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packaging & brand design
Genki Pet
Genki Pet
Project info
client Background
Genki Pet offers aromatherapeutic essential oil sprays that pet owners can use with their pets to promote calm, soothe anxiety and supports confident socialisation. I love these products for my dog and was delighted to work with Rachel on rebranding and designing the packaging labels for her spritzes.
Credits & Collaborations
CLIENT:
Genki Pet
Industry or location
Pet care
Project scope
Packaging design, brand design
Essential oils and aromatherapy sprays for calmer, happier pets and their humans
Objective and goals
Genki Pet came with an older logo which required updating. We knew that we wanted the new logo to feel more mature and sophisticated and less comic-like. We wanted it to feel like an illustrated stamp which could be applied to other brand touch-points. We also wanted to bring in references to the brand's focus on using natural ingredients in the colour palette whilst communicating the feeling of calmness and relaxation.
The packaging labels needed to feel premium and professional for sale in eco-friendly gift stores.
The Design
Strategy and results
We created a logo suite which included the type-based logo and logo mark in various arrangements so Rachel could use the right format for her various touchpoints, such as her website, social media and packaging. We refined the original concept of the logo mark, simplifying it down to lighter, calmer, organic brushstrokes. Hence, it feels more cohesive with the overall hand-crafted quality of the brand.
We paired the logos with a colour palette inspired by the Australian landscape and natural botanical ingredients. We applied this concept of the layered landscape to create the background illustration for the packaging label and created icons in the same style as the logo mark.
Kind words
Genki Pet
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.