Helping vision-focused business owners take strategic action to build and streamline their brand

Connect

Conceptualise

‍Create

Bonus

The Digital Solutions Mentoring Program

Kind Words

If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

Rachel Carroll | Genki Pet

I had tears of joy as I opened the final version of the designs.

Lisa Formosa | Innately Me

Jo is no ordinary designer.

Stephanie Hinton | Naturopath

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Emmie Rae | Yoga Teacher

Jo captures the heart of a brand with designs that feel intentional, joyful, and impossibly spot-on.

Hannah Jones | Hanami & Buds

Jo is an incredibly attentive and organized strategist and designer... qualities that are rare to find together in the creative space.

Nancy Twine & Alex Nguyen | Makes Mindset

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Tahlee Rouillon | Restful App

Jo’s organization made the entire process seamless.

Nancy Twine & Alex Nguyen | Makes Mindset

We loved working with Jo, and her blend of creative vision and strategic thinking is amazing.

Nancy Twine & Alex Nguyen | Makes Mindset

Every time I get her to do design work for my business, its always spot on, within ONE draft!

Sara Brooke | Reiki Teacher

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Rachel Jelley | Hearth & Soul

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Trib Huvan | Artist

Jo’s intuitive creativity is nothing I've experienced before.

Jordanna Levin | Author

Each design decision added so much more depth and texture to the overall meaning behind the work.

Ezzie Spencer | Money Coach

Jo has a magical ability to get to the core essence, the heart and soul of your business and bring that forth into a visual expression.

Tracey McLean | Naturopath & Herbalist

Working with Jo as my designer has been a dream.

Carly Jennings | Author

From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

Seong-Lee & Rodney Chieng | Buddee

What Jo offers is more than branding, she takes you on a beautiful soulful journey.

Corona Brady | Life Coach

Jo was an absolute dream to work with!

Connie Chapman | Life Coach

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Melanie Eisner | Therapist

We introduced our first paid offerings, which marked a major milestone for the platform.

Nancy Twine & Alex Nguyen | Makes Mindset

The customer feedback has been overwhelmingly positive, and the whole collection now fits seamlessly into the 'Buds universe'.

Hannah Jones | Hanami & Buds

Thanks to Jo's work, we have a brand that's aligned to how we see ourselves, and how we want the world to see us.

David Stocks | Germane Advisory

Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Sarah Jane Hyde | Intuitive

Jo is a creative superstar. Work with Jo; I promise you won’t regret it.

Jo Lippold | Life Coach

Calm, receptive and serene, Jo works in a seemingly effortless way, producing amazing results elegantly and efficiently.

Brieann Boal | Wabi-Sabi Well

Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward.

David Stocks | Germane Advisory

Sales lifted immediately, stockists commented on how fresh and fun the range looks, and the whole line now feels cohesive and professional in a way I’d been dreaming about.

Hannah Jones | Hanami & Buds

Jo taps into exactly what I need at the time even if I don’t know it myself.

Tegan Skinner | Life Coach

Jo will empower you to create something together that is far better than you could ever imagine.

LJ & Anna | The Love Compass

the details

What's Included:
You will need to have:
Design Revisions Included:
Timeline

Approximately 8 weeks

Just a *few* of the brands I have worked with

Jo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Lori Moskal brand designJo ChunYan Violet Gray Packaging designJo ChunYan Star Anise Organics Packaging designJo ChunYan Megan Dalla-Camina brand designJo ChunYan Melanie Eisner therapist branding designJo ChunYan Sara Brooke reiki designerJo ChunYan The Self Care Vortex brand design
Jo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Lori Moskal brand designJo ChunYan Violet Gray Packaging designJo ChunYan Star Anise Organics Packaging designJo ChunYan Megan Dalla-Camina brand designJo ChunYan Melanie Eisner therapist branding designJo ChunYan Sara Brooke reiki designerJo ChunYan The Self Care Vortex brand design

Just a *few* of the brands I have worked with

Jo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Be Reiki logo designJo ChunYan Lori Moskal brand designJo ChunYan Violet Gray Packaging designJo ChunYan The Self Care Vortex brand designJo ChunYan Megan Dalla-Camina brand designJo ChunYan The Self Care Vortex brand designJo ChunYan Be Reiki logo designJo ChunYan Star Anise Organics Packaging designJo ChunYan The Self Care Vortex brand designJo ChunYan Sara Brooke reiki designerJo ChunYan Melanie Eisner therapist branding designJo ChunYan The Self Care Vortex brand design

Helping vision-focused business owners take strategic action to build and streamline their brand

My journey started in a 6-person sharehouse in Japan, where I designed brands while sitting on a futon, high on intuition.

Hi, I’m Jo (she/her). Packaging designer, aspiring ambivert & anti-dupe advocate. 

I’m also the founder of Jo ChunYan Design Studio.

I’ve spent 15+ years shaping product-based brands across design, product development, packaging, and trade marketing. 

I moved from working for global FMCG giants like Unilever and Twinings to serving only conscious cult faves like Loving Earth, Hanami, and Baresop.

After helping launch hundreds of products from concept to shelf, I've developed a knack for building brands that make investors, retailers, and customers say ✴︎YES!✴︎

Jo ChunYan Brand Designer & Coach
Jo ChunYan Brand Designer & Coach

Who I 🖤 to work with

I love serving human-centric brands, just like yours

Drinks &  Beverages

  • High-grade matcha
  • Herbal infusion teas
  • Ceremonial raw cacao
  • Ethically sourced coffee
  • Live cultured kombuchas
  • Organic preservative-free wines

Food & Snacks

  • Sustainably sourced chocolate
  • Nutritional breakfast cereals
  • Superfood supplements
  • Super hot chilli sauces
  • Snack bars for kids
  • Vegan ice cream

Wellness & Lifestyle

  • Yoga mats
  • Earthy incense
  • Essential oil sprays
  • Personalised shampoos
  • Superfood supplements
  • Zero-waste cleaning products
  • Art deco glassware
  • Botanical skincare
  • Dry body brushes

We’re aligned if…

You have a bigger purpose when it comes to your business

It goes without saying that we love working with brands that are on a mission to create positive impact in the world and in their communities. If your business goals are so much more than just chasing the bottom line, then we would be a great match.

You trust my approach and resonate with my design aesthetic 

I'll be bringing my unique design perspective and process to your project. We’ll co-create best if you're drawn to the visual approach I hold for design. Not sure what my style looks like? Check out my portfolio here.

You understand that your customer is the core of your brand 

I believe that good design serves your customers and what resonates with them. This means putting what works for your dream customers ahead of personal taste to get to the design solution that connects most effectively.

You're ready to grow your business in the real world

You know that endless tweaking and overthinking kills momentum. You're committed to getting your brand out into the world so you can build your business and refine it based on customer feedback rather than polishing for perfection.

The Digital Solutions Mentoring Program

Testimonials

Every time I show my branding to someone they comment on how perfect it feels for my business. They start naming the emotions and messages Jo and I had intended to convey visually through the feel of the shapes, images, and colours.

What I love about working with Jo is that I get to be a part of the design process. She gently guides, suggests and brings visions to life.

Her ability to tune in and understand exactly what aesthetic and feel you are going for is second to none. From beginning to end, Jo was so responsive and provided great feedback and counsel.

We launched our business to the world, won our first work, and have continued to deliver work. As a services business, the way our clients interface with our work outside of interpersonal interactions is through our brand. Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward. We have a brand that's aligned to how we see ourselves, and how we want the world to see us.

Her talent extends beyond her technical expertise, which makes the creative process with her clients really unique. Jo uses her intuition, warmth, attention to detail, passion, creative flair and business acumen to design the perfect solution for her clients.

Being an intuition coach, it was clear from the outset that Jo would totally understand what we wanted to create. It was such a joyful process of co-creation with her and we really felt like a team working towards birthing a shared vision. Jo is absolutely the best co-creator we have ever worked with.

We successfully launched Makers Mindset as its own standalone entity, complete with a distinct brand identity that complements Nancy Twine while establishing its own presence. We also introduced our first paid offerings, which marked a major milestone for the platform.

I have worked with Jo on a couple of websites, me as the developer and Jo as the site designer. She is by far one of my all time, favourite designers. She is not only extremely talented in design, but also very organised, professional, and an absolute dream to work with.

She held a sacred container for us to move through this beautiful creative process together. I felt listened to as Jo was as invested in the final product as I was. I could feel the intention behind Jo’s design and guidance; knowing that all our design decisions came from this place added so much more depth and texture to the overall meaning behind the work. It has been a wonderful co-creative experience working with Jo and I’m excited for all the things that we will create together in future.

Jo’s organization made the entire process seamless. The Figma workspace was intuitive and easy to navigate, and she always moved quickly on edits and feedback. Building the initial brand identity and website together was especially energizing for us.

Jo was so in tune with what I wanted to convey with my branding. Not only from a design perspective but also with the feeling and message I wanted to evoke. I would have no hesitation recommending Jo to anyone looking for a soulful, talented and intuitive designer for their next project.

Jo took the vision and intuitively crafted it into EXACTLY what I was after. She is talented, extremely professional, and a fantastic communicator and was a pleasure to deal with. She made the process effortless. I highly recommend Jo! She is my go-to designer.

Exciting, wonder-filled, creative, magical and awwwww-inducing. This little creatrix is uber-intuitive and nurturing. She took my dreams, grounded them into physical existence and elevated them with her signature style of awesome-sorcery. There’s an indescribable quality to her work that calls to a deeper part of you. The whole dream-weaving, drawing board and design process was smooth and streamlined and her communication, crystal clear.


I loved the approach Jo provided to capture the essence of what each design required. And at each step of the process, she provided alternatives and made sure we stayed on track and that everything was delivered on time and to specification! I couldn't be happier with the final designs she created!

As a professional services business, the way our clients interface with our work outside of interpersonal interactions is through our brand. Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward. Thanks to Jo's work, we have a brand that's aligned to how we see ourselves, and how we want the world to see us.

Jo had immaculate attention to detail, and she was able to create what I envisioned for my brand -  not an easy task due to my perfectionism. I would highly recommend Jo for all your creative wants and desires as she is with you every step of the process.

Jo is the perfect blend of branding strategist and designer. We were so impressed by the depth and detail she provided us. Jo translated our intentions with her strategic questions and elevated our brand with stunning visuals.

Jo has been absolutely wonderful to work with. She has an incredible design eye, her work is thoughtful and well-considered, and it’s her careful attention to the little details that truly sets her apart. From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

I honestly wouldn't have trusted anyone else with this project! Jo has been absolutely wonderful to work with. She has an incredible design eye, her work is thoughtful and well-considered, and it’s her careful attention to the little details that truly sets her apart. From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

I can’t recommend Jo’s work highly enough. She’s incredibly intuitive (this is definitely one of her wonderful strengths), she worked with me to create a beautiful new logo for our Awakened Woman Life Mastery Program. She’s incredibly detailed and she took on board everything I was trying to encapsulate and created a beautiful stunning logo which represents my transformational program and the journey of transformation I take the women on.

Jo has this rare superpower where you give her a mood/a vibe/a half-formed idea - and she somehow translates it perfectly onto a box, a tube, a bottle!! She captures the heart of a brand with designs that feel intentional, joyful, and impossibly spot-on. If you want packaging that tells a story before a customer even picks it up, she’s your person!

My logo, business card and other design elements is a perfect fit for my business for years to come. Working with Jo felt like having a loving wise guide by my side supporting me and easing the transition as I make the leap into the world of business ownership.

I felt completely supported. Her process is detailed and meticulous in the best way. I’m so sincerely grateful that she put so much energy into my branding.

Jo is a true gem. Her intuition and skill are unparalleled. She swiftly understood what we need and was able to express what we wanted to communicate. I'm looking forward to working with her again in the future, and highly recommend her.

I feel like Buds has had such a noticeable glow-up since wrapping up this last round of projects with Jo. I hadn't felt that excited and proud of a launch for ages, they are such joyous little packages thanks to your amazing skills! Sales lifted immediately, stockists commented on how fresh and fun the range looks, and the whole line now feels cohesive and professional in a way I’d been dreaming about.

Jo’s design work didn’t just make the products look good - I feel as though it has elevated the entire brand. The customer feedback has been overwhelmingly positive, and the whole collection now fits seamlessly into the 'Buds universe'.

Before I started my sessions with Jo, I was feeling very stuck in my life, and I was feeling lost. The transformation I witnessed during our sessions, was in my ability to access my intuition and learning to trust in it. I’ve learnt to let go of trying to control everything, and as a result, I feel a sense of deep connection and calmness.

Jo has so beautifully translated my hopes and dreams into a tangible outcome through a collaborative creative process.

Jo is an incredibly attentive and organized strategist and designer... qualities that are rare to find together in the creative space. She’s flexible, responsive, and truly collaborative. We loved working with her, and her blend of creative vision and strategic thinking is amazing.

Jo went above and beyond to make sure I was supported throughout our design process and after the completion of our collaboration. I highly recommend Jo to anyone who wants a truly unique representation of their work.

I love that Jo works so intuitively. She can feel and sense what you are wanting to create and has an incredible way of bringing it to life in an even better way than you imagined. The whole process flowed so effortlessly.


Jo guided us through an intuitive branding process that helped us discover what we wanted our logo to express. The final design is reflective of the organised, inspired work we do with clients.

This journey has brought me great clarity about both myself and my brand and the future direction of my business. If you are a small business like mine, I get cashflow is a challenge and everyone tells you competing things about what to spend your hard earned on. THIS is what you spend your money on! Getting clear about your brand and ensuring that clarity is beautifully, professionally and warm heartedly expressed to the world.

FAQ

Have a question?

If you have a question that hasn't been answered in the FAQs, let's chat through it together during a Project Enquiry Call!

Not ready to chat yet? Download my Pricing guide for details and payment options.

☞ Let's Chat
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Top view of nine pastel-colored rectangular bottles with round white caps embossed with the number 1, arranged in a 3x3 grid.Three green gradient skincare bottles of Seersify products on a textured green background.Four jars of Star Anise organic wholefoods broths and a glass cup with orange broth and lemon slices on cream-colored stones with a peach background.White tote bag hanging on a chair with text: 'A modern community for female founders MAKERS MINDSET meaningful business success, on your terms.'Colorful rectangular shampoo and conditioner bottles arranged with a poppy flower and citrus fruits on a beige background.Three amber glass spray bottles labeled Genki Pet aromatherapy oils for pets: stillness & calm, confidence & harmony, moving & soothing, on olive green background with pet logo.Bright orange tube of Restore Hand Cream standing upright on stacked beige stone slabs with green plant buds in the background against a cloudy sky.Colorful rectangular Hanami cosmetic nail polish box with floral patterns and text emphasizing eco-friendly beauty on a purple-pink gradient background.Baresop zero waste foaming body wash starter kit packaging showing 2 refill sachets equaling 2 bottles of hand wash, native desert lime and coconut scent, with a reusable pump bottle illustration and 'just add water' label.Two burgundy wellness business cards with gold and white text, featuring a flame and leaf logo, placed near a pool with greenery in the background.Orange and red package labeled 'Ceremonial Cacao' with blue front and tribal patterns on the side.Pattern of various colored pump bottles labeled with natural massage oil scents such as eucalyptus & sage, lavender & sandalwood, and peppermint & spearmint.Two amber glass bottles of Restore Hanami deeply nourishing nail serum with black droppers, floral designs, and labels stating Mandarin & Vanilla and Healthy, Hydrated Nails.Front side of business card with artwork showing two nude women sitting on rocks amid lush greenery and flowers, text reads 'Rubi Patricia Inner Sanctuary'; back side features small red flower illustration, website URL, and contact info fields.Container of Star Anise organic nourishing pumpkin soup with pumpkin slices and onions on a white surface.Two pink Hanami nail polish remover bottles with colorful floral designs and black caps on a pink gradient background.Two minimalist bottles labeled Shampoo and Pre-Workout placed on moss-covered rocks with green fern leaves in the background.Round tin container of Buds nail polish remover wipes with colorful flower and fruit illustrations on the label, set against a blue sky background.Close-up of a maroon box with gold floral border and beige ribbon that reads 'Illika ~ honouring approach to wellbeing' on tile floor.Person with long dark hair wearing a cream sweater with blue nautical design and text 'Del Mar Crew' and a navy blue cap, standing on a tree-lined city street.
Top view of nine pastel-colored rectangular bottles with round white caps embossed with the number 1, arranged in a 3x3 grid.Three green gradient skincare bottles of Seersify products on a textured green background.Four jars of Star Anise organic wholefoods broths and a glass cup with orange broth and lemon slices on cream-colored stones with a peach background.White tote bag hanging on a chair with text: 'A modern community for female founders MAKERS MINDSET meaningful business success, on your terms.'Colorful rectangular shampoo and conditioner bottles arranged with a poppy flower and citrus fruits on a beige background.Three amber glass spray bottles labeled Genki Pet aromatherapy oils for pets: stillness & calm, confidence & harmony, moving & soothing, on olive green background with pet logo.Bright orange tube of Restore Hand Cream standing upright on stacked beige stone slabs with green plant buds in the background against a cloudy sky.Colorful rectangular Hanami cosmetic nail polish box with floral patterns and text emphasizing eco-friendly beauty on a purple-pink gradient background.Baresop zero waste foaming body wash starter kit packaging showing 2 refill sachets equaling 2 bottles of hand wash, native desert lime and coconut scent, with a reusable pump bottle illustration and 'just add water' label.Two burgundy wellness business cards with gold and white text, featuring a flame and leaf logo, placed near a pool with greenery in the background.Orange and red package labeled 'Ceremonial Cacao' with blue front and tribal patterns on the side.Pattern of various colored pump bottles labeled with natural massage oil scents such as eucalyptus & sage, lavender & sandalwood, and peppermint & spearmint.Two amber glass bottles of Restore Hanami deeply nourishing nail serum with black droppers, floral designs, and labels stating Mandarin & Vanilla and Healthy, Hydrated Nails.Front side of business card with artwork showing two nude women sitting on rocks amid lush greenery and flowers, text reads 'Rubi Patricia Inner Sanctuary'; back side features small red flower illustration, website URL, and contact info fields.Container of Star Anise organic nourishing pumpkin soup with pumpkin slices and onions on a white surface.Two pink Hanami nail polish remover bottles with colorful floral designs and black caps on a pink gradient background.Two minimalist bottles labeled Shampoo and Pre-Workout placed on moss-covered rocks with green fern leaves in the background.Round tin container of Buds nail polish remover wipes with colorful flower and fruit illustrations on the label, set against a blue sky background.Close-up of a maroon box with gold floral border and beige ribbon that reads 'Illika ~ honouring approach to wellbeing' on tile floor.Person with long dark hair wearing a cream sweater with blue nautical design and text 'Del Mar Crew' and a navy blue cap, standing on a tree-lined city street.

Need something bespoke instead?


If you have a vision in mind that doesn’t fit our packages, we'll create a tailored proposal built around your specific requirements.

Ready to step into your brand's next era? 
Let's explore what's possible.

Curious about how working together can build your brand's presence & impact in the world?

Download the Pricing Guide to learn more about my design offerings.

You'll also get Conscious Curations — monthly packaging deep dives and creative rituals for running a conscious business.

LET'S WORK TOGETHER

Design that makes your brand and mission impossible to ignore

Let's work together
Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.