Melanie Eisner

Experiential therapy for sensitive creatives

Melanie Eisner

Experiential therapy for sensitive creatives

Project info

client Background

Melanie Eisner is a therapist and counsellor who specialises in working with highly sensitive creatives, helping them recognise their innate gifts within their messy, beautiful imperfection.

Credits & Collaborations
CLIENT:

Melanie Eisner

Industry or location:

Therapist and counsellor

Project scope:

Brand design, digital design

Experiential therapy for highly sensitive creatives to honour the depth and nuances of themselves.

Objective & goals

The main challenge was to create a brand eco-system that captured Melanie’s approach and process with her clients; warm, contemporary, supportive, intellectual and empowering. We needed a cohesive brand that could be applied to her website and social media.

We approached this by exploring esoteric concepts to cultivate calm, warmth, consciousness and depth to reflect Melanie’s therapeutic process of enquiry. The aim was to distil each of these characteristics to form Melanie Eisner’s visual brand identity.

The Design

Melanie Eisner Text Logo
Melanie Eisner Enso Logo
Melanie Eisner Social Media Template
Melanie Eisner Postcard Design
Melanie Eisner various logo arrangements
Melanie Eisner logo symbol
Melanie Eisner colour palette
Melanie Eisner typographic font style

Strategy & results

During Melanie Eisner's brand strategy and discovery sessions, we discovered that earthy tones with bright highlights and clean, abstract shapes would resonate most with her ideal clients. These concepts reflect the warmth, depth and grounding energy of Melanie Eisner's brand and body of work.

This resulted in organic, fluid, humanist shapes and compositions and a refined representation of the Enso circle, paired with Granville, a crisp, clean typeface.

Melanie Eisner icon design 01
Melanie Eisner icon design 02
Melanie Eisner symbol design 01
Melanie Eisner symbol design 02
Melanie Eisner circle icon 01
Melanie Eisner circle icon 02
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Kind Words

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

Melanie Eisner brand style guide

View more Portfolio Projects

Kind Words

I had tears of joy as I opened the final version of the designs.

Lisa Formosa | Innately Me

Jo’s intuitive creativity is nothing I've experienced before.

Jordanna Levin | Author

Jo was an absolute dream to work with!

Connie Chapman | Life Coach

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Rachel Jelley | Hearth & Soul

Sales lifted immediately, stockists commented on how fresh and fun the range looks, and the whole line now feels cohesive and professional in a way I’d been dreaming about.

Hannah Jones | Hanami & Buds

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Sarah Jane Hyde | Intuitive

Jo captures the heart of a brand with designs that feel intentional, joyful, and impossibly spot-on.

Hannah Jones | Hanami & Buds

Jo is an incredibly attentive and organized strategist and designer... qualities that are rare to find together in the creative space.

Nancy Twine & Alex Nguyen | Makes Mindset

Jo taps into exactly what I need at the time even if I don’t know it myself.

Tegan Skinner | Life Coach

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Emmie Rae | Yoga Teacher

From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

Seong-Lee & Rodney Chieng | Buddee

We loved working with Jo, and her blend of creative vision and strategic thinking is amazing.

Nancy Twine & Alex Nguyen | Makes Mindset

We introduced our first paid offerings, which marked a major milestone for the platform.

Nancy Twine & Alex Nguyen | Makes Mindset

Jo will empower you to create something together that is far better than you could ever imagine.

LJ & Anna | The Love Compass

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

Tracey McLean | Naturopath & Herbalist

The customer feedback has been overwhelmingly positive, and the whole collection now fits seamlessly into the 'Buds universe'.

Hannah Jones | Hanami & Buds

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Jo Lippold | Life Coach

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Sara Brooke | Reiki Teacher

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Brieann Boal | Wabi-Sabi Well

Working with Jo as my designer has been a dream.

Carly Jennings | Author

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

Rachel Carroll | Genki Pet

Jo is no ordinary designer.

Stephanie Hinton | Naturopath

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Tahlee Rouillon | Restful App

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Trib Huvan | Artist

Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward.

David Stocks | Germane Advisory

Each design decision added so much more depth and texture to the overall meaning behind the work.

Ezzie Spencer | Money Coach

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

Corona Brady | Life Coach

Jo’s organization made the entire process seamless.

Nancy Twine & Alex Nguyen | Makes Mindset

Thanks to Jo's work, we have a brand that's aligned to how we see ourselves, and how we want the world to see us.

David Stocks | Germane Advisory

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Melanie Eisner | Therapist

LET'S WORK TOGETHER

Design that makes your brand and mission impossible to ignore

Let's work together
Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.