for vision-focused brand founders
packaging & brand design
Seersify
Seersify
Project info
client Background
Patti, the founder of Seersify, approached me to create the packaging for her Glow serum and Glow balm products. Seersify already had an existing logo suite, selected fonts and a colour palette; however, some of the elements needed to be updated and refreshed to make it workable for the product and the desired look and feel of the packaging.
Credits & Collaborations
Illustrations: Rubi Patricia
CLIENT:
Seersify
Industry or location
Skincare
Project scope
Packaging design, brand refresh
Age gracefully and naturally. For youthful, rejuvenated skin that glows from within.
Objective and goals
Patti, the founder of Seersify, approached me to create the packaging for her Glow serum and Glow balm products. Seersify already had an existing logo suite, selected fonts and a colour palette; however, some elements needed to be updated and refreshed to make it workable for the product and the desired look and feel of the packaging.
Stylescape & Creative Direction
We were inspired by a clean, minimalist look and feel that used grassy greens and texture for differentiation. It needed to capture the lightness, freshness and vitality that comes from a new spring day.
The Design
Illustrations: Rubi Patricia
Strategy and results
We updated the colour palette by bringing in more brightness and increasing the contrast. This allowed us to use bright, grassy greens to give the packaging that feeling of rejuvenation, lightness and vitality, like coming into spring. A deeper, darker green was used for the text and provides a strong contrast without the harshness of using black.
We created a green gradient effect with a subtle frosted glassy texture for the range to stand out visually from other similar products in the niche. This green gradient would be distinctive for each product but still create a cohesive brand presence.
Kind words
Seersify
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.