Branding and packaging design
Star Anise Organics is offers hand-crafted, traditionally prepared and wholefoods and nourishing broths for holistically minded individuals. Star Anise Organic's founder, Soulla is on a mission is to inspire a growing global community to lead a more nourishing and conscious, and less toxic, life.
The main challenge was to create a cohesive, recognisable rebrand for Star Anise's entire product suite so that it could stand out in store and have stronger resonance and recognition with their ideal customers.
The new packaging system needed to feel fresh, contemporary, bright, friendly and premium at the same time, whilst allowing for flexibility and adaptability to work with different layouts and varying amounts of information on the packaging.
To allow for flexibility on the packaging, whilst also ensuring that the overall branding was visually cohesive across the board, we crafted a structured layout that could be changed and altered depending on the product.
To create differentiation and a strong market positioning we opted for a bold, bright, warm palette and blended contemporary, minimalism with traditional, typewriter typefaces as a reference to the traditional cooking methods that Soulla and her team use in each of her recipes.