In this episode, we share our conscious approach to “pain points”. We explore this topic through a different lens - from a perspective where we aim to serve and add value to our customers in order to help them get to the desired version of themselves or goals.
We chat about:
- Why is understanding and empathising with our customer’s challenges and obstacles important?
- How to focus on our customer’s aspirations, intentions and goals instead of their “pain points”.
- How to get clear on their goals, desires and the challenges or obstacles that may be in the way.
- How to apply what we know about our customer’s challenges consciously in our businesses.
- Finding the common thread and weaving this through in all aspects of your business: messaging, offerings, branding, marketing etc.
