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Jo ChunYan Brand Designer & Coach

I'll help you get the ✷YES✷ from your investors, retailers & dream customers.

Let's make your brand and mission impossible to ignore

I'm Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate. I’m also the founder of Jo ChunYan Design Studio.

My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.

I've spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing.

I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.

After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✷YES!✷.

My experience has shaped my approach to design, a place where intuition and strategy collide.

Think: functional, warm, humanist design that intentionally connects with your customer at every level in your brand world.

15+
Years

Branding, packaging & FMCG from Unilever, Twinings to conscious brands

200+
Products

Launched into retail across food, beverage, health & wellness

300+
Clients

Served across packaging & brand design & business mentoring

Kind Words

From Design clients

She encouraged me to experiment with authentic ways to make active changes in my life and inspired me to challenge my old beliefs and live my life a little more playfully. I now have a clear understanding on where I need to spend my energy and what to prioritise and feel empowered knowing that the values I chose to live by is going to continue to support me to feel more in alignment in my life.

Jo has been so helpful in assisting with the challenges I was facing as a multi-passionate creative and helped me gain some much needed clarity.  I felt very supported as Jo navigated how we could begin diffusing the noise of too many ideas and get clear on one simple strategy to follow.I really benefited from her expert knowledge, empathic nature and intuitive approach.

Jo has been a tremendous help for my business. Jo helped me define an appropriate brand archetype and create framework for my branding. She was able to quickly understood the needs of my business and how to connect to my target market. I feel much better about areas of my business that I was unsure about. Thanks so much. I highly recommend Jo!

Thanks Jo, both times your advice has been 10/10. Highly recommend.

This coaching journey helped me reroute my energy into routines and daily life structures that allowed my best self to show up everyday.

My biggest challenge prior to working with Jo was learning how to commit to myself and create discipline in my practices. Working with Jo helped ease this fear because she was a constant source for grounding my vision. I could see the progress I was making forward after each call. Jo helped me get into better alignment with my energetic phases while also guiding me to tools, software and programs to ease my creative journey forward.

Jo was so knowledgable and helpful. She is a wonderful mentor and gets through a lot of application/information. Would highly recommend Jo.

I had an incredible experience working with Jo as my mentor. Her patience, knowledge, and insights on website design and UX/UI were invaluable. She also shared fantastic content ideas. Thanks again Jo!

She helped me with my brand archetype and personality like no other mentor has and now I feel like I know the real essence of my brand so much more. She has helped me plan effective and affordable ways to market my brand by prioritizing on what needs to be worked on first, to not waste time. She also helped me with product and pricing suggestions.

Jo is results-oriented, insightful and enormously encouraging as a coach. She provides a clear pathway forwards; elegant and curated.

This coaching series required me to face the ways I had been holding myself back from the creative expression I craved. Jo kept me action-orientated, and kept me focused on myself and pushed me to re-look at my working habits.

I feel so fortunate and thankful to have Jo ChunYan mentor me on my business branding journey.  It was so amazing how Jo guided me step by step to get more clarity about my offerings in my business and help me not just redesign my brand but also my new website. Highly recommend. Thank you Jo!

I absolutely loved working with Jo and I can highly recommend to other business owners needing some heart- centred guidance and support.

The series gave me a renewed sense of purpose and that I can finish something that I start!

This coaching series gave me deep insight into how I behave, how much was on my plate and helped me prioritise the things that were important to me first. It gave me the tools to support me to achieve all my dreams!

Jo is amazingly intuitive and has a keen eye on what's progressive and how you can fit your brand in the modern landscape whilst honouring your true nature. I loved our session, it works within my own work of finding your individual expression. Thank you for your guidance and enthusiasm. It was a a really fun session.

Jo’s caring, grounded energy, wise and thoughtful coaching continues to give me the courage to set gorgeous self-care rituals, act intentionally and let my intuition take the steering wheel. I will forever be grateful for my coaching sessions with Jo.

Great expertise, insights and advice. A very constructive experience.

Curious about how working together can build your brand's presence & impact in the world?

Download the Pricing Guide to learn more about my design offerings.

You'll also get Conscious Curations — monthly packaging deep dives and creative rituals for running a conscious business.

LET'S WORK TOGETHER

Design that makes your brand and mission impossible to ignore

Let's chat
Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.