for vision-focused brand founders
packaging & brand design
Megan Dalla-Camina
Megan Dalla-Camina
Project info
client Background
Megan Dalla-Camina is a women’s mentor, best selling author, speaker and award winning entrepreneur on women’s leadership and wellbeing.
Credits & Collaborations
CLIENT:
Megan Dalla-Camina
Industry or location
Business coach, speaker and author
Project scope
Brand design, web design
Helping the modern woman rise in how they live, work and lead in a way that lights them up.
Objective and goals
In anticipation of the launch of her new book, Simple Soulful Sacred, Megan approached us to help reignite her brand and online presence, shift the positioning to reach women globally and capture the feminine strength and relatability of her voice.
The main challenge for crafting Megan's visual brand identity was to capture her essence and voice in a way that conveyed her strength, power, and presence while cultivating softness and fluidity.
The Design
Strategy and results
For Megan's brand identity, we explored the play and balance between contrasting ideals, dramatic intensity with gentleness, creative expression and logical pragmatism. The culmination of these opposing forces created tension, intrigue and depth.
This was infused into Megan's colour palette, photography selection, typographic style and layout as depicted on her website, business cards and book cover.
Kind words
Megan Dalla-Camina
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.