Megan Dalla-Camina
Megan Dalla-Camina

Helping the modern woman rise in how they live, work and lead in a way that lights them up.

Business or industry
Business coach, speaker & author
Project scope

Branding, identity design, web design

Background & details

Megan Dalla-Camina is a women’s mentor, best selling author, speaker and award winning entrepreneur on women’s leadership and wellbeing.

Megan Dalla-Camina
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the challenge & objective

In anticipation for the launch of her new book, Simple Soulful Sacred, Megan approached us to help her reignite her brand and presence online, to shift the positioning to reach women on a global level and to capture the feminine strength and relatability of her voice.

The main challenge for crafting Megan's visual brand identity was to capture her essence and voice in way that conveyed her strength, power, presence but at the same time cultivated softness and fluidity.

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the strategy & result

For Megan's brand identity, we explored the play and balance between contrasting ideals; dramatic intensity with gentleness, creative expression and logical pragmatism.  The culmination of these opposing forces created tension, intrigue and depth.

This was infused into Megan's colour palette, photography selection, typographic style and layout as depicted on her website, business cards and book cover.

Megan Dalla-Camina

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