You are booked in!

I can't wait to chat with you! Thank you for booking your call! I'm really looking forward to connecting and chatting with you soon!

Jo ChunYan Brand Designer & Coach

I'll help you get the ✷YES✷ from your investors, retailers & dream customers.

Let's make your brand and mission impossible to ignore

I'm Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate. I’m also the founder of Jo ChunYan Design Studio.

My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.

I've spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.

I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.

After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✷YES!✷.

My experience has shaped my approach to design, a place where intuition and strategy collide.

Think: functional, warm, humanist design that intentionally connects with your customer at every level in your brand world.

15+
Years

Branding, packaging & FMCG from Unilever, Twinings to conscious brands

200+
Products

Launched into retail across food, beverage, health & wellness

300+
Clients

Served across packaging & brand design & business mentoring

Kind Words

From Design clients

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Jo is the perfect blend of branding strategist and designer. We were so impressed by the depth and detail she provided us. Jo translated our intentions with her strategic questions and elevated our brand with stunning visuals.

Jo will empower you to create something together that is far better than you could ever imagine.

Being an intuition coach, it was clear from the outset that Jo would totally understand what we wanted to create. It was such a joyful process of co-creation with her and we really felt like a team working towards birthing a shared vision. Jo is absolutely the best co-creator we have ever worked with.

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

This journey has brought me great clarity about both myself and my brand and the future direction of my business. If you are a small business like mine, I get cashflow is a challenge and everyone tells you competing things about what to spend your hard earned on. THIS is what you spend your money on! Getting clear about your brand and ensuring that clarity is beautifully, professionally and warm heartedly expressed to the world.

Jo had immaculate attention to detail, and she was able to create what I envisioned for my brand -  not an easy task due to my perfectionism. I would highly recommend Jo for all your creative wants and desires as she is with you every step of the process.

I had tears of joy as I opened the final version of the designs.

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

Jo taps into exactly what I need at the time even if I don’t know it myself.

Before I started my sessions with Jo, I was feeling very stuck in my life, and I was feeling lost. The transformation I witnessed during our sessions, was in my ability to access my intuition and learning to trust in it. I’ve learnt to let go of trying to control everything, and as a result, I feel a sense of deep connection and calmness.

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Each design decision added so much more depth and texture to the overall meaning behind the work.

She held a sacred container for us to move through this beautiful creative process together. I felt listened to as Jo was as invested in the final product as I was. I could feel the intention behind Jo’s design and guidance; knowing that all our design decisions came from this place added so much more depth and texture to the overall meaning behind the work. It has been a wonderful co-creative experience working with Jo and I’m excited for all the things that we will create together in future.

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Jo took the vision and intuitively crafted it into EXACTLY what I was after. She is talented, extremely professional, and a fantastic communicator and was a pleasure to deal with. She made the process effortless. I highly recommend Jo! She is my go-to designer.

Jo went above and beyond to make sure I was supported throughout our design process and after the completion of our collaboration. I highly recommend Jo to anyone who wants a truly unique representation of their work.

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Jo is a true gem. Her intuition and skill are unparalleled. She swiftly understood what we need and was able to express what we wanted to communicate. I'm looking forward to working with her again in the future, and highly recommend her.

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

My logo, business card and other design elements is a perfect fit for my business for years to come. Working with Jo felt like having a loving wise guide by my side supporting me and easing the transition as I make the leap into the world of business ownership.

Jo is no ordinary designer.

I felt completely supported. Her process is detailed and meticulous in the best way. I’m so sincerely grateful that she put so much energy into my branding.

Jo guided us through an intuitive branding process that helped us discover what we wanted our logo to express. The final design is reflective of the organised, inspired work we do with clients.

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Jo’s intuitive creativity is nothing I've experienced before.

Jo was so in tune with what I wanted to convey with my branding. Not only from a design perspective but also with the feeling and message I wanted to evoke. I would have no hesitation recommending Jo to anyone looking for a soulful, talented and intuitive designer for their next project.

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Her ability to tune in and understand exactly what aesthetic and feel you are going for is second to none. From beginning to end, Jo was so responsive and provided great feedback and counsel.

Her talent extends beyond her technical expertise, which makes the creative process with her clients really unique. Jo uses her intuition, warmth, attention to detail, passion, creative flair and business acumen to design the perfect solution for her clients.

I loved the approach Jo provided to capture the essence of what each design required. And at each step of the process, she provided alternatives and made sure we stayed on track and that everything was delivered on time and to specification! I couldn't be happier with the final designs she created!

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Exciting, wonder-filled, creative, magical and awwwww-inducing. This little creatrix is uber-intuitive and nurturing. She took my dreams, grounded them into physical existence and elevated them with her signature style of awesome-sorcery. There’s an indescribable quality to her work that calls to a deeper part of you. The whole dream-weaving, drawing board and design process was smooth and streamlined and her communication, crystal clear.


Working with Jo as my designer has been a dream.

What I love about working with Jo is that I get to be a part of the design process. She gently guides, suggests and brings visions to life.

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

I can’t recommend Jo’s work highly enough. She’s incredibly intuitive (this is definitely one of her wonderful strengths), she worked with me to create a beautiful new logo for our Awakened Woman Life Mastery Program. She’s incredibly detailed and she took on board everything I was trying to encapsulate and created a beautiful stunning logo which represents my transformational program and the journey of transformation I take the women on.

Jo was an absolute dream to work with!

I love that Jo works so intuitively. She can feel and sense what you are wanting to create and has an incredible way of bringing it to life in an even better way than you imagined. The whole process flowed so effortlessly.


I have worked with Jo on a couple of websites, me as the developer and Jo as the site designer. She is by far one of my all time, favourite designers. She is not only extremely talented in design, but also very organised, professional, and an absolute dream to work with.

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.