For conscious
product founders

Timestamps

So you can zip straight to the sections you need!

0:00 Introduction
5:15 Where are you currently in your biz journey?
8:09 The 2 keys for your business
8:52 Key 1: Mindset & Identity Shifting
12:59 Key 2: Strategy & 2 Core Goals
14:14 Ideal Customer x Brand x Product = Packaging Power
16:16 Packaging water & Why this works
18:15 Packaging gourmet pasta sauces & Why this doesn't work
19:52 Brand & packaging strategy framework
20:44 Strategy 1: What your customers want to see on your packaging
25:55 Strategy 2: How to differentiate in your niche
33:39 Strategy 3: Creating efficiencies with packaging architecture
38:39 Aligning the right strategy with right mindset
40:22 Take the next step for your audit

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Resource Download

These Packaging Power: Strategy Worksheets will help you define the Customer Purchase Drivers and the points of Differentiation for your packaging.