For conscious product founders
Timestamps
So you can zip straight to the sections you need!
0:00 Introduction
5:15 Where are you currently in your biz journey?
8:09 The 2 keys for your business
8:52 Key 1: Mindset & Identity Shifting
12:59 Key 2: Strategy & 2 Core Goals
14:14 Ideal Customer x Brand x Product = Packaging Power
16:16 Packaging water & Why this works
18:15 Packaging gourmet pasta sauces & Why this doesn't work
19:52 Brand & packaging strategy framework
20:44 Strategy 1: What your customers want to see on your packaging
25:55 Strategy 2: How to differentiate in your niche
33:39 Strategy 3: Creating efficiencies with packaging architecture
38:39 Aligning the right strategy with right mindset
40:22 Take the next step for your audit
Resource Download
These Packaging Power: Strategy Worksheets will help you define the Customer Purchase Drivers and the points of Differentiation for your packaging.
Here’s your next step
Book your Free Packaging & Brand Audit
Let’s chat further to go over your packaging strategy and see how it aligns with your brand and offering so you can grow and scale your business.
Curious about how working together can build your brand's presence & impact in the world?
Download the Pricing Guide to learn more about my design offerings.
You'll also get Conscious Curations — monthly packaging deep dives and creative rituals for running a conscious business.
