On this latest episode, we dive deep into Brand Archetypes. We share what Brand Archetypes are, how we used them and we discuss how knowing our brand archetype can help us focus our brand so we can connect more deeply and genuinely with our customers and clients.
We chat about:
- The role(s) that Brand Archetypes plan in making a meaningful experience for our ideal client.
- How do they help us get clear in defining who we are in our business.
- How we can use Brand Archetypes to shape our message and content.
- Three mistakes people make when using Brand Archetypes in their brand.
