Customers are more likely to purchase your products and connect with your brand if they feel nurtured in their relationship.
This is important for premium product-based brands because your potential customer needs to understand the bigger value and meaning that your brand makes on their lives.
Not just the features and benefits.
From a marketing perspective, this can be explored using the Path to Purchase model (Know, Like & Trust).Typically, the Know, Like and Trust concept is applied to your marketing and content strategy.
However the idea can be applied to your packaging and branding as well!
When you apply the "Know" part to your packaging, the purpose is to create awareness of your product through your packaging. If your ideal customer doesn't know that you product exists, they cannot purchase from you.
Do this by:
Like is all about building resonance with your customers in your packaging and product. Ultimately, you want your customer to like what your product and packaging stands for and represents so that they emotionally feel connected to your brand.
Do this by:
In Trust, your packaging needs to convey your expertise and dedication to serving your customers. It is about showing how your product or offering solves a problem for your ideal customer in its own unique way. Y
Do this by:
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Work with us
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands.
We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.