Timestamps

So you can zip straight to the sections you need!

0:00 Introduction
4:27 Lean into the unique, personality of your brand
5:33 Let's dive into Brand Personality Archetypes
8:43 Archetype personality traits
11:18 Mistake #1: You use only one archetype in your brand
12:04 Mistake #2: You ignore the archetypes of your customer
12:49 Mistake #3: You don't apply archetypes to your brand touchpoints
13:16 Example of the Explorer archetype
14:12 Applying the Explorer archetype to your brand touchpoints
18:46 Define your Brand Archetype Blend exercise
22:36 Download your worksheet

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This Brand Archetype Worksheet and Guide will help you define your Brand Archetype Blend so you can express it uniquely in your brand's personality.