Branding, identity design, web design
Megan Dalla-Camina is a women’s mentor, best selling author, speaker and award winning entrepreneur on women’s leadership and wellbeing.
In anticipation for the launch of her new book, Simple Soulful Sacred, Megan approached us to help her reignite her brand and presence online, to shift the positioning to reach women on a global level and to capture the feminine strength and relatability of her voice.
The main challenge for crafting Megan's visual brand identity was to capture her essence and voice in way that conveyed her strength, power, presence but at the same time cultivated softness and fluidity.
For Megan's brand identity, we explored the play and balance between contrasting ideals; dramatic intensity with gentleness, creative expression and logical pragmatism. The culmination of these opposing forces created tension, intrigue and depth.
This was infused into Megan's colour palette, photography selection, typographic style and layout as depicted on her website, business cards and book cover.