For conscious product founders
Timestamps
So you can zip straight to the sections you need!
0:00 Introduction
4:58 Where are you currently in your biz journey?
6:55 The 2 keys for your business
7:28 Key 1: Mindset & Identity Shifting
11:56 Key 2: Strategy & 2 Core Goals
12:41 Ideal Customer x Brand x Product = Packaging Power
14:34 Example: Packaging water & Why this works
16:34 Example: Packaging gourmet pasta sauces & Why this doesn't work
18:16 Brand & packaging strategy framework
19:00 Strategy 1: Get clear on your brand personality
26:28 Strategy 2: What your customers want to see on your packaging
33:50 Aligning the right strategy with right mindset
35:54 Book in your free strategy consult
Mentioned resource
Check out this training to learn more about The Magic of Brand Archetypes
Resource Download
These Packaging Power: Strategy Worksheets will help you define the Customer Purchase Drivers and the points of Differentiation for your packaging.
Here’s your next step
Book your Free Packaging Strategy Consult
Let’s chat further to go over your packaging strategy and see how it aligns with your brand and offering so you can prepare for a successful launch.
Curious about how working together can build your brand's presence & impact in the world?
Download the Pricing Guide to learn more about my design offerings.
You'll also get Conscious Curations — monthly packaging deep dives and creative rituals for running a conscious business.
