Here are 4 things you need to know about your product offering for a quicker, smoother packaging and launch process!
A product tree shows the relationship between each product in your range or sub range and your brand. It allows you see the overall purpose or reason for being for the range and how each product is necessary to tell the story of the range.
Understanding your customer and shopper makes developing your product and packaging so much easier. Ultimately, every part of your offering is designed with your customer, shopper and/user in mind.
This is how your offering fits into your existing niche or industry. Ideally your product and packaging should elevate its point of difference so it places your product in a position which is unique and tailored for your ideal customer.
Your brand identity provides a deeper reason for being for your product, brand and company. It is a cohesive ecosystem of your brand - not just the visual elements but your values, vision, mission and story too!
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.