^{I'm Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate. I’m also the founder of Jo ChunYan Design Studio.}

^{My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.}

‍

I've spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.

I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.

After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✷YES!✷.

My experience has shaped my approach to design, a place where intuition and strategy collide.

Think: functional, warm, humanist design that intentionally connects with your customer at every level in your brand world.