For conscious
product founders

Timestamps

So you can zip straight to the sections you need!

0:00 Introduction
4:58 Where are you currently in your biz journey?
6:55 The 2 keys for your business
7:28 Key 1: Mindset & Identity Shifting
11:56 Key 2: Strategy & 2 Core Goals
12:41 Ideal Customer x Brand x Product = Packaging Power
14:34 Example: Packaging water & Why this works
16:34 Example: Packaging gourmet pasta sauces & Why this doesn't work
18:16 Brand & packaging strategy framework
19:00 Strategy 1: Get clear on your brand personality
26:28 Strategy 2: What your customers want to see on your packaging
33:50 Aligning the right strategy with right mindset
35:54 Book in your free strategy consult

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Mentioned resource

Check out this training to learn more about The Magic of Brand Archetypes

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Resource Download

These Packaging Power: Strategy Worksheets will help you define the Customer Purchase Drivers and the points of Differentiation for your packaging.