Rubi Patricia

Artist of inner sanctuaries

Rubi Patricia

Artist of inner sanctuaries

Project info

client Background

Rubi Patricia is a beautiful soul and a talented artist. Her work has a dreamlike essence, inviting you to step into a world of antiquities, rituals and folktales. This world feels like an inner sanctuary of Rubi's life and musings. Rubi approached me to work on her branding and translate that onto her website so that she could share her work with an audience and potential buyers as she exhibits her collections globally.

Credits & Collaborations
CLIENT:

Rubi Patricia

Industry or location:

Artist

Project scope:

Brand design, website design, brand collateral

The artist of inner sanctuaries beckons you to explore a world of antiquities, ritual and folktales

Objective & goals

Rubi's brand needed to showcase her work in a way that beckoned the viewer to enter this curious world of beauty. Therefore every aspect of the brand needed to feel personal and allow the viewer to have a deeper connection back to Rubi and the world she creates through her art.

Her website needed to feel special, like a sanctuary for deeper reflection and pondering rather than a marketplace or shop for her work since this is how her ideal customer and audience loved to find and connect with her.

Stylescape & Creative Direction

Inspired by ancient words, stories, paintings, relics and sacred sites that reminded Rubi of her childhood and home.

The Design

Strategy & results

For Rubi's branding, we worked with Rubi to create icons illustrated by her and a hand-drawn signature for her logo. We refined the signature logo for various applications. We loved creating an alternative, angled version of the logo signature for a more dramatic look.

We paired the colour palette to match Rubi's artwork to bring the various elements to the viewer's attention. The website was designed to feel like a storybook, with subtle textured backdrops, an antique style, centred typographic styling and hover animations that bring her artwork into view as the user scrolls through the pages.

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Kind Words

Jo’s intuitive creativity is nothing I've experienced before.

Jordanna Levin | Author

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Melanie Eisner | Therapist

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Rachel Jelley | Hearth & Soul

Jo is no ordinary designer.

Stephanie Hinton | Naturopath

We loved working with Jo, and her blend of creative vision and strategic thinking is amazing.

Nancy Twine & Alex Nguyen | Makes Mindset

Jo is an incredibly attentive and organized strategist and designer... qualities that are rare to find together in the creative space.

Nancy Twine & Alex Nguyen | Makes Mindset

Sales lifted immediately, stockists commented on how fresh and fun the range looks, and the whole line now feels cohesive and professional in a way I’d been dreaming about.

Hannah Jones | Hanami & Buds

The customer feedback has been overwhelmingly positive, and the whole collection now fits seamlessly into the 'Buds universe'.

Hannah Jones | Hanami & Buds

We introduced our first paid offerings, which marked a major milestone for the platform.

Nancy Twine & Alex Nguyen | Makes Mindset

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

Rachel Carroll | Genki Pet

Jo was an absolute dream to work with!

Connie Chapman | Life Coach

Jo captures the heart of a brand with designs that feel intentional, joyful, and impossibly spot-on.

Hannah Jones | Hanami & Buds

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

Tracey McLean | Naturopath & Herbalist

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Brieann Boal | Wabi-Sabi Well

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Sara Brooke | Reiki Teacher

I had tears of joy as I opened the final version of the designs.

Lisa Formosa | Innately Me

Working with Jo as my designer has been a dream.

Carly Jennings | Author

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

Corona Brady | Life Coach

Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward.

David Stocks | Germane Advisory

Jo’s organization made the entire process seamless.

Nancy Twine & Alex Nguyen | Makes Mindset

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Jo Lippold | Life Coach

Each design decision added so much more depth and texture to the overall meaning behind the work.

Ezzie Spencer | Money Coach

From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

Seong-Lee & Rodney Chieng | Buddee

Thanks to Jo's work, we have a brand that's aligned to how we see ourselves, and how we want the world to see us.

David Stocks | Germane Advisory

Jo will empower you to create something together that is far better than you could ever imagine.

LJ & Anna | The Love Compass

Jo taps into exactly what I need at the time even if I don’t know it myself.

Tegan Skinner | Life Coach

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Tahlee Rouillon | Restful App

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Emmie Rae | Yoga Teacher

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Sarah Jane Hyde | Intuitive

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Trib Huvan | Artist

LET'S WORK TOGETHER

Design that makes your brand and mission impossible to ignore

Let's work together
Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.