Star Anise

Bringing nutrient-dense traditional wholefoods back to the modern table for vibrant health and longevity

Business or industry
Health food
Project scope

Branding and packaging design

Background & details

Star Anise Organics is offers hand-crafted, traditionally prepared and wholefoods and nourishing broths for holistically minded individuals. Star Anise Organic's founder, Soulla is on a mission is to inspire a growing global community to lead a more nourishing and conscious, and less toxic, life.

Star Anise

the challenge & objective

The main challenge was to create a cohesive, recognisable rebrand for Star Anise's entire product suite so that it could stand out in store and have stronger resonance and recognition with their ideal customers.

The new packaging system needed to feel fresh, contemporary, bright, friendly and premium at the same time, whilst allowing for flexibility and adaptability to work with different layouts and varying amounts of information on the packaging.

the strategy & result

To allow for flexibility on the packaging, whilst also ensuring that the overall branding was visually cohesive across the board, we crafted a structured layout that could be changed and altered depending on the product.

To create differentiation and a strong market positioning we opted for a bold, bright, warm palette and blended contemporary, minimalism with traditional, typewriter typefaces as a reference to the traditional cooking methods that Soulla and her team use in each of her recipes.

Just a *few* of the brands I have worked with

Star Anise

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