Genki Pet

Essential oils for calmer, happier pets

Genki Pet

Essential oils for calmer, happier pets

Project info

client Background

Genki Pet offers aromatherapeutic essential oil sprays that pet owners can use with their pets to promote calm, soothe anxiety and supports confident socialisation. I love these products for my dog and was delighted to work with Rachel on rebranding and designing the packaging labels for her spritzes.

Credits & Collaborations

Genki Pet

Industry or location

Pet care

Project scope

Packaging design, brand design

Essential oils and aromatherapy sprays for calmer, happier pets and their humans

Objective and goals

Genki Pet came with an older logo which required updating. We knew that we wanted the new logo to feel more mature and sophisticated and less comic-like. We wanted it to feel like an illustrated stamp which could be applied to other brand touch-points. We also wanted to bring in references to the brand's focus on using natural ingredients in the colour palette whilst communicating the feeling of calmness and relaxation.

The packaging labels needed to feel premium and professional for sale in eco-friendly gift stores.

The Design

Strategy and results

We created a logo suite which included the type-based logo and logo mark in various arrangements so Rachel could use the right format for her various touchpoints, such as her website, social media and packaging. We refined the original concept of the logo mark, simplifying it down to lighter, calmer, organic brushstrokes. Hence, it feels more cohesive with the overall hand-crafted quality of the brand.

We paired the logos with a colour palette inspired by the Australian landscape and natural botanical ingredients. We applied this concept of the layered landscape to create the background illustration for the packaging label and created icons in the same style as the logo mark.

No items found.

Kind words

Genki Pet

Let's Work Together

Ready for the next step?

Get in touch for Packaging & Brand Design that gets your product into the carts *and hearts* of your customer.

Price list & services guide

What's inside?
  • All the tea on the deliverables and pricing for my offerings.
  • Go behind the scenes to see my creative process.
  • FAQs on what working together could look like.
WHICH STATEMENT BEST describes YOUR business?
Thank you for subscribing! Check your inbox for an email from me!

By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.

View more Portfolio Projects


Book your Free 30-minute Project Enquiry Call to explore your next steps for stand-out packaging and branding.

Book a free strategy call

Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.