Unlike service based or personal brands, product-based brands will typically have two colour palette systems.
Why? Your Brand Colour Palette is not necessarily going to be right to use on your packaging.
Often, you may brief your designer to provide you with your brand colours, however in some cases, you may also need to get your Product Colour Palette created as well.
It represents your brand, its personality and values. It’s typically used in your logo, website, branded packaging and social media content etc.
For packaging, this is an expression of the feeling, mood, ingredient or flavour that the product represents.It is used on product specific packaging and touchpoints.
YES - if you have a visible product in clear packaging
eg. juices or nail polishes
YES - if you have many SKUs in your product range.
eg. chocolate, tea and coffee brands
YES - if your packaging will be used for visual colour blocking, recognition and navigation.
eg. red is typically used for English Breakfast tea on the packaging
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Work with us
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands.
We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.