Top view of nine pastel-colored rectangular bottles with round white caps embossed with the number 1, arranged in a 3x3 grid.Three green gradient skincare bottles of Seersify products on a textured green background.Four jars of Star Anise organic wholefoods broths and a glass cup with orange broth and lemon slices on cream-colored stones with a peach background.White tote bag hanging on a chair with text: 'A modern community for female founders MAKERS MINDSET meaningful business success, on your terms.'Colorful rectangular shampoo and conditioner bottles arranged with a poppy flower and citrus fruits on a beige background.Three amber glass spray bottles labeled Genki Pet aromatherapy oils for pets: stillness & calm, confidence & harmony, moving & soothing, on olive green background with pet logo.Bright orange tube of Restore Hand Cream standing upright on stacked beige stone slabs with green plant buds in the background against a cloudy sky.Colorful rectangular Hanami cosmetic nail polish box with floral patterns and text emphasizing eco-friendly beauty on a purple-pink gradient background.Baresop zero waste foaming body wash starter kit packaging showing 2 refill sachets equaling 2 bottles of hand wash, native desert lime and coconut scent, with a reusable pump bottle illustration and 'just add water' label.Two burgundy wellness business cards with gold and white text, featuring a flame and leaf logo, placed near a pool with greenery in the background.Orange and red package labeled 'Ceremonial Cacao' with blue front and tribal patterns on the side.Pattern of various colored pump bottles labeled with natural massage oil scents such as eucalyptus & sage, lavender & sandalwood, and peppermint & spearmint.Two amber glass bottles of Restore Hanami deeply nourishing nail serum with black droppers, floral designs, and labels stating Mandarin & Vanilla and Healthy, Hydrated Nails.Front side of business card with artwork showing two nude women sitting on rocks amid lush greenery and flowers, text reads 'Rubi Patricia Inner Sanctuary'; back side features small red flower illustration, website URL, and contact info fields.Container of Star Anise organic nourishing pumpkin soup with pumpkin slices and onions on a white surface.Two pink Hanami nail polish remover bottles with colorful floral designs and black caps on a pink gradient background.Two minimalist bottles labeled Shampoo and Pre-Workout placed on moss-covered rocks with green fern leaves in the background.Round tin container of Buds nail polish remover wipes with colorful flower and fruit illustrations on the label, set against a blue sky background.Close-up of a maroon box with gold floral border and beige ribbon that reads 'Illika ~ honouring approach to wellbeing' on tile floor.Person with long dark hair wearing a cream sweater with blue nautical design and text 'Del Mar Crew' and a navy blue cap, standing on a tree-lined city street.
Top view of nine pastel-colored rectangular bottles with round white caps embossed with the number 1, arranged in a 3x3 grid.Three green gradient skincare bottles of Seersify products on a textured green background.Four jars of Star Anise organic wholefoods broths and a glass cup with orange broth and lemon slices on cream-colored stones with a peach background.White tote bag hanging on a chair with text: 'A modern community for female founders MAKERS MINDSET meaningful business success, on your terms.'Colorful rectangular shampoo and conditioner bottles arranged with a poppy flower and citrus fruits on a beige background.Three amber glass spray bottles labeled Genki Pet aromatherapy oils for pets: stillness & calm, confidence & harmony, moving & soothing, on olive green background with pet logo.Bright orange tube of Restore Hand Cream standing upright on stacked beige stone slabs with green plant buds in the background against a cloudy sky.Colorful rectangular Hanami cosmetic nail polish box with floral patterns and text emphasizing eco-friendly beauty on a purple-pink gradient background.Baresop zero waste foaming body wash starter kit packaging showing 2 refill sachets equaling 2 bottles of hand wash, native desert lime and coconut scent, with a reusable pump bottle illustration and 'just add water' label.Two burgundy wellness business cards with gold and white text, featuring a flame and leaf logo, placed near a pool with greenery in the background.Orange and red package labeled 'Ceremonial Cacao' with blue front and tribal patterns on the side.Pattern of various colored pump bottles labeled with natural massage oil scents such as eucalyptus & sage, lavender & sandalwood, and peppermint & spearmint.Two amber glass bottles of Restore Hanami deeply nourishing nail serum with black droppers, floral designs, and labels stating Mandarin & Vanilla and Healthy, Hydrated Nails.Front side of business card with artwork showing two nude women sitting on rocks amid lush greenery and flowers, text reads 'Rubi Patricia Inner Sanctuary'; back side features small red flower illustration, website URL, and contact info fields.Container of Star Anise organic nourishing pumpkin soup with pumpkin slices and onions on a white surface.Two pink Hanami nail polish remover bottles with colorful floral designs and black caps on a pink gradient background.Two minimalist bottles labeled Shampoo and Pre-Workout placed on moss-covered rocks with green fern leaves in the background.Round tin container of Buds nail polish remover wipes with colorful flower and fruit illustrations on the label, set against a blue sky background.Close-up of a maroon box with gold floral border and beige ribbon that reads 'Illika ~ honouring approach to wellbeing' on tile floor.Person with long dark hair wearing a cream sweater with blue nautical design and text 'Del Mar Crew' and a navy blue cap, standing on a tree-lined city street.

You are booked in!

I can't wait to chat with you! Thank you for booking your call! I'm really looking forward to connecting and chatting with you soon!

Jo ChunYan Brand Designer & Coach

I'll help you get the ✷YES✷ from your investors, retailers & dream customers.

Let's make your brand and mission impossible to ignore

I'm Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate. I’m also the founder of Jo ChunYan Design Studio.

My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.

I've spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.

I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.

After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✷YES!✷.

My experience has shaped my approach to design, a place where intuition and strategy collide.

Think: functional, warm, humanist design that intentionally connects with your customer at every level in your brand world.

Smooth, pearlescent seashell with a spiral shape and subtle light reflections.

15+
Years

Branding, packaging & FMCG from Unilever, Twinings to conscious brands

Abstract soft-focus blend of green, blue, and light peach colors with a textured glass effect.
Close-up of a single round pearl with iridescent white and creamy colors on a transparent background.

200+
Products

Launched into retail across food, beverage, health & wellness

Colorful abstract Renaissance-style tile pattern with soft blur and frosted texture effect.
Close-up of a pearlescent abalone shell with natural iridescent patterns and holes along one edge.

300+
Clients

Served across packaging & brand design & business mentoring

Blurred multicolored background with soft pastel shades of orange, pink, blue, and green.

Kind Words

From Design clients

Jo’s organization made the entire process seamless.

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Each design decision added so much more depth and texture to the overall meaning behind the work.

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Jo is an incredibly attentive and organized strategist and designer... qualities that are rare to find together in the creative space.

From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

Jo taps into exactly what I need at the time even if I don’t know it myself.

Jo is no ordinary designer.

Thanks to Jo's work, we have a brand that's aligned to how we see ourselves, and how we want the world to see us.

Working with Jo as my designer has been a dream.

Jo’s intuitive creativity is nothing I've experienced before.

Jo captures the heart of a brand with designs that feel intentional, joyful, and impossibly spot-on.

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

Jo will empower you to create something together that is far better than you could ever imagine.

I had tears of joy as I opened the final version of the designs.

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Sales lifted immediately, stockists commented on how fresh and fun the range looks, and the whole line now feels cohesive and professional in a way I’d been dreaming about.

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

We introduced our first paid offerings, which marked a major milestone for the platform.

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Jo was an absolute dream to work with!

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward.

We loved working with Jo, and her blend of creative vision and strategic thinking is amazing.

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

The customer feedback has been overwhelmingly positive, and the whole collection now fits seamlessly into the 'Buds universe'.

Curious about how working together can build your brand's presence & impact in the world?

Download the Pricing Guide to learn more about my design offerings.

You'll also get Conscious Curations — monthly packaging deep dives and creative rituals for running a conscious business.

LET'S WORK TOGETHER

Design that makes your brand and mission impossible to ignore

Let's work together
Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.