Book a complimentary 30-minute Project Enquiry Call to discuss your vision and see if we are the right fit to work together.

What to expect:

➊ Step 1: Book Your Enquiry Call

Complete a brief qualification form to help me understand your project, then schedule your 30-minute consultation via Google Meet.

➋ Step 2: Review Your Quote

If we are a match, you will receive a detailed quote that outlines your customised scope, timeline, investment, and deliverables and a proposed project state date.

➌ Step 3: Book Your Project


Your project begins once you sign the Working Contract and pay your first deposit on your project start date. You’ll then receive your Brand Discovery Questionnaire for us to get your project started.

We'll dive into where you are in your business journey, your offerings and your vision for co-creating a cohesive, energetically aligned visual brand identity and packaging design.

During the call, I'll also share your best next steps, whether that's working together if we're a good fit, or an aligned action for your business. The call is 30 minutes over Google Meet and is designed to see if we're a match.

I create your visual identity system: logo, colours, typography, and other related brand assets (like icons, backgrounds, templates depending on your Project Scope) that define how your brand looks and feels across all touchpoints.

I craft the visual artwork that gets printed or manufactured onto your physical packaging, developing the unique visual language so your brand stands out on shelf and connects with your dream customers.

I don't provide:

• Sourcing quotes from manufacturers or printers
• Managing production facilities or manufacturing
• Product development or formulation guidance
• Compliance, legal, or regulatory advice
• Creating printer dielines/cutter guides
• Copywriting for packaging content

I design human-centric, conscious branding for food, beverage, beauty and wellness brands.

Food & Beverage

• Ceremonial raw cacao
• Ethically-sourced coffee
• Organic preservative-free wine
• Sustainably sourced chocolate
• Nutritional breakfast cereal
• Superfood supplements
• Snack bars for kids
• Vegan ice cream

Beauty & Wellness

• Essential oils for pets
• Personalised shampoos
• Cosmetics without the nasties
• Zero-waste cleaning products
• Natural, botanical skincare

If you've already soft-launched and seen real demand, you're ready. The founders I work with have proven their product works. Now they need branding and packaging that reflects the quality and care they've built into their offering. 

If you are looking to engage investors, we should start working together ideally, 3-6 months before you plan to start pitching. This gives us space to delve deep while maintaining momentum toward investor meetings.

Waiting for "perfect" timing means losing momentum and potential customers to brands with stronger shelf presence.

If you've already soft-launched and seen real demand, you're ready. The founders I work with have proven their product works. Now they need branding and packaging that reflects the quality and care they've built into their offering. Waiting for "perfect" timing means losing momentum and potential customers to brands with stronger shelf presence.

Investors and retailers say ✷YES!✷ to businesses they can envision succeeding at scale. Strong branding helps them assess your potential and gives you more creative control over your product's journey. 

Yes. My design studio is based in Naarm (Melbourne), Australia. I love working with conscious founders around the world. All quotes and invoices for your project will be provided in AUD (Australian Dollars) and can be payable via Stripe.

Yes. For packaging design projects, you will need to have a chosen packaging format, such as the type of packaging (box, pouch, bottle, jar, tube, etc.) and approximate size/dimensions before we begin.

For packaging design projects, it's ideal to have your product formulation finalised or near-finalised. This ensures we can create accurate copy for your packaging and meet any compliance requirements.

In some cases, we can progress with Phase 1 (Connect) and Phase 2 (Conceptualise) while you finalise product details, as long as the final copy is ready before completing Phase 3 (Create).

Your Project Quote is valid for 7 days from when I send it through. This gives you enough time to review everything and make sure it feels right for your business. If you need any changes to the quote, I'll send an Updated Project Quote with another 7 days to review.

I currently have 3 Signature Design Offerings available: 

➊ Emergence Ignite the market you’re meant to serve.

For founders leaving their soft-launch visuals behind + ready to uplevel to a refined brand presence. When you don’t need a full rebrand, just a streamlined refinement to move beyond those early beginnings.

From 6 weeks

☞ Learn more about Emergence

‍

➋ Renaissance Rebrand to become the obvious choice.

When your business is ready for a comprehensive rebrand to flow into its next chapter but your brand doesn’t reflect what you’ve built. A thoughtful, strategic deepening into your brand’s evolution.

From 8 weeks

☞ Learn more about Renaissance

‍

➌ Exaltation A pitch-ready brand to land the yes.

If you're preparing to pitch → your brand needs to sell your vision. A fully fleshed-out brand identity, packaging concept, and pitch deck to show your market potential to get you the big ✷YES!✷.

From 10 weeks

☞ Learn more about Exaltation

That is what your Project Enquiry Call is for. During our 30-minute consultation, we will discuss your business stage, goals, and timeline to determine which Signature Design Offering or Custom Offering will best align with your needs. I will provide a recommendation for your next actions based on where you are at in your business.

While I can't guarantee specific monetary outcomes, as success depends on many factors beyond branding, what I do guarantee is equipping you with professional brand assets that give you the strongest possible foundation for your brand; whether that is for launching a new brand, rebranding for growth or pitching for investment.

The strategic branding and packaging we create together positions you to make the best impression - but the final ✷YES!✷ from your investors, retailers and dream customers will still need other elements like your business plan, financials, and market analysis too.

If you have a specific vision in mind that doesn't fit into the standard offerings (Emergence, Renaissance, Exaltation), we can create a tailored proposal built around your specific requirements and deliverables. We can discuss the details further during your Project Enquiry Call.

Emergence is for founders who don’t need a full-on rebrand - just a focused refinement to move beyond those early beginnings. We use what your market has shown you works to sharpen your branding and packaging, so you can attract new customers and grow with confidence - with a smaller investment and shorter timeline.

Renaissance is for brands that have been in the market for 2+ years with proven demand and extensive customer feedback. It’s a deeper, strategic rebrand designed to pivot, anchor, and build a brand world that lets you blaze a trail in your niche.

Yes, I love working with existing brands. We'll customise the scope of the work to fit where you are in your business and your brand. And if you only need brand identity without packaging (or vice versa), we can tailor the offering. Let's discuss the best structure during your Project Enquiry Call.

If you need branding or a rebrand, my core design offerings could be a better fit:

• Emergence: For brands graduating from soft-launch visuals
• Renaissance: For established brands (2+ years) ready for a rebrand
• Exaltation: For pitch-ready founders seeking investment or retail ranging

We can customise the design offering to cover only brand identity design. The approach remains the same - Connect, Conceptualise, and Create. Let's discuss the best structure for your brand, vision and goals during your Project Enquiry Call.

We'll get along like cupcakes & matcha if...

➊ You have a bigger purpose when it comes to your business

It goes without saying that I love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, let's chat!

➋ You trust my approach and resonate with my design aesthetic

I'll be bringing my unique design perspective and process to your project. We'll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.

➌ You understand that your customer is the core of your brand

I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.

➍ You're ready to grow your business in the real world

You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.

The Brand Discovery Questionnaire, Brand Strategy Workshops or Brand Clarity Workshop (depending on your Project Scope) have been created to help you get clear on the foundational aspects of what your brand is all about.

You'll get a much more profound sense for your brand during the process, as we go through each step together. I'll be there to guide you and help you through the process, no matter how blurry your vision may be right now.

No. The client is responsible for sourcing quotes, working with production facilities, sourcing dielines/cutter guides, managing timelines, requesting and signing off proofs, and ensuring regulatory compliance. I provide print-ready packaging artwork files prepared for your printer.

5% of all project profits are donated quarterly to Little Steps Matter and Animals Australia. This commitment reflects my values and mission for leaving the world better than we found it.

My design process is comprised of 3 phases:

➊ Phase 1: Connect


Brand discovery and strategy, understanding your vision, goals, and customers. This phase sets the creative direction for your project with a Brand Clarity Workshop or Brand Strategy Workshops (depending on your Project Scope).

➋ Phase 2: Conceptualise


Developing your brand identity and packaging concepts, exploring the visual approach based on the creative direction we've established. This is where your brand's visual language comes to life.

➌ Phase 3: Create


Finalising designs, preparing print-ready files, and delivering all assets along with brand guidelines so you can confidently apply your brand across all touchpoints.Each phase is treated like a standalone project, so you can move through phases at your own pace based on your business priorities.

I present one strategically developed solution rather than multiple concepts to choose from. This method focuses on refining the strongest idea based on thorough brand discovery, strategy and creative direction. It reduces decision fatigue and unnecessary revisions while maintaining strategic focus. By investing time upfront in strategy and creative direction, we arrive at one clear, aligned direction.

Brand Clarity Workshops (Emergence):

Focused 60-minute sessions where we map out what makes your brand distinctive. We'll explore your brand foundations, target customers, and core values.

Brand Strategy Workshops (Renaissance and Exaltation):

Comprehensive 60-90 minute sessions (2 sessions) where we dive deeper into your brand positioning, competitive landscape, brand personality, and strategic goals.

These are collaborative, recorded workshops done over Google Meet. I'll guide you through structured frameworks to define the strategic foundation that informs the creative direction for your project to ensure we are all aligned before design begins.

‍

A Creative Direction Stylescape shows the creative direction of your brand through initial brand explorations. It gives you a visual representation of what your brand world could look like at its highest potential.

The difference between a moodboard and a stylescape: Moodboards curate existing design inspiration. They look pretty but don't show what your actual brand identity could look like.

A stylescape presents:

• Brand font styling
• Brand colour palette
• Visual inspiration from other brands
• Initial explorations of the brand identity and logo design
• How the brand identity could be applied to multiple touchpoints

This process is very much a co-creation, and we need to hold space together for it to flourish.I recommend putting aside approximately 3 hours each week for:

• Answering questionnaires
• Providing feedback on presented work
• Attending consultations and workshops
• Creating your visual moodboard

Your active participation ensures the design reflects your vision and what will resonate most with your dream customers.

If you'd like to expand your Project Scope once we've started, just let me know as soon as possible. We'll chat through what you need and I'll send an Updated Project Quote for your approval before we move forward.

Yes - absolutely! I highly recommend ordering samples and proofs from your printer. It's the best way to catch any production issues before your full run.

Here's the thing: what looks perfect on screen doesn't always translate 1:1 to physical production. Printing inks, special finishes, and Pantones on different materials need to be tested to get right. If you decide to skip the proof, you're accepting the risk that your final print run might not meet expectations.

I provide print-ready packaging artwork files prepared for your printer based on the specifications and dielines/cutter guides you provide. I also include notes and my contact details for your printer to get in touch with me if they have any questions. 

If your printer has a question about the files, I will work with your printer to ensure we amend the files accordingly. If the dielines/cutter guides provided to me aren’t correct and we need to amend them, this may require additional work charged at $140 AUD | $94 USD to complete.

If your project requires an NDA or complete confidentiality and you do not want the work published on my portfolio, this request must be communicated and agreed upon before the completion of your project.

Projects requiring an NDA or complete portfolio exclusion may have a fee equivalent to 20% of your Project Quote added to your invoice, as portfolio work is a key part of business development and marketing.

If you need to bring forward your due date or need a faster turn-around than previously communicated in your Project Quote, a Rush Fee may be added to your invoice.

A Rush Fee or Afterhours Fee is charged at $140 AUD | $94 USD per hour for any time spent on your project outside your project timeline or outside Standard Office Hours.

In most cases, I will try my best to accommodate slight changes in your timelines without a Rush Fee. However, if a Rush Fee is required, communication will always be sent prior for you to approve before I schedule this work.

I keep your files on my Google Drive for up to 3 months after final file delivery, so you've got a backup window. Please make sure you download and securely store your files during this time. If you misplace, damage, edit, overwrite, or delete your files after 3 months, this may cost $140 AUD | $94 USD per hour to relocate, reupload or recreate them.

You are responsible for ensuring all final design work is legal, accurate, and correct before Final Design Approval. This means that you are signing off all the content in the artwork.

Your approval means that the following is correct:

Copy, information, barcodes, warnings, ingredient listings, product names, spelling, grammar, icons, size of the design, colour, and that all information provided is legal, compliant and correct to use on your packaging and labeling for your products.

To keep your project on track and ensure effective collaboration, please ensure that your feedback is:

• Submitted in writing via email or as comments in Google Doc, Figma or Canva (depending on the Project Scope)
• Provided in a single, consolidated feedback round, submitted at one time, clearly referencing specific elements
• Represent a unified, cohesive perspective from your internal team and/or decision-makers

When giving feedback, it's important to remember the overall business objectives for why we are creating this design. By keeping this in mind, we can ensure that personal opinions are not the key driving factor in deciding on the outcome. But if you do steer off the path and get a little subjective or personal, I'll be there to gently guide you back to your objective.

The number of revision rounds included depends on your specific offering and phase:

Emergence:

• Phase 1 (Connect): 1 round of minor revisions
• Phase 2 (Conceptualise): 2 rounds of minor revisions

Renaissance:

• Phase 1 (Connect): 2 round of minor revisions
• Phase 2 (Conceptualise): 2 rounds of minor revisions

Exaltation:

• Phase 1 (Connect): 1 round of minor revisions
• Phase 2 (Conceptualise): 2 rounds of minor revisions
• Phase 3 (Create): BONUS 1 round of minor revisions

Minor revisions are changes that stay within the agreed Project Scope and Creative Direction. 

Changes typically include:

• Adjusting spacing, sizing, or alignment
• Adjusting colours within the established colour palette
• Fine-tuning existing elements
• Minor copy changes (changing or amending words)
• Font changes within the established typography suite

Major revisions are changes that fall outside the agreed Project Scope and Creative Direction. This will involve additional costs, require an Updated Project Quote and your Project Timeline may be delayed. ‍

Changes typically include:

• Introducing feedback from external sources (customer surveys, stakeholder feedback, or market research) that changes the Strategy, Creative Direction and/or Concept
• Reworking the entire colour palette using a whole new set of colours
• Reworking the typographic styling using a whole new set of fonts
• Changing the Brand Strategy and Goals for the Project
• Reworking the design concept, style and execution
• Adding elements not previously discussed
• Changing the Creative Direction altogether

Yes. Additional Revision Rounds will incur an additional cost at $140 AUD | $94 USD per hour.Further rounds of revisions can be added to the scope of your project if you feel that this is necessary to refine a design.

The creation process has been thoughtfully designed to include the necessary stages of building a brand. By taking time, care, and consideration at each step through Brand Discovery, Brand Strategy, and Creative Direction, you should get a reasonably strong sense of what your branding will look like before I design. However, if you genuinely dislike the concepts I present to you, don't worry.

We'll jump on a call, have a chat about what isn't resonating with you, and see what we can do about it. I believe we are never locked into a corner when it comes to design. There is always a solution; it's just a matter of gaining further clarity so that we can work things out together.

For existing clients we can continue working together after your project in a variety of ways. 

For Renaissance and Exaltation clients, you’ll have access to 4 quarterly 30-minute Q&A calls after completing Phase 3. For ongoing support as you roll out your rebrand or if you need a second pair of design eyes.

For clients who've completed a full design package (Exaltation, Renaissance, or Emergence) or similar design offering you’ll gain exclusive access to my VIP Design Days and Hourly Design Packages which can be for additional design projects or rolling out your packaging design to new SKUs. 

For strategic advice and guidance: Ideal for brand, design and business strategy and planning guidance, defining clear next steps for your project

VIP Design Days

• Includes 1 x 30 minute Project Briefing
• $1,680 AUD | $1,125 USD

Hourly Design Packages: to be used within 6 months

10 Hour Package: 10 hours of work 

• Includes 1 x 30 minute Project Briefing Call
• $1,400 AUD | $938 USD

20 Hour Package: 20 hours of work 

• Includes 2 x 30 minute Project Briefing Calls
• $2,600 AUD | $1,741 USD t

40 Hour Package: 40 hours of work

• Includes 3 x 30 minute Project Briefing Calls
• $4,800 AUD | $3,214 USD

Renaissance and Exaltation clients receive 4 x 30-minute Quarterly Q&A Calls over 12 months following project completion.

These calls can be used to support you to make stronger brand and design decisions as you continue to grow. These 30-minute Quarterly Q&A Calls are perfect for chatting through questions like:

• “What’s the best layout for my business cards?"
• "Which logo variation is best to use here?"
• "How do I adapt this for Instagram?"

After your project is completed and final files are delivered, you are welcome to reach out with questions about the deliverables or technical file usage. 

I'm happy to provide guidance on:

• How to use or access the files provided
• Clarification on file formats and their intended uses
• Basic technical questions about the deliverables

This support is provided via email at no additional charge for queries related to using the deliverables as intended.

For enquiries that require further support, guidance or consultation beyond basic file usage, you can book a 1-hour Design & Strategy Consult ($280 AUD).

Paid consultations are required for:

• Strategic advice on applying your brand to new touchpoints
• Guidance on adapting designs for different platforms
• Defining font alternatives for your brand for other platforms
• How to apply your brand to Canva, Google Docs, or your website
• Design decision-making for new projects or extensions
• Troubleshooting complex design application issues
• Detailed walkthroughs of how to use design software
• Teaching you how to extract or modify design elements

Yes, for existing clients we can do this during a VIP Design Day ($1,680 AUD | $1,125 USD) or within our Hourly Design Packages (from $1,400 AUD | $938 USD).

Applying your brand to platforms like Canva, Google Docs, or websites involves:

• Setting up templates with your brand assets
• Configuring platform-specific settings
• Creating guidelines for proper application
• Teaching you how to use the templates effectively

Yes - I would love to! Once your project is completed and your final payment is received, I reserve the right to publish work from your project for portfolio usage.

This includes using artwork, mock-ups, concepts, and final designs on my website, blog, portfolio, social media channels (Instagram, LinkedIn), email newsletter, and marketing materials.

Typically, completed projects are published and shared approximately 3-6 months after project completion.

For packaging design projects, deliverables will typically include print-ready packaging artwork files prepared for your printer. Please note that the exact deliverables will depend on your Project Scope and outlined in your Project Quote.

Unless specified in your Project Quote, packaging design projects do NOT include:

• Individual illustrations extracted as separate brand assets
• Background patterns or textures as standalone files
• Icons or graphic elements as separate usable assets
• Typography layouts as editable templates
• Sections of text or design elements for separate use
• Editable source files for modification

If you require individual design elements (backgrounds, patterns, textures, icons, illustrations, typography layouts and/or other design elements) from your packaging files to be extracted and provided as brand assets, this typically requires additional work using Adobe Illustrator. 

If you know that you’ll require specific design elements from your packaging design files, please let me know before your project is completed and I can provide an Updated Project Quote for these additional deliverables.

As an alternative, if you have Adobe Illustrator skills, you may extract design elements yourself from the final files provided. However, please note that packaging files are optimised for print production and may not be structured for easy element extraction or appropriate for all design applications.

The files you receive are print-ready packaging artwork files optimised for production. They are not structured as editable templates for ongoing modifications.

If you need to make changes to your designs after project completion, you have 4 options:

• Book a VIP Design Day 
• Book an Hourly Design Package
• Request a custom quote for a larger design project
• Work with your own designer

You are responsible for covering the cost of font, image, illustration, or photography licenses used in your project.

Please note that these may be subject to commercial licensing laws.If you prefer to use commercial-free, royalty-free, or open-source options, please let me know and I can select from these alternatives instead.

You are responsible for conducting your own trademark searches and securing any necessary trademarks or intellectual property protections.I am not a lawyer and cannot provide legal advice on trademark availability or registration. Please seek legal counsel if you need recommendations on this.

Deposit:
Your deposit is due within 5 days after your Working Contract is signed and before your Project Start Date. This deposit amount is specified in your Project Quote.

Your deposit will need to be paid and received before I start your project. 

When I receive your deposit, it means that your project is officially booked into my calendar. Without this deposit, your Project Timeline may be delayed.

Subsequent payments:
For projects on payment plans, subsequent payments are due on the same date each month after the Working Contract is signed until your Project Quote has been paid in full. The amounts are detailed in your Project Quote.

If the project is delayed or there are changes to the timelines, the payment dates will remain unchanged.

My design process is comprised of 3 phases:

➊ Connect

➋ Conceptualise

➌ Create

Each phase is treated like a standalone project; you only pay for the phase you're booking, not all three upfront.

This phased approach exists because product businesses rarely move in straight lines. You might need time to work with manufacturers, get feedback from a retailer, or test concepts. Each phase holds space for your business' natural rhythm.

Payment plans (2-month and 4-month options) are available for all phases. Full investment details are in the Pricing Guide.

Pricing for all three phases is protected for 12 months from the date you sign your initial Phase 1 Project Quote. If you book all phases within this 12-month window, the original quoted pricing will be honoured for all phases.

Each phase is booked and paid for separately. You may move through phases at your own pace based on your business priorities, however all phases must be commenced within the 12-month window.

This phased approach gives you flexibility to move at your business's natural pace while protecting you from price increases as my business evolves.

Invoices are sent to your nominated email address and can be paid via credit card (Stripe). Australian clients can also make payment using an Australian Bank Deposit.

If you require more than 12 months to complete your project, please get in touch so we can work out a workable timeline for you.If phases are not booked within the 12-month period, any remaining phases may need to be re-quoted at current pricing and a new Updated Project Quote may be required based on current rates and offerings.

If payment is delayed beyond the due date on your invoice, I may need to pause your project or prioritise other committed work. A late fee of 10% will be added to your invoice so we can keep your timeline on track.

I totally understand that circumstances change. If you decide to cancel your project after paying your deposit and booking your design spot, refunds aren't possible once we've started work.

Your deposit and any additional design hours incurred above and beyond the amount up until the date of cancellation will be calculated and an invoice (if required) will be issued. We calculate the amount based on work completed on an hourly basis.

If there is a delay from my end and I am unable to complete your Design Project due to unforeseen circumstances and any work already completed can be used by another designer, a percentage can be refunded proportionally. We will work together to reach an agreed outcome which may involve a full or partial refund of your invoice.

During our project, we will use email for communication. If you send through an email, please allow 24 hours for a full response on business days (Monday to Friday 9 AM to 5 PM AEST/AEDT).

For emails sent outside of my business days and times (Saturday and Sunday), I will respond once I am back in my office.

I will always aim to deliver my best work and to work with you collaboratively in a way that provides the best outcome for your project. I will take the time to ensure our collaboration is as streamlined and effective as possible.

While it may take time for us to learn how we can work best together, I reserve the right to suspend a project if we cannot find a way to work together effectively to move your project forward.

This includes situations involving:

• Excessive micromanaging that prevents effective creative work
• Demonstrated lack of trust in the creative process or my expertise
• Inability to provide timely decisions or feedback that moves the project forward
• Behaviour that creates a non-collaborative or hostile working environment
• Repeated rejection of strategic recommendations without constructive discussion

To maintain the quality and depth of each project, I work with a maximum of 4 conscious founders at any given time for design projects (Emergence, Renaissance, or Exaltation).

This means that a Project Start Date may be subject to availability and offered on a first-come, first-served basis.

Project Timeline estimates may vary by offering, however here are some approximate timelines for our Signature Design Offerings

• Emergence: From 6 weeks
• Renaissance: From 8 weeks
• Exaltation: From 10 weeks

Project timelines may be affected by the following things:

• Timely delivery of required information, copy, content and materials from you
• Time taken to provide feedback and approvals
• Additional rounds of revisions beyond those included
• Your business priorities (product development, testing, regulatory approvals, etc.)
• Design project capacity and availability
• Public holidays, annual leave periods and personal days

I will provide timeline updates as the project progresses and communicate any anticipated changes to the original timeline estimate.

For phased projects, you may move through phases at your own pace based on your business priorities within a 12-month window.

This phased approach exists because product businesses rarely move in straight lines. You might need time to work with manufacturers, gather feedback from retailers or investors, or test concepts. Each phase holds space for your business' natural rhythm rather than rushing you through rigid timelines.

However, please note that pausing between phases may extend the overall completion of your Project Timeline and may require an Updated Project Quote if you leave projects for longer than 12 months.