Prisca approached me to work on the packaging for her award-winning zero-waste foaming hand and body washes. She was ready to launch the products into the retail space (supermarkets and pharmacies). She needed the packaging to be re-designed to get acceptance by national retailers and convert in a competitive yet new retail segment.
Packaging design, brand refresh
One of the big pivotal growth points of a business is expanding its offer from thriving on e-commerce to moving into the retail space. Packaging design for the retail space requires strong on shelf presence. It must stand out from the other brands on the shelf and clearly articulate the product's value and promise.
In this case, the offering is innovative and a relatively new concept for most customers in supermarkets or pharmacies, so the challenge was to ensure that people understood what the product was, the value-add and how to use it.
We needed to articulate clearly the main design changes required for the packaging to stand out more on the shelf without straying too far from its original branding; with larger text, diecut to make the product inside visible and a stronger colour palette.
We ensured the product title was large, clear and prominent, making it easy to read on the shelf. We updated the product colours to allow for stronger product differentiation on the shelf. We increased the brightness and saturation to be bolder and more visible than other products in the same space with softer, muted colours.
We used a two-colour system to highlight the main points on the packaging; the value-add banner on top and the "just add water" icon to catch people's attention.
Work with us
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands.
We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.