^{I'm Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate. I’m also the founder of Jo ChunYan Design Studio.}

^{My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.}

^{I've spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.}

^{I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.}

^{After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✷YES!✷.}

^{My experience has shaped my approach to design, a place where intuition and strategy collide.}

^{Think: functional, warm, humanist design that intentionally connects with your customer at every level in your brand world.}