for vision-focused brand founders
packaging & brand design
Customers are more likely to purchase your products and connect with your brand if they feel nurtured in their relationship.
This is important for premium product-based brands because your potential customer needs to understand the bigger value and meaning that your brand makes on their lives.
Not just the features and benefits.
From a marketing perspective, this can be explored using the Path to Purchase model (Know, Like & Trust).Typically, the Know, Like and Trust concept is applied to your marketing and content strategy.
However the idea can be applied to your packaging and branding as well!
What is the KNOW, LIKE & TRUST factor?
➊ Know
When you apply the "Know" part to your packaging, the purpose is to create awareness of your product through your packaging. If your ideal customer doesn't know that you product exists, they cannot purchase from you.
Do this by:
- Making your packaging visually sticky. Stand out in people’s minds with memorable, one-of-a-kind packaging.
- Ensuring your logo and product title are visible on your packaging so people connect your product with your brand.
- Add copy to your packaging describing what people need to know first about your product.
➋ Like
Like is all about building resonance with your customers in your packaging and product. Ultimately, you want your customer to like what your product and packaging stands for and represents so that they emotionally feel connected to your brand.
Do this by:
- Show your brand’s values through promise icons.
- Use materials (eg. compostable labels) that connect with your customers’ values.
- Show the human side of your brand with your brand voice and personality.
➌ Trust
In Trust, your packaging needs to convey your expertise and dedication to serving your customers. It is about showing how your product or offering solves a problem for your ideal customer in its own unique way. Y
Do this by:
- Make your point of difference or expertise clear.
- Ensure your packaging aligns with the quality of your product.
- Provide ways for customers to connect with you for more info.
Delve Deeper
The Intuion Journal
Winner of best product of the year 2021, Beautiful You Coaching Awards
Let's Work Together
What you will learn:
- How to build a ritual of intuitive journaling.
- How to carve a daily ritual for connection for clarity, focus and energetic alignment.
- How to make decisions from a place of connection and consciousness.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
- Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
- Strategy 3: How to define the must-seecontent that your customers need to see on your packaging.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will cultivate:
- A practice for reflection and Create a vision for your business.
- A connection with your intuition on daily business for making aligned business decisions.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Step-by-Step method: For defining your brand's unique archetype blend.
- Examples: How to apply the personality archetype system to your brand.
- 3 common mistakes: to avoid when expressing our brand's personality and voice.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
This Packaging Checklist is divided into 3 parts:
- PART 1: Covers the must-have content specific to each product SKU.
- PART 2: Covers the company and business info that all your products packaging should include.
- PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.
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