Embracing imperfection for the new year | Jo ChunYan

The start of a new year can often come with mixed emotions. We may feel pressured to “start things off right” with a blank slate and new goals.

Or we may feel like we aren’t ready to move into the new year as we reprioritise rest, self-care and indulge in comfort foods. In this episode we explore a different perspective for beginning a new year; through embracing imperfection.

We chat about:

The intense pressure of having a “perfect new year”.
Why a new year doesn't need to come with a blank slate.
Reprioritising the things that are deeply important.
Beginning a new year with ease rather than overwhelm.
Being ok with not feeling excited, super motivated or raring to go.

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Packaging Checklist: must-have content for your product launch

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Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

Packaging Checklist: must-have content for your product launch

This Packaging Checklist is divided into 3 parts:

PART 1: Covers the must-have content specific to each product SKU.
PART 2: Covers the company and business info that all your products packaging should include.
PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.

You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

Training: Discover your brand's personality archetype blend

What you will learn:

Step-by-Step method: For defining your brand's unique archetype blend.
Examples: How to apply the personality archetype system to your brand.‍
3 common mistakes: to avoid when expressing our brand's personality and voice.‍

You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

Clarify and define your business' vision

What you will cultivate:

A practice for reflection and Create a vision for your business.
A connection with your intuition on daily business for making aligned business decisions.‍

You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

Training: Get your product into the hearts & carts of your customers

What you will learn:

Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
Strategy 3: How to define your Core Purchase Drivers that your customers need to see on your packaging.‍

You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

5 day intuition journaling mini course

What you will learn:‍

How to build a ritual of intuitive journaling.
How to carve a daily ritual for connection for clarity, focus and energetic alignment.
How to make decisions from a place of connection and consciousness.

You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

Explore your path

The Intuition Journal

A daily practice for a more conscious state of being.

^{A calming guided journaling workbook for creatives, spirited seekers and intentional business owners.}

☞ Explore the journal

Listen to the podcast, hosted by Jo ChunYan & Donají Meijia

The Brand Journey

A podcast for conscious and purpose-led business owners

^{We explore intentional branding, business and mindset. Through honest conversations, we go behind the scenes and take a deep dive into all the steps along the brand journey.}

☞ Listen to the Podcast

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LET'S WORK TOGETHER

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Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.

© Jo ChunYan 2025

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