Helping vision-focused business owners take strategic action to build and streamline their brand

Phase 1 | Connect
Phase 2 | Conceptualise
‍Phase 3 | Create

Bonus

The Digital Solutions Mentoring Program

Kind Words

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Tahlee Rouillon

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

Rachel Carroll

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Trib Huvan

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

Corona Brady

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Sara Brooke

Working with Jo as my designer has been a dream.

Carly Jennings

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Jo Lippold

Jo taps into exactly what I need at the time even if I don’t know it myself.

Tegan Skinner

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Rachel Jelley

Jo’s intuitive creativity is nothing I've experienced before.

Jordanna Levin

Jo is no ordinary designer.

Stephanie Hinton

Jo will empower you to create something together that is far better than you could ever imagine.

LJ & Anna

Jo was an absolute dream to work with!

Connie Chapman

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Emmie Rae

I had tears of joy as I opened the final version of the designs.

Lisa Formosa

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Sarah Jane Hyde

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

Tracey McLean

Each design decision added so much more depth and texture to the overall meaning behind the work.

Ezzie Spencer

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Brieann Boal ~ Wabi-Sabi Well

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Melanie Eisner

the details

What's Included:
You will need to have:
Design Revisions Included:
Timeline

Approximately 8 weeks

Just a *few* of the brands I have worked with

Jo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Lori Moskal brand designJo ChunYan Violet Gray Packaging designJo ChunYan Star Anise Organics Packaging designJo ChunYan Megan Dalla-Camina brand designJo ChunYan Melanie Eisner therapist branding designJo ChunYan Sara Brooke reiki designerJo ChunYan The Self Care Vortex brand design
Jo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Lori Moskal brand designJo ChunYan Violet Gray Packaging designJo ChunYan Star Anise Organics Packaging designJo ChunYan Megan Dalla-Camina brand designJo ChunYan Melanie Eisner therapist branding designJo ChunYan Sara Brooke reiki designerJo ChunYan The Self Care Vortex brand design

Just a *few* of the brands I have worked with

Jo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Lori Moskal brand designJo ChunYan Violet Gray Packaging designJo ChunYan Star Anise Organics Packaging designJo ChunYan Megan Dalla-Camina brand designJo ChunYan Melanie Eisner therapist branding designJo ChunYan Sara Brooke reiki designerJo ChunYan The Self Care Vortex brand design

Helping vision-focused business owners take strategic action to build and streamline their brand

My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.

Hi, I’m Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate. 

I’m also the founder of Jo ChunYan Design Studio.

I’ve spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing. 

I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.

After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✴︎YES!✴︎

Jo ChunYan Brand Designer & Coach
Jo ChunYan Brand Designer & Coach

Who I 🖤 to work with

serving human-centric brands, just like yours

Drinks &  Beverages

  • High-grade matcha
  • Herbal infusion teas
  • Ceremonial raw cacao
  • Ethically sourced coffee
  • Live cultured kombuchas
  • Organic preservative-free wines

Food & Snacks

  • Sustainably sourced chocolate
  • Nutritional breakfast cereals
  • Superfood supplements
  • Super hot chilli sauces
  • Snack bars for kids
  • Vegan ice cream

Wellness & Lifestyle

  • Yoga mats
  • Earthy incense
  • Essential oil sprays
  • Personalised shampoos
  • Superfood supplements
  • Zero-waste cleaning products
  • Art deco glassware
  • Botanical skincare
  • Dry body brushes

We’re perfectly aligned if…

You have a bigger purpose when it comes to your business

It goes without saying that we love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, then we would be a great match.

You trust my approach and resonate with my design aesthetic 

I'll be bringing my unique design perspective and process to your project. We’ll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.

You understand that your customer is the core of your brand 

I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.

You're ready to grow your business in the real world

You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.

Kind Words

Your brand and mission deserve to be impossible to ignore.

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Exciting, wonder-filled, creative, magical and awwwww-inducing. This little creatrix is uber-intuitive and nurturing. She took my dreams, grounded them into physical existence and elevated them with her signature style of awesome-sorcery. There’s an indescribable quality to her work that calls to a deeper part of you. The whole dream-weaving, drawing board and design process was smooth and streamlined and her communication, crystal clear.


Working with Jo as my designer has been a dream.

What I love about working with Jo is that I get to be a part of the design process. She gently guides, suggests and brings visions to life.

Jo was an absolute dream to work with!

I love that Jo works so intuitively. She can feel and sense what you are wanting to create and has an incredible way of bringing it to life in an even better way than you imagined. The whole process flowed so effortlessly.


What Jo offers is more than branding, she takes you on a beautiful soulful journey.

I can’t recommend Jo’s work highly enough. She’s incredibly intuitive (this is definitely one of her wonderful strengths), she worked with me to create a beautiful new logo for our Awakened Woman Life Mastery Program. She’s incredibly detailed and she took on board everything I was trying to encapsulate and created a beautiful stunning logo which represents my transformational program and the journey of transformation I take the women on.

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Each design decision added so much more depth and texture to the overall meaning behind the work.

She held a sacred container for us to move through this beautiful creative process together. I felt listened to as Jo was as invested in the final product as I was. I could feel the intention behind Jo’s design and guidance; knowing that all our design decisions came from this place added so much more depth and texture to the overall meaning behind the work. It has been a wonderful co-creative experience working with Jo and I’m excited for all the things that we will create together in future.

I have worked with Jo on a couple of websites, me as the developer and Jo as the site designer. She is by far one of my all time, favourite designers. She is not only extremely talented in design, but also very organised, professional, and an absolute dream to work with.

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Her ability to tune in and understand exactly what aesthetic and feel you are going for is second to none. From beginning to end, Jo was so responsive and provided great feedback and counsel.

Jo is a true gem. Her intuition and skill are unparalleled. She swiftly understood what we need and was able to express what we wanted to communicate. I'm looking forward to working with her again in the future, and highly recommend her.

Jo’s intuitive creativity is nothing I've experienced before.

Jo was so in tune with what I wanted to convey with my branding. Not only from a design perspective but also with the feeling and message I wanted to evoke. I would have no hesitation recommending Jo to anyone looking for a soulful, talented and intuitive designer for their next project.

Jo guided us through an intuitive branding process that helped us discover what we wanted our logo to express. The final design is reflective of the organised, inspired work we do with clients.

Jo will empower you to create something together that is far better than you could ever imagine.

Being an intuition coach, it was clear from the outset that Jo would totally understand what we wanted to create. It was such a joyful process of co-creation with her and we really felt like a team working towards birthing a shared vision. Jo is absolutely the best co-creator we have ever worked with.

I had tears of joy as I opened the final version of the designs.

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

I loved the approach Jo provided to capture the essence of what each design required. And at each step of the process, she provided alternatives and made sure we stayed on track and that everything was delivered on time and to specification! I couldn't be happier with the final designs she created!

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

Jo went above and beyond to make sure I was supported throughout our design process and after the completion of our collaboration. I highly recommend Jo to anyone who wants a truly unique representation of their work.

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

This journey has brought me great clarity about both myself and my brand and the future direction of my business. If you are a small business like mine, I get cashflow is a challenge and everyone tells you competing things about what to spend your hard earned on. THIS is what you spend your money on! Getting clear about your brand and ensuring that clarity is beautifully, professionally and warm heartedly expressed to the world.

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Her talent extends beyond her technical expertise, which makes the creative process with her clients really unique. Jo uses her intuition, warmth, attention to detail, passion, creative flair and business acumen to design the perfect solution for her clients.

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Jo took the vision and intuitively crafted it into EXACTLY what I was after. She is talented, extremely professional, and a fantastic communicator and was a pleasure to deal with. She made the process effortless. I highly recommend Jo! She is my go-to designer.

Jo had immaculate attention to detail, and she was able to create what I envisioned for my brand -  not an easy task due to my perfectionism. I would highly recommend Jo for all your creative wants and desires as she is with you every step of the process.

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Jo is no ordinary designer.

I felt completely supported. Her process is detailed and meticulous in the best way. I’m so sincerely grateful that she put so much energy into my branding.

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Jo is the perfect blend of branding strategist and designer. We were so impressed by the depth and detail she provided us. Jo translated our intentions with her strategic questions and elevated our brand with stunning visuals.

Jo taps into exactly what I need at the time even if I don’t know it myself.

Before I started my sessions with Jo, I was feeling very stuck in my life, and I was feeling lost. The transformation I witnessed during our sessions, was in my ability to access my intuition and learning to trust in it. I’ve learnt to let go of trying to control everything, and as a result, I feel a sense of deep connection and calmness.

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

My logo, business card and other design elements is a perfect fit for my business for years to come. Working with Jo felt like having a loving wise guide by my side supporting me and easing the transition as I make the leap into the world of business ownership.

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

The Digital Solutions Mentoring Program

Need something bespoke instead?

Sometimes your brand needs a custom approach that doesn't fit our standard offerings. Let's chat about what might work best for your vision.

FAQ

Have a question?

If you have a question that hasn't been answered in the FAQs, let's chat through it together during a Project Enquiry Call!

Not ready to chat yet? Download my Pricing guide for details and payment options.

☞ Book Project Enquiry Call
What could we work on during your mentoring sessions?

Depending on your goals and requirements, we may work on the following:

  • developing a brand strategy for attracting your dream customers
  • building your offerings, packages and deliverables
  • crafting your brand's messaging
  • working on your social media and content strategy
  • planning out a high-converting website or sales page
What do you get from the Digital Solutions Program?

The Digital Solutions Program is a Victorian government funded mentoring program for business owners. As part of the program, business owners will get access to: 

  • 3 x 1 hour sessions of 1:1 mentoring (to be completed within 8 weeks)
  • Weekly live workshops and webinars
  • Over 20 short courses
Who can apply for mentoring?

To apply for the Digital Solutions Program, small business owners will need to:

  • Be based in Victoria
  • Hold an active ABN
  • Have under 20 full-time equivalent employees
What's mentoring with Jo like?

Whilst every mentor in the Digital Solutions Program will have a different approach, your mentoring sessions with me (Jo) will feel intuitive, strategic, in-depth and practical.

My intention is that you leave each session feeling understood and empowered with the right tools, strategy and next action steps to make high-impact changes in your business.

I personalise each session for you and where you are in your business so you can feel fully supported. At the end of your mentoring session, you will receive access to a collaborative Google Document with recorded notes, prompts and action steps from our time together.

What's not covered in mentoring?

I specialise in the areas of branding, brand strategy, brand identity, packaging design, offering and product design. I can also help with website design and marketing.

The areas that are not in my wheelhouse are brand naming, Google, Facebook and Instagram ads, copywriting, Google analytics and SEO.

Mentoring support happens exclusively during the 3 mentoring sessions and does not include email support outside these times.

Have a Q about your mentoring sessions? Get in touch with me here.

LET'S WORK TOGETHER

Design that makes your brand and mission impossible to ignore

☞ Book project enquiry call
Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.