Question: “Do I need to update my packaging?”

And how to ensure that you make the most of the investment?

This post is helpful IF:

  • You are feeling like your products are due for a packaging update
  • AND you want to ensure that your packaging update hits more goals for your business, product and brand!

As a packaging designer, I love working with clients who are clear on their goals and see the bigger value that strong design can bring to their product, marketing, sales and brand.

Consider these 5 Packaging Self-Audit Prompts to ensure you make the most of your investment.

➊ PROMPT 1: Will new packaging bring my products into visual cohesion with my brand?

If you have recently undergone a rebrand then it makes sense to update your packaging so that your new branding can be applied onto your packaging to bring things back into alignment.

➋ PROMPT 2: Can new packaging make production more efficient for scaling up?

This comes from having a visual packaging design system which can help you scale up your SKUs or production quickly and effectively. A visual packaging design system means having a clear way for organising the information on your packaging so each SKU or launch feels more effective, easier and spacious.

It may mean defining certain variables such as your packaging supplier, printer and designer to improve the efficiency of your process.

➌ PROMPT 3: Do I need to create more brand trust and recognition?

Packaging is one of your core tools for selling, marketing, branding and protecting your product offering. When you have poorly designed packaging, it can ruin the overall experience of your product.

It can deter people from purchasing your product if they don't emotionally trust your brand to deliver their expectations on quality and effectiveness.

➍ PROMPT 4: Do I need to source stronger packaging to avoid damages in shipping?

This can feel like a huge headache when you finally send out a product delivery to your customer only to find out that you have to issue out a refund to cover damages or leakages.

Your product and packaging development process should consider the best type of packaging material or format so that you can include this in your COGs and pricing

➎ PROMPT 5: Can my new packaging create a stronger marketing touchpoint for my brand and product?

This will be the case if your product-based brand's marketing strategy requires strong product photography and/or UGC. If you have lack-lustre packaging that doesn't align with the quality, value or pricing of your product offering inside, any UGC or photography won't have the desired impact on your ideal customer.

If you answered YES to at least 2 of these prompts...

Then a packaging design update will ensure you are hitting more goals and leveraging the power of packaging to maximise your investment.

Packaging & brand design
for conscious business owners
JO CHUNYAN DESIGN STUDIO
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  • How to carve a daily ritual for connection for clarity, focus and energetic alignment.
  • How to make decisions from a place of connection and consciousness.
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✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
Training: Get your product into the hearts & carts of your customers
What you will learn:
  • Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
  • Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
  • Strategy 3: How to define the must-seecontent that your customers need to see on your packaging.
Thank you for subscribing! Check your inbox for an email from me!

By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.

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Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
Clarify and define your business' vision
What you will cultivate:
  • A practice for reflection and Create a vision for your business.
  • A connection with your intuition on daily business for making aligned business decisions.
WHICH STATEMENT BEST describes YOUR business?
Thank you for subscribing! Check your inbox for an email from me!

By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.

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Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
Training: Discover your brand's personality archetype blend
What you will learn:
  • Step-by-Step method: For defining your brand's unique archetype blend.
  • Examples: How to apply the personality archetype system to your brand.
  • 3 common mistakes: to avoid when expressing our brand's personality and voice.
WHICH STATEMENT BEST describes YOUR business?
Thank you for subscribing! Check your inbox for an email from me!

By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.

✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
Packaging Checklist: must-have content for your product launch
This Packaging Checklist is divided into 3 parts:
  • PART 1: Covers the must-have content specific to each product SKU.
  • PART 2: Covers the company and business info that all your products packaging should include.
  • PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
WHICH STATEMENT BEST REFLECTS WHERE YOU currently ARE IN YOUR BIZ?
Thank you for subscribing! Check your inbox for an email from me!

By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.

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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.