for vision-focused brand founders
packaging & brand design
Here are 4 strategies to consider for your next packaging update that clearly and effectively articulates what your product is and why your customers should buy it.
Your packaging’s job (besides holding your product inside) is to help your customer find your product - this is especially important when your product and brand needs to communicate a clear point of difference in a saturated industry.
Your customer needs strong visual cues as well as the right copy to show them that your product is the one and only choice for them.
Choosing and applying ONE of these strategies will help your customer navigate to find your product range amongst other competitors in a store or on the self.
The right strategy will create the right context for your product and draws out the most important factor(s) that your customer will need to make a decision in order to make their purchase.
Here are four strategies (of many) that we use to help you communicate your product more clearly.
➊ Flavour or Scent
Best used for:
- Food and beverage brands where the key selling point is taste.
- Product ranges that are shopped by flavour or aroma.
- Products such as the perfume or candles.
eg. "Butterscotch & Gingerbread" ice cream
eg. "Rum & Raisin" chocolate
eg. "Vanilla chai" candle
➋ Material or Ingredient
Best used for:
- Brands if the value is all about the ingredient.
- Health foods where the ingredients are featured benefits.
- Products that emphasise quality.
eg. "Tomato" sauce
eg. "Organic Chia Seeds"
eg. "Flax linen sheets"
➌ Origin or Location
Best used for:
- Products that inspire a location-based experience.
- Food and beverage brands such as coffee or tea.
eg. "Guatemala" espresso blend
eg. "Bondi" herbal shampoo
eg. "Tuscan" rustic pasta sauce
➍ Form or Shape
Best used for:
- Products where the form determines how it is used, like pasta.
- Products where size or dimensions are important such as storage jars.
eg. "Fettuccine" semolina pasta
eg. "Circular" conatiner Tupperware
A few helpful tips:
- There are so many more strategies than just these 4 strategies above, that will help your customer find your product. It depends on your product and HOW your customer prefers to shop your niche.
- You may find that your product needs to use a blend of these strategies (at least 1) to convey your product messaging clearly.
- Common strategy blends are "flavour x ingredient" and "ingredient x origin".
- If you understand how your customer shops, it will help you determine what they really value from your product and what elements are the most important to communicate on your packaging.
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The Intuion Journal
Winner of best product of the year 2021, Beautiful You Coaching Awards
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What you will learn:
- How to build a ritual of intuitive journaling.
- How to carve a daily ritual for connection for clarity, focus and energetic alignment.
- How to make decisions from a place of connection and consciousness.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
- Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
- Strategy 3: How to define the must-seecontent that your customers need to see on your packaging.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will cultivate:
- A practice for reflection and Create a vision for your business.
- A connection with your intuition on daily business for making aligned business decisions.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Step-by-Step method: For defining your brand's unique archetype blend.
- Examples: How to apply the personality archetype system to your brand.
- 3 common mistakes: to avoid when expressing our brand's personality and voice.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
This Packaging Checklist is divided into 3 parts:
- PART 1: Covers the must-have content specific to each product SKU.
- PART 2: Covers the company and business info that all your products packaging should include.
- PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.
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