Innately Me

Calm and grounding botanicals for your skin

Innately Me

Calm and grounding botanicals for your skin

Project info

client Background

Innately Me is an ethical and sustainable, botanical lifestyle brand created by Lisa Formosa.

Credits & Collaborations
CLIENT:

Innately Me

Industry or location:

Luxury skincare

Project scope:

Packaging design

Ethical products to nourish your skin, body and culture.

Objective & goals

Lisa approached me to create a new packaging and sustainable packaging system for Innately Me that could be scaled up. For a small business, Lisa needed a packaging solution she could create in-house as she gradually expanded and grew her business.

The labels also need to feel and look premium to convey the quality of the ingredients and work well with the style of her existing brand identity and logo.

The Design

Lemon myrtle jojoba packaging design
Innately Me bottle packaging design
Lavender sandalwood packaging design
Innately Me label packaging design
Innately Me colour palette
Innately Me bottle packaging design

Strategy & results

We created a packaging system that uses colour blocking for differentiating between products. The labels are also intentionally minimal in design so that they can be adapted for various product and packaging sizes and formats. We carefully selected a warm, subtle and natural colour palette for the Innately Me packaging to emphasise the feeling of conscious luxury.

This packaging solution melds effortlessly with Innately Me’s existing brand identity and logo; quiet, minimalist, light, and calming.

Coconut jasmine label design
Baobab mandarin label design
milk thistle honey label design
eucalyptus sage label design
lemon myrtle jojoba label design
geranium frankincense label design
lavender sandalwood label design
grapefruit lemon verbena label design
peppermint spearmint label design
No items found.
Lavender sandalwood packaging design
Innately Me bottle packaging design

Kind Words

I had tears of joy as I opened the final version of the designs.

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

Innately me bottle packaging design

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Kind Words

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Emmie Rae | Yoga Teacher

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Sara Brooke | Reiki Teacher

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Brieann Boal | Wabi-Sabi Well

The customer feedback has been overwhelmingly positive, and the whole collection now fits seamlessly into the 'Buds universe'.

Hannah Jones | Hanami & Buds

Jo will empower you to create something together that is far better than you could ever imagine.

LJ & Anna | The Love Compass

Working with Jo as my designer has been a dream.

Carly Jennings | Author

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

Corona Brady | Life Coach

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Trib Huvan | Artist

Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward.

David Stocks | Germane Advisory

Each design decision added so much more depth and texture to the overall meaning behind the work.

Ezzie Spencer | Money Coach

I had tears of joy as I opened the final version of the designs.

Lisa Formosa | Innately Me

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Jo Lippold | Life Coach

From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

Seong-Lee & Rodney Chieng | Buddee

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Nancy Twine & Alex Nguyen | Makes Mindset

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Connie Chapman | Life Coach

Jo taps into exactly what I need at the time even if I don’t know it myself.

Tegan Skinner | Life Coach

Jo captures the heart of a brand with designs that feel intentional, joyful, and impossibly spot-on.

Hannah Jones | Hanami & Buds

Jo’s intuitive creativity is nothing I've experienced before.

Jordanna Levin | Author

Jo’s organization made the entire process seamless.

Nancy Twine & Alex Nguyen | Makes Mindset

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Melanie Eisner | Therapist

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

Rachel Carroll | Genki Pet

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Sarah Jane Hyde | Intuitive

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Tahlee Rouillon | Restful App

We introduced our first paid offerings, which marked a major milestone for the platform.

Nancy Twine & Alex Nguyen | Makes Mindset

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Stephanie Hinton | Naturopath

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Nancy Twine & Alex Nguyen | Makes Mindset

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David Stocks | Germane Advisory

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Tracey McLean | Naturopath & Herbalist

Sales lifted immediately, stockists commented on how fresh and fun the range looks, and the whole line now feels cohesive and professional in a way I’d been dreaming about.

Hannah Jones | Hanami & Buds

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Rachel Jelley | Hearth & Soul

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Design that makes your brand and mission impossible to ignore

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Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.