Melanie Eisner

Experiential therapy for sensitive creatives

Melanie Eisner

Experiential therapy for sensitive creatives

Project info

client Background

Melanie Eisner is a therapist and counsellor who specialises in working with highly sensitive creatives, helping them recognise their innate gifts within their messy, beautiful imperfection.

Credits & Collaborations

Melanie Eisner

Industry or location

Therapist and counsellor

Project scope

Brand design, digital design

Experiential therapy for highly sensitive creatives to honour the depth and nuances of themselves.

Objective and goals

The main challenge was to create a brand eco-system that captured Melanie’s approach and process with her clients; warm, contemporary, supportive, intellectual and empowering. We needed a cohesive brand that could be applied to her website and social media.

We approached this by exploring esoteric concepts to cultivate calm, warmth, consciousness and depth to reflect Melanie’s therapeutic process of enquiry. The aim was to distil each of these characteristics to form Melanie Eisner’s visual brand identity.

The Design

Melanie Eisner Text Logo
Melanie Eisner Enso Logo
Melanie Eisner Social Media Template
Melanie Eisner Postcard Design
Melanie Eisner various logo arrangements
Melanie Eisner logo symbol
Melanie Eisner colour palette
Melanie Eisner typographic font style

Strategy and results

During Melanie Eisner's brand strategy and discovery sessions, we discovered that earthy tones with bright highlights and clean, abstract shapes would resonate most with her ideal clients. These concepts reflect the warmth, depth and grounding energy of Melanie Eisner's brand and body of work.

This resulted in organic, fluid, humanist shapes and compositions and a refined representation of the Enso circle, paired with Granville, a crisp, clean typeface.

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Kind words

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

Melanie Eisner
Melanie Eisner brand style guide

Let's Work Together

Ready for the next step?

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Price list & services guide

What's inside?
  • All the tea on the deliverables and pricing for my offerings.
  • Go behind the scenes to see my creative process.
  • FAQs on what working together could look like.
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.