The key to leaving a lasting impression comes from your ability, as a brand or business to create a memorable emotional connection with your audience or customers.
On this episode, we talk about how to cultivate and nurture that impression by expressing our brand voice and personality in a way that feels natural, authentic, relatable and personable.
We chat about:
- How to know what our brand voice should sound like.
- Knowing the difference between your own personality and the personality of your brand.
- The biggest mistakes businesses make when expressing their brand voice and personality.
- Allowing your brand personality and voice to feel cohesive rather than rigidly consistent.
- The first steps to take to discover your brand voice and personality.
