for vision-focused brand founders
packaging & brand design
Star Anise Organics
Star Anise Organics
Project info
client Background
Star Anise Organics offers hand-crafted, traditionally prepared and wholefoods and nourishing broths for holistically minded individuals. Star Anise Organic's founder, Soulla, is on a mission to inspire a growing global community to lead a more nutritious, conscious, and less toxic life.
Credits & Collaborations
Business strategy: Growth Builders
Photography by: Becca Crawford
CLIENT:
Star Anise Organics
Industry or location
Health foods for gut health
Project scope
Packaging design, brand refresh
Bringing nutrient-dense traditional wholefoods back to the modern table for vibrant health and longevity
Objective and goals
The main challenge and project brief was to create a cohesive, recognisable rebrand for Star Anise's entire product suite. Soulla wanted her products to stand out proudly in stores and deliver visual impact and brand recognition to her customers.
The new packaging needed to feel fresh, contemporary, bright, friendly and premium whilst allowing for flexibility and adaptability to work with different layouts and varying amounts of information on the packaging.
The Design
Business strategy: Growth Builders
Photography by: Becca Crawford
Strategy and results
To allow for flexibility in the packaging, we designed a structured layout that could hold the information architecture of each product and range. The structure could be changed and altered depending on the product and the size of the label.
We opted for a bold, warm palette to create differentiation and a distinctive market positioning for Star Anise. We blended contemporary minimalism with the traditional typewriter typeface that Star Anise featured heavily on their products. The typeface references the traditional cooking methods that Soulla and her team use in the recipes.
Kind words
Star Anise Organics
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.