Top view of nine pastel-colored rectangular bottles with round white caps embossed with the number 1, arranged in a 3x3 grid.Three green gradient skincare bottles of Seersify products on a textured green background.Four jars of Star Anise organic wholefoods broths and a glass cup with orange broth and lemon slices on cream-colored stones with a peach background.White tote bag hanging on a chair with text: 'A modern community for female founders MAKERS MINDSET meaningful business success, on your terms.'Colorful rectangular shampoo and conditioner bottles arranged with a poppy flower and citrus fruits on a beige background.Three amber glass spray bottles labeled Genki Pet aromatherapy oils for pets: stillness & calm, confidence & harmony, moving & soothing, on olive green background with pet logo.Bright orange tube of Restore Hand Cream standing upright on stacked beige stone slabs with green plant buds in the background against a cloudy sky.Colorful rectangular Hanami cosmetic nail polish box with floral patterns and text emphasizing eco-friendly beauty on a purple-pink gradient background.Baresop zero waste foaming body wash starter kit packaging showing 2 refill sachets equaling 2 bottles of hand wash, native desert lime and coconut scent, with a reusable pump bottle illustration and 'just add water' label.Two burgundy wellness business cards with gold and white text, featuring a flame and leaf logo, placed near a pool with greenery in the background.Orange and red package labeled 'Ceremonial Cacao' with blue front and tribal patterns on the side.Pattern of various colored pump bottles labeled with natural massage oil scents such as eucalyptus & sage, lavender & sandalwood, and peppermint & spearmint.Two amber glass bottles of Restore Hanami deeply nourishing nail serum with black droppers, floral designs, and labels stating Mandarin & Vanilla and Healthy, Hydrated Nails.Front side of business card with artwork showing two nude women sitting on rocks amid lush greenery and flowers, text reads 'Rubi Patricia Inner Sanctuary'; back side features small red flower illustration, website URL, and contact info fields.Container of Star Anise organic nourishing pumpkin soup with pumpkin slices and onions on a white surface.Two pink Hanami nail polish remover bottles with colorful floral designs and black caps on a pink gradient background.Two minimalist bottles labeled Shampoo and Pre-Workout placed on moss-covered rocks with green fern leaves in the background.Round tin container of Buds nail polish remover wipes with colorful flower and fruit illustrations on the label, set against a blue sky background.Close-up of a maroon box with gold floral border and beige ribbon that reads 'Illika ~ honouring approach to wellbeing' on tile floor.Person with long dark hair wearing a cream sweater with blue nautical design and text 'Del Mar Crew' and a navy blue cap, standing on a tree-lined city street.
Top view of nine pastel-colored rectangular bottles with round white caps embossed with the number 1, arranged in a 3x3 grid.Three green gradient skincare bottles of Seersify products on a textured green background.Four jars of Star Anise organic wholefoods broths and a glass cup with orange broth and lemon slices on cream-colored stones with a peach background.White tote bag hanging on a chair with text: 'A modern community for female founders MAKERS MINDSET meaningful business success, on your terms.'Colorful rectangular shampoo and conditioner bottles arranged with a poppy flower and citrus fruits on a beige background.Three amber glass spray bottles labeled Genki Pet aromatherapy oils for pets: stillness & calm, confidence & harmony, moving & soothing, on olive green background with pet logo.Bright orange tube of Restore Hand Cream standing upright on stacked beige stone slabs with green plant buds in the background against a cloudy sky.Colorful rectangular Hanami cosmetic nail polish box with floral patterns and text emphasizing eco-friendly beauty on a purple-pink gradient background.Baresop zero waste foaming body wash starter kit packaging showing 2 refill sachets equaling 2 bottles of hand wash, native desert lime and coconut scent, with a reusable pump bottle illustration and 'just add water' label.Two burgundy wellness business cards with gold and white text, featuring a flame and leaf logo, placed near a pool with greenery in the background.Orange and red package labeled 'Ceremonial Cacao' with blue front and tribal patterns on the side.Pattern of various colored pump bottles labeled with natural massage oil scents such as eucalyptus & sage, lavender & sandalwood, and peppermint & spearmint.Two amber glass bottles of Restore Hanami deeply nourishing nail serum with black droppers, floral designs, and labels stating Mandarin & Vanilla and Healthy, Hydrated Nails.Front side of business card with artwork showing two nude women sitting on rocks amid lush greenery and flowers, text reads 'Rubi Patricia Inner Sanctuary'; back side features small red flower illustration, website URL, and contact info fields.Container of Star Anise organic nourishing pumpkin soup with pumpkin slices and onions on a white surface.Two pink Hanami nail polish remover bottles with colorful floral designs and black caps on a pink gradient background.Two minimalist bottles labeled Shampoo and Pre-Workout placed on moss-covered rocks with green fern leaves in the background.Round tin container of Buds nail polish remover wipes with colorful flower and fruit illustrations on the label, set against a blue sky background.Close-up of a maroon box with gold floral border and beige ribbon that reads 'Illika ~ honouring approach to wellbeing' on tile floor.Person with long dark hair wearing a cream sweater with blue nautical design and text 'Del Mar Crew' and a navy blue cap, standing on a tree-lined city street.

You are booked in!

I can't wait to chat with you! Thank you for booking your call! I'm really looking forward to connecting and chatting with you soon!

Jo ChunYan Brand Designer & Coach

I'll help you get the ✷YES✷ from your investors, retailers & dream customers.

Let's make your brand and mission impossible to ignore

I'm Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate. I’m also the founder of Jo ChunYan Design Studio.

My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.

I've spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.

I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.

After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✷YES!✷.

My experience has shaped my approach to design, a place where intuition and strategy collide.

Think: functional, warm, humanist design that intentionally connects with your customer at every level in your brand world.

Smooth, pearlescent seashell with a spiral shape and subtle light reflections.

15+
Years

Branding, packaging & FMCG from Unilever, Twinings to conscious brands

Abstract soft-focus blend of green, blue, and light peach colors with a textured glass effect.
Close-up of a single round pearl with iridescent white and creamy colors on a transparent background.

200+
Products

Launched into retail across food, beverage, health & wellness

Colorful abstract Renaissance-style tile pattern with soft blur and frosted texture effect.
Close-up of a pearlescent abalone shell with natural iridescent patterns and holes along one edge.

300+
Clients

Served across packaging & brand design & business mentoring

Blurred multicolored background with soft pastel shades of orange, pink, blue, and green.

Kind Words

From Design clients

Clear, simple, easy to understand and offers deeply transforming information

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Jo is results-oriented, insightful and enormously encouraging as a coach. She provides a clear pathway forwards; elegant and curated.

The Intuition Journal led me to a deeper dive into what intuition mean to me.

A beautiful tool to use in all areas of life, especially combining it with our careers, our “work” and purpose

I had tears of joy as I opened the final version of the designs.

Helps one to move through the plateau & come back to flow

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Love it! Absolutely love this journal. Worth every penny

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

This coaching journey helped me reroute my energy into routines and daily life structures that allowed my best self to show up everyday.

I had an incredible experience working with Jo as my mentor. Her patience, knowledge, and insights on website design and UX/UI were invaluable. She also shared fantastic content ideas. Thanks again Jo!

The customer feedback has been overwhelmingly positive, and the whole collection now fits seamlessly into the 'Buds universe'.

Such a charming way to connect with one’s intuition on another level

Jo was an absolute dream to work with!

Thanks Jo, both times your advice has been 10/10. Highly recommend.

I absolutely loved working with Jo and I can highly recommend to other business owners needing some heart- centred guidance and support.

Jo captures the heart of a brand with designs that feel intentional, joyful, and impossibly spot-on.

Jo’s intuitive creativity is nothing I've experienced before.

The series gave me a renewed sense of purpose and that I can finish something that I start!

I like the design, feel, pages and general first impressions of receiving and handling this book.  I will look forward to using it.

We introduced our first paid offerings, which marked a major milestone for the platform.

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Great expertise, insights and advice. A very constructive experience.

From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

Each design decision added so much more depth and texture to the overall meaning behind the work.

Simple & powerful at the same time!

Sales lifted immediately, stockists commented on how fresh and fun the range looks, and the whole line now feels cohesive and professional in a way I’d been dreaming about.

Jo will empower you to create something together that is far better than you could ever imagine.

Jo taps into exactly what I need at the time even if I don’t know it myself.

Jo is an incredibly attentive and organized strategist and designer... qualities that are rare to find together in the creative space.

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Jo’s organization made the entire process seamless.

Connects us to why we are here and why we do what we do

Jo is no ordinary designer.

Working with Jo as my designer has been a dream.

We loved working with Jo, and her blend of creative vision and strategic thinking is amazing.

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

If you feel like exploring your intuition, this workbook might be just what you're looking for

Thanks to Jo's work, we have a brand that's aligned to how we see ourselves, and how we want the world to see us.

Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward.

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Jo was so knowledgable and helpful. She is a wonderful mentor and gets through a lot of application/information. Would highly recommend Jo.

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Curious about how working together can build your brand's presence & impact in the world?

Download the Pricing Guide to learn more about my design offerings.

You'll also get Conscious Curations — monthly packaging deep dives and creative rituals for running a conscious business.

LET'S WORK TOGETHER

Design that makes your brand and mission impossible to ignore

Let's work together
Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.