Here are 4 strategies to consider for your next packaging update that clearly and effectively articulates what your product is and why your customers should buy it.
Your packaging’s job (besides holding your product inside) is to help your customer find your product - this is especially important when your product and brand needs to communicate a clear point of difference in a saturated industry.
Your customer needs strong visual cues as well as the right copy to show them that your product is the one and only choice for them.
Choosing and applying ONE of these strategies will help your customer navigate to find your product range amongst other competitors in a store or on the self.
The right strategy will create the right context for your product and draws out the most important factor(s) that your customer will need to make a decision in order to make their purchase.
Best used for:
eg. "Butterscotch & Gingerbread" ice cream
eg. "Rum & Raisin" chocolate
eg. "Vanilla chai" candle
Best used for:
eg. "Tomato" sauce
eg. "Organic Chia Seeds"
eg. "Flax linen sheets"
Best used for:
eg. "Guatemala" espresso blend
eg. "Bondi" herbal shampoo
eg. "Tuscan" rustic pasta sauce
Best used for:
eg. "Fettuccine" semolina pasta
eg. "Circular" conatiner Tupperware
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Thanks! Check your email for a sweet note and link to your free resource from me!
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.