Is a rebrand the best decision for your business right now?

How do you know that your business actually needs a rebrand? Perhaps you are feeling like you have outgrown your business or aren’t happy with how your brand is visually represented.

In this episode we delve into what a rebrand for your business actually involves - it’s so much more than a refresh of your colours, fonts and your logo!

We chat about:

How to know whether a rebrand is the next best step for your business.
Why rebrands are much more than just how we feel about our brand.
The strategic importance behind a rebrand and what it means for your business
The definition of a “rebrand” versus something like a logo refresh.
Things to get clear about before you embark on a rebrand.
Expectation versus the reality of the messy rebranding process.

Let's Work Together

For Design Project Enquiries

Project Enquiry Call

Step 1: Book your free 30 minute enquiry call

We'll delve into your vision and project to determine which offering aligns with your business stage. This call also helps us see if we're the right fit to work together.

Step 2: Review your custom proposal

If we're a match, you'll receive a detailed, custom proposal that moves you towards your vision and goals. Excited to take the next step? Accept your quote via email.

Step 3: Book your project

Your project officially begins once you sign the contract and pay your first deposit. You'll receive your discovery questionnaire to kick things off.

Want more details on how we can work together? Get my Pricing Guide below!

Get the pricing guide

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

✴︎ Free ✴︎

Packaging Checklist: must-have content for your product launch

This Packaging Checklist is divided into 3 parts:

PART 1: Covers the must-have content specific to each product SKU.
PART 2: Covers the company and business info that all your products packaging should include.
PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.

You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

✴︎ Free ✴︎

Training: Discover your brand's personality archetype blend

What you will learn:

Step-by-Step method: For defining your brand's unique archetype blend.
Examples: How to apply the personality archetype system to your brand.‍
3 common mistakes: to avoid when expressing our brand's personality and voice.‍

You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

✴︎ Free ✴︎

Clarify and define your business' vision

What you will cultivate:

A practice for reflection and Create a vision for your business.
A connection with your intuition on daily business for making aligned business decisions.‍

You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

✴︎ Free ✴︎

Training: Get your product into the hearts & carts of your customers

What you will learn:

Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
Strategy 3: How to define your Core Purchase Drivers that your customers need to see on your packaging.‍

You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

✴︎ Free ✴︎

5 day intuition journaling mini course

What you will learn:‍

How to build a ritual of intuitive journaling.
How to carve a daily ritual for connection for clarity, focus and energetic alignment.
How to make decisions from a place of connection and consciousness.

You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

Explore your path

The Intuition Journal

A daily practice for a more conscious state of being.

^{A calming guided journaling workbook for creatives, spirited seekers and intentional business owners.}

☞ Explore the journal

Listen to the podcast, hosted by Jo ChunYan & Donají Meijia

The Brand Journey

A podcast for conscious and purpose-led business owners

^{We explore intentional branding, business and mindset. Through honest conversations, we go behind the scenes and take a deep dive into all the steps along the brand journey.}

☞ Listen to the Podcast

Do I need to update my packaging?

Read the article

The difference between Brand Colours and your Product Colours

Read the article

4 Things You Need to Know When Developing your Product

Read the article

6 ways to create maximum impact with minimalist packaging

Read the article

Get into the cart: The path to purchase model for packaging your products

Read the article

Mini Packaging Checklist

Read the article

4 strategies for packaging that is clear and effective

Read the article

How does your packaging that tells your product's story

Read the article

How to create a calming, cozy and focused office environment

Read the article

Is a rebrand the best decision for your business right now?

Read the article

Navigating the Highs and Lows in running a business

Read the article

How to increase your prices without selling your soul

Read the article

A practical guide to manifesting in your business

Read the article

Behind the Scenes: A look inside our businesses of what worked and what didn’t in the last 6 months

Read the article

Our favourite business apps & tools ~ Part 2 - A memorable customer experience

Read the article

How to position your business as the best solution to help reach your client’s goals.

Read the article

Our favourite business apps & tools ~ Part 1 - Internal biz systems

Read the article

Building an unapologetic and intentional brand in 2022

Read the article

How to move through seasonal changes energetically in our business

Read the article

Conscious boundary setting for your business

Read the article

Make a lasting impression with your brand voice & personality

Read the article

How to get out of a work funk & ways to shift your energy

Read the article

Getting clear on who you are with Brand Archetypes

Read the article

Embracing imperfection for the new year

Read the article

Jo’s journey to becoming a designer and building a conscious business

Read the article

Getting to know Donají & how to be more intentional in running your business

Read the article

Releasing high expectations

Read the article

Why Intuitive & strategy-led Branding is the most effective approach to building a brand

Read the article

What happens after your rebrand?

Read the article

How to nurture your brand for sustainable growth

Read the article

Making space for rest part of your business practices

Read the article

Essential design must-haves for your website

Read the article

How to run your conscious business in alignment with your energy cycles

Read the article

Four mistakes to avoid when starting your business

Read the article

Balancing vulnerability and visibility in social media

Read the article

Business must-haves for all entrepreneurs

Read the article

How to stay focused and say goodbye to shiny object syndrome

Read the article

About the Brand Journey Podcast

Read the article

The art of decision making

Read the article

2021 mid year check-in

Read the article

7 Creative Tools That Run My Design Business & Supercharge My Workflow

Read the article

7 Essential Resources for Creative Business Owners

Read the article

3 steps to end negative self talk

Read the article

9 ways to create a night ritual

Read the article

Why you need to spend time alone

Read the article

50 things to do by yourself

Read the article

The art of single tasking

Read the article

A mindful and intuitive guide to decluttering

Read the article

Why intuition is necessary for building a brand

Read the article

3 things to wow your dream client or customer

Read the article

How to create work that is uniquely yours

Read the article

How to choose the right strategies for building a conscious business

Read the article

Planning your work day with intention

Read the article

Understanding your natural seasonal cycle in business and life

Read the article

How to define your personal brand identity

Read the article

How to listen to your intuition when making decisions

Read the article

6 tips for planning your successful work day

Read the article

LET'S WORK TOGETHER

Design that makes your brand and mission impossible to ignore

Let's chat

Book Project Enquiry Call

Packaging Design & Branding

Client Work Portfolio

Get the pricing guide

Resources

Journal

About

Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.