How to define your personal brand identity

As Simon Sinek says, “Start with Why”. This is foundational for your brand and business because it:

  • pulls and drives you towards your vision.
  • helps you make decisions.
  • keeps your brand and culture aligned with the higher purpose.

In other words: Your why is your purpose. It is the passion, motivation and drive that gets you out of bed each morning, ready to move your business one step closer to your vision.

When you are in alignment with your why, you will feel a sense of clarity and focus because everything you do will have stemmed from this. Your why is determined by your core values. Define your values and you have your why. But many brands don’t actually know what their why is. Or how to find it.

How to define your why

Create a list of your top 5-10 core values that came from these three things below:

  1. Create a list of what your brand believes in and knows to be important and true.
  2. What mindset, behaviors or ways of thinking have made the biggest impact on how built and grew your brand?
  3. What mindset, behaviors or ways of thinking have made the biggest impact on how you overcame pivotal business challenges?⠀

Do you dream of building an intentional brand? Book your free 45-minute discovery call below to see what we could do together.

Packaging & brand design
for conscious business owners
JO CHUNYAN DESIGN STUDIO
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The Intuion Journal

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Intuition Journal Jo Chunyan

Cultivate clarity, connection and creativity by delving into your inner wisdom with The Intuition Journal.

A calming guided journaling workbook for creatives, spirited seekers and intentional business owners.

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5 day intuition journaling mini course
What you will learn:
  • How to build a ritual of intuitive journaling.
  • How to carve a daily ritual for connection for clarity, focus and energetic alignment.
  • How to make decisions from a place of connection and consciousness.
WHICH STATEMENT BEST describes YOUR business?
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✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
Training: Get your product into the hearts & carts of your customers
What you will learn:
  • Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
  • Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
  • Strategy 3: How to define the must-seecontent that your customers need to see on your packaging.
Thank you for subscribing! Check your inbox for an email from me!

By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.

✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
Clarify and define your business' vision
What you will cultivate:
  • A practice for reflection and Create a vision for your business.
  • A connection with your intuition on daily business for making aligned business decisions.
WHICH STATEMENT BEST describes YOUR business?
Thank you for subscribing! Check your inbox for an email from me!

By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.

✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
Training: Discover your brand's personality archetype blend
What you will learn:
  • Step-by-Step method: For defining your brand's unique archetype blend.
  • Examples: How to apply the personality archetype system to your brand.
  • 3 common mistakes: to avoid when expressing our brand's personality and voice.
WHICH STATEMENT BEST describes YOUR business?
Thank you for subscribing! Check your inbox for an email from me!

By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.

✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
Packaging Checklist: must-have content for your product launch
This Packaging Checklist is divided into 3 parts:
  • PART 1: Covers the must-have content specific to each product SKU.
  • PART 2: Covers the company and business info that all your products packaging should include.
  • PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
WHICH STATEMENT BEST REFLECTS WHERE YOU currently ARE IN YOUR BIZ?
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By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.

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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.