Timestamps

So you can zip straight to the sections you need!

0:00 Introduction
5:15 Where are you currently in your biz journey?
8:09 The 2 keys for your business
8:52 Key 1: Mindset & Identity Shifting
12:59 Key 2: Strategy & 2 Core Goals
14:14 Ideal Customer x Brand x Product = Packaging Power
16:16 Packaging water & Why this works
18:15 Packaging gourmet pasta sauces & Why this doesn't work
19:52 Brand & packaging strategy framework
20:44 Strategy 1: What your customers want to see on your packaging
25:55 Strategy 2: How to differentiate in your niche
33:39 Strategy 3: Creating efficiencies with packaging architecture
38:39 Aligning the right strategy with right mindset
40:22 Take the next step for your audit

Resource Download

These Packaging Power: Strategy Worksheets will help you define the Customer Purchase Drivers and the points of Differentiation for your packaging.

Here’s your next step

Book your Free Packaging & Brand Audit

Let’s chat further to go over your packaging strategy and see how it aligns with your brand and offering so you can grow and scale your business.