.
A few other places you can find me:
- Business mentor at Melbourne Innovation Centre
- Co-host of The Brand Journey Podcast
- Author of The Intuition Journal
Who I 🖤 to work with
serving human-centric brands, just like yours
Drinks & Beverages
- High-grade matcha
- Herbal infusion teas
- Ceremonial raw cacao
- Ethically sourced coffee
- Live cultured kombuchas
- Organic preservative-free wines
Food & Snacks
- Sustainably sourced chocolate
- Nutritional breakfast cereals
- Superfood supplements
- Super hot chilli sauces
- Snack bars for kids
- Vegan ice cream
Wellness & Lifestyle
- Yoga mats
- Earthy incense
- Essential oil sprays
- Personalised shampoos
- Superfood supplements
- Zero-waste cleaning products
- Art deco glassware
- Botanical skincare
- Dry body brushes
We’re perfectly aligned if…
You have a bigger purpose when it comes to your business
It goes without saying that we love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, then we would be a great match.
You trust my approach and resonate with my design aesthetic
I'll be bringing my unique design perspective and process to your project. We’ll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.
You understand that your customer is the core of your brand
I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.
You're ready to grow your business in the real world
You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.
Kind Words
Your brand and mission deserve to be impossible to ignore.
Renaissance
A brand world that's enduring and makes you unmistakable in your niche.
Branding that gets into the hearts and carts of your dream customers.
✴ Only 4 Design Spots available at a time ✴
Need something bespoke instead?
Sometimes your brand needs a custom approach that doesn't fit our standard offerings. Let's chat about what might work best for your vision.
FAQ
Have a question?
If you have a question that hasn't been answered in the FAQs, let's chat through it together during a Project Enquiry Call!
Not ready to chat yet? Download my Pricing guide for details and payment options.
This is for conscious product founders with a validated product, who’ve outgrown their current identity or they’re feeling a growth plateau in a crowded niche. They are ready for a rebrand that can captivate new customers, retailers or support an upcoming product launch. This offering is likely not a good fit if you’re looking for a quick “espresso” fix, and not ready to step into the next evolution of your brand.
Whilst I can't guarantee specific monetary outcomes, as success depends on many factors beyond branding, what I do guarantee is a comprehensive rebrand that honours your heritage while positioning you distinctively for growth. The design process aims to help your brand create the best impression for your customer - but sustained growth and an effective rebrand roll out will still need other elements like your business strategy, customer relationships, and market execution too.
A logo refresh alone won't solve the deeper issue. When your business has evolved but your brand hasn't, your customers and competitors notice. A strategic rebrand examines every touchpoint to ensure your brand works as hard as your business does.
You'll have access to 4 quarterly 30-minute Q&A calls after completing Phase 3. For ongoing support as you roll out your rebrand or if you need a second pair of design eyes.
You'll also gain exclusive access to my VIP half-days ($600 AUD | $400 USD) or full days ($1,200 AUD | $800 USD) for additional design projects - these intensive sessions are only available to clients who've completed a full design package (Exhaltation, Renaissance, or Emergence).
We can customise the design offering to cover only brand identity design. The approach remains the same - Connect, Conceptualise, and Create. Let's discuss the best structure for your brand, vision and goals during your Project Enquiry Call.