for vision-focused brand founders
packaging & brand design
Innately Me
Innately Me
Project info
client Background
Innately Me is an ethical and sustainable, botanical lifestyle brand created by Lisa Formosa.
Credits & Collaborations
CLIENT:
Innately Me
Industry or location
Luxury skincare
Project scope
Packaging design
Ethical products to nourish your skin, body and culture.
Objective and goals
Lisa approached me to create a new packaging and sustainable packaging system for Innately Me that could be scaled up. For a small business, Lisa needed a packaging solution she could create in-house as she gradually expanded and grew her business.
The labels also need to feel and look premium to convey the quality of the ingredients and work well with the style of her existing brand identity and logo.
The Design
Strategy and results
We created a packaging system that uses colour blocking for differentiating between products. The labels are also intentionally minimal in design so that they can be adapted for various product and packaging sizes and formats. We carefully selected a warm, subtle and natural colour palette for the Innately Me packaging to emphasise the feeling of conscious luxury.
This packaging solution melds effortlessly with Innately Me’s existing brand identity and logo; quiet, minimalist, light, and calming.
Kind words
I had tears of joy as I opened the final version of the designs.
Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.
Innately Me
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Work with us
Work with us
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands.
We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.