Innately Me

Calm and grounding botanicals for your skin

Innately Me

Calm and grounding botanicals for your skin

Project info

client Background

Innately Me is an ethical and sustainable, botanical lifestyle brand created by Lisa Formosa.

Credits & Collaborations

Innately Me

Industry or location

Luxury skincare

Project scope

Packaging design

Ethical products to nourish your skin, body and culture.

Objective and goals

Lisa approached me to create a new packaging and sustainable packaging system for Innately Me that could be scaled up. For a small business, Lisa needed a packaging solution she could create in-house as she gradually expanded and grew her business.

The labels also need to feel and look premium to convey the quality of the ingredients and work well with the style of her existing brand identity and logo.

The Design

Lemon myrtle jojoba packaging design
Innately Me bottle packaging design
Lavender sandalwood packaging design
Innately Me label packaging design
Innately Me colour palette
Innately Me bottle packaging design

Strategy and results

We created a packaging system that uses colour blocking for differentiating between products. The labels are also intentionally minimal in design so that they can be adapted for various product and packaging sizes and formats. We carefully selected a warm, subtle and natural colour palette for the Innately Me packaging to emphasise the feeling of conscious luxury.

This packaging solution melds effortlessly with Innately Me’s existing brand identity and logo; quiet, minimalist, light, and calming.

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Lavender sandalwood packaging design
Innately Me bottle packaging design

Kind words

I had tears of joy as I opened the final version of the designs.

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

Innately Me
Innately me bottle packaging design

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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.