For conscious product founders

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About the studio
Jo ChunYan Brand Designer & Coach

18066132859432093

JO CHUNYAN DESIGN STUDIO
Packaging & brand design for conscious product founders
❊ What’s the best time in your business to update your packaging? ✧Having worked for both mid and large-scale FMCG brands that loved to update their packaging with EVERY. PRINT. RUN... This lead to: ➊ Significant costs for reprints. ☹ ➋ Unnecessary complexity. ☹ ➌ Extended project timelines. ☹ ➍ Reactionary approach to product dev. ☹ For small to medium sized product-based businesses, updating packaging regularly is not feasible. Nor is it a good use of your ENERGY, TIME or INVESTMENT. → Consider trying this instead : ☺ Align your packaging projects and updates with core business and product milestones. → Here are the key milestones: ➊ When you launch your new product(s) or new product range. ➋ When you need stronger brand differentiation in your niche to drive sales. ➌ When your product range / SKU numbers gets too large and you need clearer segmentation. ➍ When you move into retail or wholesale or scale up manufacturing. ➎ When you update an existing product and the labelling needs to meet new regulations. ➏ When you need to apply a rebrand to your product touch-points. This ensures that your packaging design update takes into account... ONE: Your bigger overall strategy:
→ Consider the pivots that you need to make in your business, brand, marketing and product. TWO: Grouping together updates: → Make a list of all the updates for your packaging design project. → Want to create stand-out packaging for your product-based brand? We are booking out last spots for November / December and into 2024 now. Book your free 30 minute strategy session with me and let’s chat about your brand, vision and project!https://scontent-iad3-1.cdninstagram.com/v/t51.29350-15/386558080_132992589900928_5155155758706082708_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=8ae9d6&_nc_ohc=jvnlZTzm_SgAX-lWOsy&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ABbrh9MEAAAA&oh=00_AfCbJWxZnaH9n5Izj1eSTQMbMch0WQdINOUFSfGpYOtIWA&oe=65247F0F,https://scontent-iad3-1.cdninstagram.com/v/t51.29350-15/386098701_1074909223683357_1813375998467742991_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=8ae9d6&_nc_ohc=se-XLDGK7zcAX9pvehj&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ABbrh9MEAAAA&oh=00_AfBstCIJi2U8-wX-gkTp-Rbpz17naqgdQJ1c348wPJU7hA&oe=6523E381,https://scontent-iad3-2.cdninstagram.com/v/t51.29350-15/386311764_630848592541355_1010368514990081319_n.jpg?_nc_cat=111&ccb=1-7&_nc_sid=8ae9d6&_nc_ohc=zdxatN0TJ9MAX8bulDH&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ABbrh9MEAAAA&oh=00_AfCZbBa5PbAooWCQ0_7f4jM_0Cwo72Q8BXiQN8pu01DB2A&oe=652483B3,https://scontent-iad3-2.cdninstagram.com/v/t51.29350-15/387267037_1021671512411199_8644209223350118312_n.jpg?_nc_cat=105&ccb=1-7&_nc_sid=8ae9d6&_nc_ohc=CqIOoUsi7mAAX8SFhJ7&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ABbrh9MEAAAA&oh=00_AfBsBfCILbbvSl4JDbtQLlLy98rKcna8vWCf9e6Kuu6qNA&oe=65249BEE,https://scontent-iad3-1.cdninstagram.com/v/t51.29350-15/386291022_1006505574014394_1148999711717928124_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=8ae9d6&_nc_ohc=miZPRgn_-q0AX_DZK6k&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ABbrh9MEAAAA&oh=00_AfB-2EGlByEl4rsaTH_HJAXK2IoRwGCDpLkJj62fYKwoRA&oe=6524835C,https://scontent-iad3-1.cdninstagram.com/v/t51.29350-15/386414228_301924042582447_2155244681927075360_n.jpg?_nc_cat=109&ccb=1-7&_nc_sid=8ae9d6&_nc_ohc=13HJgT_1umsAX_3VsKY&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ABbrh9MEAAAA&oh=00_AfDOoRPufWPY5Xhq-Rg-GdGPzCOriHqtBAJEnw3WoWd5wg&oe=65249160,https://scontent-iad3-2.cdninstagram.com/v/t51.29350-15/386239043_695522762607465_5805124776381893482_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=8ae9d6&_nc_ohc=ZC7TewM_lbsAX9qmWw-&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ABbrh9MEAAAA&oh=00_AfCvrnfS2vIIyJ_W-iEsohY4ZLjSHKR15UICMk3jEoPtrg&oe=6524B98E,https://scontent-iad3-2.cdninstagram.com/v/t51.29350-15/386922222_358857009904579_2408594682590751752_n.jpg?_nc_cat=100&ccb=1-7&_nc_sid=8ae9d6&_nc_ohc=ZLH0yqGpA8wAX_fIYaZ&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ABbrh9MEAAAA&oh=00_AfDbjwiYpjOV0N31oKUFB7LKoFmCqHRMl9FseMxRGFcMqA&oe=65243486,https://scontent-iad3-2.cdninstagram.com/v/t51.29350-15/386802860_818007376738575_2843436640477157079_n.jpg?_nc_cat=103&ccb=1-7&_nc_sid=8ae9d6&_nc_ohc=O8UzIzRUs_oAX-kbN9H&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ABbrh9MEAAAA&oh=00_AfDZDw6xoylZbWlUFwUoqZ4ZfWsaS_XFRvDq3uWHeZ4M1g&oe=6524D1B2,https://scontent-iad3-1.cdninstagram.com/v/t51.29350-15/368938387_700876465281559_2928119257318829544_n.jpg?_nc_cat=104&ccb=1-7&_nc_sid=8ae9d6&_nc_ohc=oH4rmMT5UogAX-vNxJ3&_nc_oc=AQnq3AxSXrnZoLZJqLr29PIZRnB8lPCYVH_kyxjTHYhhqLIcmJRcgHTI0rVl9opnQ9s&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ABbrh9MEAAAA&oh=00_AfDt69IizNVsMmnxB08SN2qfW5z8L2_XH82XMLHw8A-hJA&oe=65236D15

Let's Work Together

Top view of nine pastel-colored rectangular bottles with round white caps embossed with the number 1, arranged in a 3x3 grid.Three green gradient skincare bottles of Seersify products on a textured green background.Four jars of Star Anise organic wholefoods broths and a glass cup with orange broth and lemon slices on cream-colored stones with a peach background.White tote bag hanging on a chair with text: 'A modern community for female founders MAKERS MINDSET meaningful business success, on your terms.'Colorful rectangular shampoo and conditioner bottles arranged with a poppy flower and citrus fruits on a beige background.Three amber glass spray bottles labeled Genki Pet aromatherapy oils for pets: stillness & calm, confidence & harmony, moving & soothing, on olive green background with pet logo.Bright orange tube of Restore Hand Cream standing upright on stacked beige stone slabs with green plant buds in the background against a cloudy sky.Colorful rectangular Hanami cosmetic nail polish box with floral patterns and text emphasizing eco-friendly beauty on a purple-pink gradient background.Baresop zero waste foaming body wash starter kit packaging showing 2 refill sachets equaling 2 bottles of hand wash, native desert lime and coconut scent, with a reusable pump bottle illustration and 'just add water' label.Two burgundy wellness business cards with gold and white text, featuring a flame and leaf logo, placed near a pool with greenery in the background.Orange and red package labeled 'Ceremonial Cacao' with blue front and tribal patterns on the side.Pattern of various colored pump bottles labeled with natural massage oil scents such as eucalyptus & sage, lavender & sandalwood, and peppermint & spearmint.Two amber glass bottles of Restore Hanami deeply nourishing nail serum with black droppers, floral designs, and labels stating Mandarin & Vanilla and Healthy, Hydrated Nails.Front side of business card with artwork showing two nude women sitting on rocks amid lush greenery and flowers, text reads 'Rubi Patricia Inner Sanctuary'; back side features small red flower illustration, website URL, and contact info fields.Container of Star Anise organic nourishing pumpkin soup with pumpkin slices and onions on a white surface.Two pink Hanami nail polish remover bottles with colorful floral designs and black caps on a pink gradient background.Two minimalist bottles labeled Shampoo and Pre-Workout placed on moss-covered rocks with green fern leaves in the background.Round tin container of Buds nail polish remover wipes with colorful flower and fruit illustrations on the label, set against a blue sky background.Close-up of a maroon box with gold floral border and beige ribbon that reads 'Illika ~ honouring approach to wellbeing' on tile floor.Person with long dark hair wearing a cream sweater with blue nautical design and text 'Del Mar Crew' and a navy blue cap, standing on a tree-lined city street.
Top view of nine pastel-colored rectangular bottles with round white caps embossed with the number 1, arranged in a 3x3 grid.Three green gradient skincare bottles of Seersify products on a textured green background.Four jars of Star Anise organic wholefoods broths and a glass cup with orange broth and lemon slices on cream-colored stones with a peach background.White tote bag hanging on a chair with text: 'A modern community for female founders MAKERS MINDSET meaningful business success, on your terms.'Colorful rectangular shampoo and conditioner bottles arranged with a poppy flower and citrus fruits on a beige background.Three amber glass spray bottles labeled Genki Pet aromatherapy oils for pets: stillness & calm, confidence & harmony, moving & soothing, on olive green background with pet logo.Bright orange tube of Restore Hand Cream standing upright on stacked beige stone slabs with green plant buds in the background against a cloudy sky.Colorful rectangular Hanami cosmetic nail polish box with floral patterns and text emphasizing eco-friendly beauty on a purple-pink gradient background.Baresop zero waste foaming body wash starter kit packaging showing 2 refill sachets equaling 2 bottles of hand wash, native desert lime and coconut scent, with a reusable pump bottle illustration and 'just add water' label.Two burgundy wellness business cards with gold and white text, featuring a flame and leaf logo, placed near a pool with greenery in the background.Orange and red package labeled 'Ceremonial Cacao' with blue front and tribal patterns on the side.Pattern of various colored pump bottles labeled with natural massage oil scents such as eucalyptus & sage, lavender & sandalwood, and peppermint & spearmint.Two amber glass bottles of Restore Hanami deeply nourishing nail serum with black droppers, floral designs, and labels stating Mandarin & Vanilla and Healthy, Hydrated Nails.Front side of business card with artwork showing two nude women sitting on rocks amid lush greenery and flowers, text reads 'Rubi Patricia Inner Sanctuary'; back side features small red flower illustration, website URL, and contact info fields.Container of Star Anise organic nourishing pumpkin soup with pumpkin slices and onions on a white surface.Two pink Hanami nail polish remover bottles with colorful floral designs and black caps on a pink gradient background.Two minimalist bottles labeled Shampoo and Pre-Workout placed on moss-covered rocks with green fern leaves in the background.Round tin container of Buds nail polish remover wipes with colorful flower and fruit illustrations on the label, set against a blue sky background.Close-up of a maroon box with gold floral border and beige ribbon that reads 'Illika ~ honouring approach to wellbeing' on tile floor.Person with long dark hair wearing a cream sweater with blue nautical design and text 'Del Mar Crew' and a navy blue cap, standing on a tree-lined city street.

For Design Project Enquiries

Project Enquiry Call

Step 1: Book your free 30 minute enquiry call

We'll delve into your vision and project to determine which offering aligns with your business stage. This call also helps us see if we're the right fit to work together.

Step 2: Review your custom proposal

If we're a match, you'll receive a detailed, custom proposal that moves you towards your vision and goals. Excited to take the next step? Accept your quote via email.

Step 3: Book your project

Your project officially begins once you sign the contract and pay your first deposit. You'll receive your discovery questionnaire to kick things off.

Want more details on how we can work together? Get my Pricing Guide below!

✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch

Packaging Checklist: must-have content for your product launch

This Packaging Checklist is divided into 3 parts:
  • PART 1: Covers the must-have content specific to each product SKU.
  • PART 2: Covers the company and business info that all your products packaging should include.
  • PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend

Training: Discover your brand's personality archetype blend

What you will learn:
  • Step-by-Step method: For defining your brand's unique archetype blend.
  • Examples: How to apply the personality archetype system to your brand.‍
  • 3 common mistakes: to avoid when expressing our brand's personality and voice.‍
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision

Clarify and define your business' vision

What you will cultivate:
  • A practice for reflection and Create a vision for your business.
  • A connection with your intuition on daily business for making aligned business decisions.‍
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers

Training: Get your product into the hearts & carts of your customers

What you will learn:
  • Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
  • Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
  • Strategy 3: How to define your Core Purchase Drivers that your customers need to see on your packaging.‍
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course

5 day intuition journaling mini course

What you will learn:‍
  • How to build a ritual of intuitive journaling.
  • How to carve a daily ritual for connection for clarity, focus and energetic alignment.
  • How to make decisions from a place of connection and consciousness.
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

Explore your path

The Intuition Journal

A daily practice for a more conscious state of being.

A calming guided journaling workbook for creatives, spirited seekers and intentional business owners.

☞ Explore the journal
The Intuition Journal with a floral design on the cover resting on soft lavender bedding.

Listen to the podcast, hosted by Jo ChunYan & Donají Meijia

The Brand Journey

A podcast for conscious and purpose-led business owners

We explore intentional branding, business and mindset. Through honest conversations, we go behind the scenes and take a deep dive into all the steps along the brand journey.

☞ Listen to the Podcast
Jo ChunYan Brand Designer & Coach

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LET'S WORK TOGETHER

Design that makes your brand and mission impossible to ignore

Let's work together
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Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.
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